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DMR » Digital Public Relations

PR Trends to Watch for in 2016

Article Last Updated: April 12, 2019 by Elizabeth Victor Filed Under: Uncategorized

With 2016 fast approaching, it’s time to start thinking of your PR strategy for the coming year.

Tagged With: Digital Public Relations, guest post, Misc Web, mobile marketing

20 Valuable Tips for Building Strong Media Relationships

Article Last Updated: April 12, 2019 by Elizabeth Victor Filed Under: Uncategorized

Reviewing and reinforcing strong media relationships should be an important part of every PR professional’s standard routine. Connecting with media professionals is vital for anyone in a press relations role. In order to remain effective, PR professionals must constantly evaluate and re-evaluate tactics and follow guidelines for being tactful. Here are 15 tips for building strong media relationships:

Pages: 1 2

Tagged With: Digital Public Relations, guest post, Social Media Marketing Tools and Tips, Strategy Posts

A Case Study in How NOT to Handle Online Reviews

Article Last Updated: April 12, 2019 by Kayla Matthews Filed Under: Uncategorized

In a world that runs online and is fueled by online reviews, conversations and comments, it’s inevitable that some negativity is bound to find its way to your brand. You can’t control the opinions of the world and one hotel is learning this the hard way. The Story Recently, a hotel in New York decided […]

Tagged With: Digital Public Relations, guest post, Misc Web

How To: Get Your Site Found in Google Search Results

Article Last Updated: April 12, 2019 by Craig Smith Filed Under: Uncategorized

So how do you optimize your site to ensure you achieve the best possible search ranking possible? Of course, a majority of your success will come from having quality content, but there are a number of other page features that you need to pay attention to as well. Following the tips in this post should get you some pretty solid results.

Tagged With: Blogging Tips and Strategy, Digital Public Relations, Facebook Posts, Infographics, SEO Posts, Social Media Marketing Tools and Tips, Strategy Posts

Is Twitter the 21st Century Newspaper?

Article Last Updated: April 12, 2019 by Emma Pauw Filed Under: Uncategorized

With over 225 million monthly active users sending an average of 500 million Tweets per day, its no wonder Twitter is the first place many people turn to receive up to date news and information . And, you don’t just have to take our word for this…there are over 2.1 billion searches run on the site everyday, meaning its hot on the heels with Google and YouTube! However, unlike the other search engines, Twitter allows any individual to post news that will immediately be positioned in the public eye, leaving Google frantically struggling to keep up.

Tagged With: Digital Public Relations, guest post, Social Media Marketing Tools and Tips, Strategy Posts

Guest Post: 9 Tips for Content Marketing Success in 2014

Article Last Updated: April 12, 2019 by Peter Kortvel Filed Under: Uncategorized

The premise that everyone already engages in content marketing and that there is more and more content out there (2 million blog posts a day) is the most determining factor in 2014. So what can you do to stand out?

Tagged With: Blogging Tips and Strategy, Content Marketing Posts, Digital Public Relations, guest post, Social Media Marketing Tools and Tips

Guest Post: 6 Ways to Improve Your Customer Service and Increase Sales

Article Last Updated: April 12, 2019 by Elliot Martinez Filed Under: Uncategorized

Improve your customer service, experience sales and increased referrals by incorporating these six simple strategies into your customer service experience.

Tagged With: Digital Public Relations, General Marketing, guest post, Misc Web

What the Heck Do Social Media Marketers Do All Day? (Infographic)

Article Last Updated: April 12, 2019 by Craig Smith Filed Under: Uncategorized

Yes, the life of a social media marketer is controlled chaos.

Tagged With: Content Marketing Posts, Digital Marketing Strategy and Tips, Digital Public Relations, Infographics, Social Media Marketing Tools and Tips

What to Look for in Selecting a Digital Agency

Article Last Updated: May 6, 2019 by Craig Smith Filed Under: Uncategorized

Since everyone and their brother calls themselves digital, it is important that you do your homework when evaluating marketing agencies. Here are a few simple suggestions I have that may help you separate the true digital agencies from the impostors…

Tagged With: Blogging Tips and Strategy, Content Marketing Posts, Digital Advertising, Digital Marketing Strategy and Tips, Digital Public Relations, General Marketing, Social Media Marketing Tools and Tips

The 50 Most Overused Words in PR (Infographic)

Article Last Updated: May 6, 2019 by Craig Smith Filed Under: Uncategorized

most overused words pr infographic

Well, now we have evidence of what words are truly overused the most in the PR world. Boston agency SHIFT Communications recently partnered with Marketwire to mine 5,000 press releases from 2012 to figure out what words were used the most and then created this infographic.

Tagged With: Digital Marketing Strategy and Tips, Digital Public Relations, Infographics

30 Ways to Promote Your Blog Content (Infographic)

Article Last Updated: April 12, 2019 by Craig Smith Filed Under: Uncategorized

There are a bunch of ways to promote blog content. Here is an awesome infographic from that lays out 30 solid ways to promote blog posts.

Tagged With: Blogging Tips and Strategy, Content Marketing Posts, Digital Marketing Strategy and Tips, Digital Public Relations, Infographics, Social Media Marketing Tools and Tips

What is Digital Marketing? (Infographic)

Article Last Updated: April 12, 2019 by Craig Smith Filed Under: Uncategorized

what is digital marketing infographic

The reality is that digital marketing encompasses a bunch of “stuff.” Where the field once dealt primarily with marketing that shows up on a computer monitor (websites, some SEO and email), we now need to worry about a bunch of different screens to send our message to…

Tagged With: Content Marketing Posts, Digital Advertising, Digital Marketing Strategy and Tips, Digital Public Relations, Infographics, mobile marketing, Social Media Marketing Tools and Tips

3 Important Benefits of Digital Public Relations (Infographic)

Article Last Updated: May 6, 2019 by Craig Smith Filed Under: Uncategorized

digital public relations

Here is a handy little infographic that my team has collaborated on that lays out three areas of digital marketing that benefit from digital PR integration: SEO, Content Generation and Social Media.

Tagged With: Content Marketing Posts, Digital Marketing Strategy and Tips, Digital Public Relations, Infographics, SEO Posts, Social Media Marketing Tools and Tips

3 Important Benefits of Digital Public Relations. Benefit 3: Social Media

Article Last Updated: April 12, 2019 by Craig Smith Filed Under: Uncategorized

Companies of all sizes and in just about every industry are desperate to figure out social media and find ways that they can stand out from the ever-growing glut of social brands competing for the same news feeds and followers. Building a close relationship between your public relations and social media teams may be that advantage your company needs.

Tagged With: Digital Marketing Strategy and Tips, Digital Public Relations, Facebook Posts, Social Media Marketing Tools and Tips

3 Important Benefits of Digital Public Relations. Benefit 2: Content Generation

Article Last Updated: May 6, 2019 by Craig Smith Filed Under: Uncategorized

First and foremost, when it comes to blogging, you can never have too much quality content. The blogs with the highest subscription rates generally all post regular and often. A lapse in posting for a prolonged period can lead to a drop off in visitors, which will take a while to get back. That being said, it can be really tough sometimes to generate regular content, especially if your company doesn’t have a dedicated blogger. This is where digital public relations comes in.

Tagged With: Blogging Tips and Strategy, Content Marketing Posts, Digital Marketing Strategy and Tips, Digital Public Relations, SEO Posts, Social Media Marketing Tools and Tips

3 Important Benefits of Digital Public Relations. Benefit 1: SEO

Article Last Updated: May 6, 2019 by Craig Smith Filed Under: Uncategorized

Over the next few days, I will be covering three critical areas of digital marketing that a quality digital public relations strategy can directly impact: SEO, Blogging and Social Media. I hope this series of posts will help you understand where we see PR heading and how critical it can be to online branding and lead generation.

Tagged With: Digital Marketing Strategy and Tips, Digital Public Relations, SEO Posts, Social Media Marketing Tools and Tips

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