PR Trends to Watch for in 2016
With 2016 fast approaching, it’s time to start thinking of your PR strategy for the coming year.
Tag: Digital Public Relations
20 Valuable Tips for Building Strong Media Relationships
Reviewing and reinforcing strong media relationships should be an important part of every PR professional’s standard routine. Connecting with media professionals is vital for anyone in a press relations role. In order to remain effective, PR professionals must constantly evaluate and re-evaluate tactics and follow guidelines for being tactful. Here are 15 tips for building strong media relationships:
A Case Study in How NOT to Handle Online Reviews
In a world that runs online and is fueled by online reviews, conversations and comments, it’s inevitable that some negativity is bound to find its way to your brand. You… Read more »
How To: Get Your Site Found in Google Search Results
So how do you optimize your site to ensure you achieve the best possible search ranking possible? Of course, a majority of your success will come from having quality content, but there are a number of other page features that you need to pay attention to as well. Following the tips in this post should get you some pretty solid results.
Is Twitter the 21st Century Newspaper?
With over 225 million monthly active users sending an average of 500 million Tweets per day, its no wonder Twitter is the first place many people turn to receive up to date news and information . And, you don’t just have to take our word for this…there are over 2.1 billion searches run on the site everyday, meaning its hot on the heels with Google and YouTube! However, unlike the other search engines, Twitter allows any individual to post news that will immediately be positioned in the public eye, leaving Google frantically struggling to keep up.
Guest Post: 9 Tips for Content Marketing Success in 2014
The premise that everyone already engages in content marketing and that there is more and more content out there (2 million blog posts a day) is the most determining factor in 2014. So what can you do to stand out?
Guest Post: 6 Ways to Improve Your Customer Service and Increase Sales
Improve your customer service, experience sales and increased referrals by incorporating these six simple strategies into your customer service experience.
What the Heck Do Social Media Marketers Do All Day? (Infographic)
Yes, the life of a social media marketer is controlled chaos.
What to Look for in Selecting a Digital Agency
Since everyone and their brother calls themselves digital, it is important that you do your homework when evaluating marketing agencies. Here are a few simple suggestions I have that may help you separate the true digital agencies from the impostors…
The 50 Most Overused Words in PR (Infographic)
Well, now we have evidence of what words are truly overused the most in the PR world. Boston agency SHIFT Communications recently partnered with Marketwire to mine 5,000 press releases from 2012 to figure out what words were used the most and then created this infographic.