With 2016 fast approaching, it’s time to start thinking of your Public Relations strategy for the coming year. Having a concrete plan will ensure that you stay ahead of the curve and have a leg up on … [Read more...]
20 Valuable Tips for Building Strong Media Relationships
Reviewing and reinforcing strong media relationships should be an important part of every PR professional’s standard routine. Connecting with media professionals is vital for anyone in a press … [Read more...]
A Case Study in How NOT to Handle Online Reviews
In a world that runs online and is fueled by online reviews, conversations and comments, it’s inevitable that some negativity is bound to find its way to your brand. You can’t control the opinions of … [Read more...]
How To: Get Your Site Found in Google Search Results
These days, getting found in Google search results is more important than ever. Social referrals are nice, but are getting more and more expensive and other search engines like Bing and Yahoo are … [Read more...]
Is Twitter the 21st Century Newspaper?
Roll up, Roll up, the Twitter Times is out!! With over 225 million monthly active users sending an average of 500 million Tweets per day, it's no wonder Twitter is the first place many people turn … [Read more...]
Guest Post: 9 Tips for Content Marketing Success in 2014
The premise that everyone already engages in content marketing (93% of marketers claim to use content marketing) and that there is more and more content out there (2 million blog posts a day) is the … [Read more...]
Guest Post: 6 Ways to Improve Your Customer Service and Increase Sales
With the rise in popularity of social media as a medium for communication, customer service has transformed from a one-on-one private interaction via phone call to a public open forum published on the … [Read more...]
What the Heck Do Social Media Marketers Do All Day? (Infographic)
Digital marketers have a lot of "stuff" that they need to do everyday. We consume and generate content in just about every place imaginable and on every device imaginable. Apps and online services are … [Read more...]
What to Look for in Selecting a Digital Agency
5-10 years ago, the trendy way to refer to yourself as a marketing agency was "full service." The term "full service" often made an agency look larger than they were. Often, more than half of the … [Read more...]
The 50 Most Overused Words in PR (Infographic)
We all have our buzzwords in the digital marketing and public relations world that just make us all cringe. Words like synergy, guru, ninja and viral come to mind as words that are so overused and so … [Read more...]
30 Ways to Promote Your Blog Content (Infographic)
There is nothing more frustrating than writing a killer post or spending a bunch of time and resources on an infographic and not being able to gain any traction with it. You put your heart and soul … [Read more...]
What is Digital Marketing? (Infographic)
When I tell people I am a digital strategist and I blog about digital marketing, I often get a bunch of blank stares. People just don't have any idea what digital marketing is. Some of my friends … [Read more...]
3 Important Benefits of Digital Public Relations (Infographic)
More often than not, I get a strange look from people when I tell them that my agency's public relations (PR) division is part of our digital marketing team. To anyone that views PR in strictly … [Read more...]
3 Important Benefits of Digital Public Relations. Benefit 3: Social Media
In my last couple of posts, I have explained how a solid digital public relations (PR) effort can benefit your company’s SEO and Content Generation efforts. In this final piece of this series, we are … [Read more...]
3 Important Benefits of Digital Public Relations. Benefit 2: Content Generation
In my last post, I highlighted the SEO benefits of bringing your public relations (PR) efforts online and part of your digital marketing plan. In this, the second installment of a three-part series, … [Read more...]
3 Important Benefits of Digital Public Relations. Benefit 1: SEO
More often than not, I get a strange look from people when I tell them that my agency’s public relations (PR) division is part of our digital marketing team. To anyone that views PR in strictly … [Read more...]