In the digital marketing industry, there is a lot of noise. A lot. Because there are so many facets to digital marketing in 2015 and so many pundits telling you how to use each channel and making … [Read more...]
Digital Marketing Strategy and Tips
Here is a collection of the latest Digital Marketing Strategy and Tips. I am constantly adding and updating articles, so be sure to check back regularly!
Brands are Taking the Wrong Approach to Social and Here is How to Fix That
Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of … [Read more...]
5 Reasons Why Digital Marketing Agencies Are Booming in the UK
Why Britain Is Booming With Britain set to become the global ‘creative services hub’ by 2025, the creative sector of the UK economy has never been stronger. Currently making an estimated £8m an hour … [Read more...]
75 Amazing Digital Office Gadgets and Toys | Cool Gadgets
We digital marketers are a different breed, to say the least. To succeed in this industry, we have to be part client-facing professional, part creative and (of course) part geek. OK, maybe a bit … [Read more...]
Every Major Google Search Update From 2013 in One Infographic
These days in digital marketing, the world still revolves around search. Yes, you can see nice shortish term bumps and spurts in web traffic from various social networks and email, advertising and … [Read more...]
Guest Post: How to Determine if Your Business Should Have a Mobile App
Nowadays, mobility is king; this doesn’t just mean everyone has a mobile device, but they are doing more and more of their “core media consumption” on mobile devices. For small businesses, this means d … [Read more...]
Guest Post: 2014 Predictions on Digital Marketing Trends
It’s that time of year again where when clients and fellow marketers alike want to know what’s going to be big and important in digital marketing in the New Year. Although it’s difficult to know for su … [Read more...]
What the Heck Do Social Media Marketers Do All Day? (Infographic)
Digital marketers have a lot of "stuff" that they need to do everyday. We consume and generate content in just about every place imaginable and on every device imaginable. Apps and online services are … [Read more...]
Guest Post: Pinterest Analytics for Content Marketing
To separate yourself from the competition in the world of social marketing, one word can make all the difference: content. The quality (and quantity) of content a company produces can really make a … [Read more...]
Guest Post: Disposable Thumbs: The Facebook Like Button is Gone
Facebook marketers have always been torn on the Like feature. While the Facebook like button has a few benefits, like making content more popular and more likely to be shared, and helping to add … [Read more...]
What Should Be the Center of All Activity For a Successful B2B Marketing Campaign?
If you guessed social media, think again... With social networks like Twitter, Facebook and others adding and removing features at the drop of a dime, the need for B2B marketers to own your content … [Read more...]
Guest Post: 2 Recommended Elements for a Successful Mobile Marketing Strategy
Today's marketplace is crowded, and no matter what industry you are in, competition is running rampant out there. You may find yourself asking how you could make your business stand out from the … [Read more...]
Guest Post: Tips for Starting an Ecommerce Website from Scratch
Most businesses and business processes are getting automated and are shifting online. More importantly, a large number of people around the world are buying goods and paying for services online. While … [Read more...]
Guest Post: Accepting Mobile Payments for a Streamlined Buying Process
Abandoned baskets can be a huge problem for businesses, often due to a long or complicated buying process for the customer. The internet played a big part in creating a more seamless purchasing … [Read more...]
Guest Post: What You Should Know about Domain Names and Trademarks
One of the things you need to look out for when you’re in the process of checking the availability of a domain name is a trademark. Although .com, .net, and .org domains generally follow a first come, … [Read more...]
Graphic Maps Out Every Social Media-Related Site Imaginable
Ok, so you thought my social media user stat post was comprehensive? Well, my Bostonian neighbors Overdrive Interactive have blown my post out of the water with this awesome graphic. If you are an … [Read more...]
By the Numbers: 77 Mobile Marketing Stats You Need to Know (September 2013)
With mobile devices so easy to pull out and use anywhere and relatively inexpensive, it should be no surprise that they are massively popular and quickly giving the desktop a run for its money. … [Read more...]
Guest Post: Why Your Website Should Be Mobile Friendly
Billions of people use smart phones and the number is on a staggering rise. This is one of the biggest reasons to outreach a bigger audience. Even though this may be one of the single most convincing … [Read more...]
(September 2013) Here are the Latest Restaurant, Retail & Grocery Printable Facebook Coupons
So here is something I thought might be fun. I am combining two of my favorite hobbies (social media and saving money) and creating this list of every printable coupon campaign I can find on … [Read more...]
Guest Post: 5 Reasons to Use Bulk SMS in Your Marketing Campaigns
It's very tempting to go all out with your mobile marketing, focusing on the latest technology available, creating stylish, impressive and cutting-edge marketing campaigns, but let's not forget about … [Read more...]
How To: Embed a Facebook Post in a Blog Post
Update 8/21/13: Facebook announced on their developer blog earlier today that the post embed option is now open to everyone. If you had been having trouble finding the option on your posts, you should … [Read more...]
50 Things a Geek Needs to Know (Infographic)
Let's face it, in order to succeed many businesses need to integrate digital and analytics and embrace their inner geek. There is no place this is more true than in the marketing world. Traditional … [Read more...]
The State of B2B Content Marketing (Infographic)
Being in the business of marketing a risk funding and employee benefits consulting firm (my real job), business to business (B2B) content marketing is something that is near and dear to my … [Read more...]
By the Numbers: Who are the Most Popular Major US Sports Teams on Facebook?
If you haven't guessed it yet, I am kind of a stats geek. I am also a die-hard sports fan. Many a night I have spent writing post for this site in front of some sort of game on TV. In thinking … [Read more...]
Guest Post: 25 Ways a Video Producer Brings Value to Your Web Video Production?
Corporate and business promotions call for the need of 21st century- video content. With the onset of this competitive decade, there is a constrain on marketing budgets and it is the era of economic … [Read more...]
Everything You Need To Know About Content Marketing (Infographic)
It is safe to say that content marketing is fast becoming a large component, if not the main focus, of just about every successful marketing plan. For businesses of all sizes and just about every … [Read more...]
Guest Post: Qualitative Market Research and How It Can Be Used To Defend Your Digital Brand
With the number of tools out there to create websites, sell products and create a digital brand that spans the globe, the digital marketplace is more competitive than ever. Honing your brand and … [Read more...]
Guest Post: Why Online Integration Is The Future Of Retail
A recent study from the Centre for Retail Research (CRR) says that one fifth of retail stores in the UK could close within five years. While this highlights the current plight of Britain’s high s … [Read more...]
LinkedIn Adds Infographic Support to Slideshare
Content marketing got a little bit of a boost today when LinkedIn announced that Slideshare will now support infographics. Now, in addition to flickr, Visual.ly and a number of other smaller networks, … [Read more...]
Guest Post: How to Build a Community for Your Blog
Increase your reader participation According to study done by one Jakob Nielsen on internet usability, a majority of online users are ‘lurkers’; the ones who stay at the background reading your con … [Read more...]
Guest Post: How Hiring an SEO Expert Can Help Your Brand
One cannot overstate how important SEO is for the success of your online business. While new or small businesses can start by employing basic optimization strategies, eventually they realize the … [Read more...]
Guest Post: 7 Tips to Get the RIGHT Traffic to Your eCommerce Store
A competitive battlefield of online stores exists. There are many other businesses selling a type of product similar to yours. So, how will you sway the overwhelmed customers to your online store? … [Read more...]
A Great Example of Super-Responsive Social Media Customer Service
Have you heard of Dollar Shave Club? They’re a razor blade company that bull-rushed the internet in 2012 with their style, flare & low-cost blades. You’ve probably seen their hilarious Old-S … [Read more...]
Everything You Need to Know About Content Marketing (Infographic)
It is no secret that content marketing works and is quickly becoming a key component in just about any sales & marketing plan. It doesn't matter if your business is B2B or B2C, content generation … [Read more...]
How To: Add a Follow on Feedly Button to Your Blog (and Why You Should)
OK kids, the day we have all been dreading for month is almost upon us. Next Monday, July 1st is the day that Google Reader is no longer. There are a number of potential Google Reader replacements … [Read more...]
A Handy Reference Chart for Social Media Image Sizes
If you are an active social media strategist, community manager, designer, developer or even user, you undoubtedly have taken to the almighty Google on more than one occasion to find out what the … [Read more...]
Guest Post: How New Software Makers Can Kick Start Their Product with Social Media
If the Internet has been the great leveler for the dissemination of information then social media has been the great leveler for business. These days, new software makers don’t need an enormous m … [Read more...]
LEGO Gets Luke Skywalker and Darth Vader Together for Father’s Day
In the latest short video featuring their Star Wars products, LEGO has gotten one of history's most dysfunctional father/son duos to bury the hatchet and celebrate Father's Day together. Watch as … [Read more...]
The Importance of Developing a Mobile Marketing Strategy in 2013
As small business marketing trends develop constantly, the mobile marketing strategies are becoming just as important as traditional online marketing has been proven to be. In 2013, mobile marketing … [Read more...]
Guest Post: Social Media vs. Word of Mouth
Have you ever wondered why social media has become a very big deal for many companies? The science and small history behind social media and how it relates to the word of mouth marketing strategies is … [Read more...]
Guest Post: 3-point Checklist for a Great Cover Photo on Facebook
Facebook cover photos are all about first impressions.The first thing prospective fans see when they visit your page is your cover photo. So will they be impressed? They won’t be if your cover pho … [Read more...]
Guest Post: Your Facebook Page Sucks! (for these 5 Reasons)
Ok so maybe that headline was a bit harsh — but let’s just be honest with each other… Your Facebook Page sucks. I’m not saying you suck personally, don’t confuse things here. I’m just saying … [Read more...]
Guest Post: Top 4 Digital Marketing Trends for 2013 (Infographic)
This infographic provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year. It traces the impact of the digital revolution on consumer … [Read more...]
18 Basic Tips for Optimizing Facebook Posts (Infographic)
These days, with all of the noise on Facebook and the sheer number of businesses, people, apps and groups all vying for a small piece of real estate on a user's news feed, it is more important than … [Read more...]
A Key (Overlooked) Component to Content Marketing Success: Quick Decision Making
The effectiveness of content marketing is no longer a secret. What the digital marketing world has been doing and talking about for years has finally caught on universally and is an accepted part of … [Read more...]
What are the Best Days for Brands to Post on Facebook? (Infographic)
In the world of social media marketing, timing is everything and Facebook marketing is no exception. The competition is stiff these days as every brand on the planet has figured out that social media … [Read more...]
What are the Best Time and Day to Send an Email?
In the agency world, there are a number of "time-of-day" questions that plague marketers: What time should you post on Facebook? What time should you Tweet at? What is the best time to release … [Read more...]
6 Key Elements to Social Media Community-Building Success
Back in the day, just being active was all it took to build a decent social media community. The competition was weak and early adopters definitely we rewarded for their presence. Now, everyone has … [Read more...]
Dear Agencies: If You Aren’t Experienced in Digital Ads, Stop Telling Clients You Are
Let's face it, there are way too many agencies running around trying to convince clients that they offer digital services that they in fact have very little experience performing. It is somewhat … [Read more...]
Everything You Need to Know About Social Media Community Managers (Infographic)
As social media marketing evolves and matures, the role of the social media community manger has become more and more important to digital marketing campaigns. Community managers wear a number of … [Read more...]
What to Look for in Selecting a Digital Agency
5-10 years ago, the trendy way to refer to yourself as a marketing agency was "full service." The term "full service" often made an agency look larger than they were. Often, more than half of the … [Read more...]
How Many People Play Angry Birds? (Infographic)
We all know the Angry Birds story: Seemingly simple game takes advantage of adopting the mobile platform very early and becomes uber-popular. Since launch in 2009, Angry Birds has become a global … [Read more...]
How Obsessed are We With Social Media and Mobile Devices? (Infographic)
Do you find yourself scanning Facebook in the morning while you eat your Oatmeal? Or maybe you leave your phone on the table during a romantic dinner at a fancy restaurant just so you can quickly … [Read more...]
7 Simple Ways to Add LinkedIn Connections
There is no doubt about it; LinkedIn is a great platform for professional networking. While many businesses view LinkedIn as just a recruitment tool, they are missing all of the sales and marketing … [Read more...]
How To: Use Google+ for Content Marketing
Even though it has been with us for almost two years, Google+ is still an enigma to many businesses and some marketers. Because Google+ is so heavily interwoven in everything Google does these days, p … [Read more...]
How to Tell if Your Business Should be Using Twitter (Infographic)
So you are developing a marketing plan and you are trying to figure out if you need to make Twitter a part of your business' (or your client's) strategy....well, then this post is kind of for … [Read more...]
The 50 Most Overused Words in PR (Infographic)
We all have our buzzwords in the digital marketing and public relations world that just make us all cringe. Words like synergy, guru, ninja and viral come to mind as words that are so overused and so … [Read more...]
Another Infographic About Infographics
Countless marketing experts have predicted 2013 to be the "Year of Content Marketing." Personally, I think this is ridiculous since any good digital marketer has been focusing on digital content … [Read more...]
30 Ways to Promote Your Blog Content (Infographic)
There is nothing more frustrating than writing a killer post or spending a bunch of time and resources on an infographic and not being able to gain any traction with it. You put your heart and soul … [Read more...]
What is Digital Marketing? (Infographic)
When I tell people I am a digital strategist and I blog about digital marketing, I often get a bunch of blank stares. People just don't have any idea what digital marketing is. Some of my friends … [Read more...]
Every Stat You’ll Ever Want About LinkedIn (Infographic)
Ever wonder how many new users sign up for LinkedIn every second? How about the number of LinkedIn groups there are in existence? Well, here is an infographic from Website-Monitoring.com that … [Read more...]
How To: Generate Organic Backlinks (Infographic)
Let's face it, a large part of what we do everyday as digital marketers is aimed at improving web SEO and generating more site traffic- either for our clients or ourselves. As we all know, having a … [Read more...]
New eBook: The Complete Guide to Marketing Your Business on Pinterest
Pinterest has more than doubled its user base since the beginning of 2012 which should come as no surprise to anyone in the digital marketing world. We all know that sharing visual content is hot a … [Read more...]
Pinterest for Business: The Importance of Creative Pinning
Note: The following post is an excerpt from my upcoming eBook titled "The Complete Guide to Marketing Your Business on Pinterest." The new eBook contains everything you need to know to set up a … [Read more...]
Your Brand’s Social Advertisers & Managers Need to Become BFFs Quickly
There was once a time when digital advertisers worked with a certain level of autonomy from other agency and brand digital teams. It was fairly easy to silo your digital teams by discipline. Social … [Read more...]
3 Important Benefits of Digital Public Relations (Infographic)
More often than not, I get a strange look from people when I tell them that my agency's public relations (PR) division is part of our digital marketing team. To anyone that views PR in strictly … [Read more...]
3 Important Benefits of Digital Public Relations. Benefit 3: Social Media
In my last couple of posts, I have explained how a solid digital public relations (PR) effort can benefit your company’s SEO and Content Generation efforts. In this final piece of this series, we are g … [Read more...]
3 Important Benefits of Digital Public Relations. Benefit 2: Content Generation
In my last post, I highlighted the SEO benefits of bringing your public relations (PR) efforts online and part of your digital marketing plan. In this, the second installment of a three-part series, w … [Read more...]
3 Important Benefits of Digital Public Relations. Benefit 1: SEO
More often than not, I get a strange look from people when I tell them that my agency’s public relations (PR) division is part of our digital marketing team. To anyone that views PR in strictly t … [Read more...]
How To: Verify Your Website on Pinterest
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Pinterest added a feature today that aims at g … [Read more...]
How To: Optimize Your Google Quality Score (Infographic)
So you are running Google AdWords ads and you just aren't getting the results you thought you would. Maybe your cost per click is higher than expected; Maybe your ad isn't showing up in a desirable … [Read more...]
3 Simple Ways to Make Your Tweets More Retweetable
Twitter isn't what it used to be. In the early days,there were less users and less content being generated and tweeted, so if you were tweeting new, original content, you were almost guaranteed to get … [Read more...]
How To: Build Authority for Your Website and Improve SEO (Infographic)
SEO has changed quite a bit over the years. In Google's never-ending quest to make search results as relevant as possible, they have placed a heavier emphasis on factors like social media and have d … [Read more...]
How To: Translate an Instagram Username to a Twitter @mention
Instagram announced today that they have added a pretty useful feature. Now, when you @mention an Instagram user in a photo caption and the user has a different connected Twitter username, the Twitter … [Read more...]
When is the Best Time to Send Email? (Infographic)
As a digital marketer, there are three questions that I am guaranteed to be asked at least 2-3 times a week by people of all walks of life: How do I get more Facebook fans? How do I get more p … [Read more...]
The Ultimate Facebook Image Size Cheat Sheet
We all do it. Whether you are a community manager, a digital strategist or a small business owner maintaining your own page, you will undoubtedly be Googling the size of a particular Facebook image at … [Read more...]
How To: Optimize Your Pinterest Pins (Infographic)
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. I just stumbled across this helpful infographic … [Read more...]
3 Tools for Creating Eye-Catching Facebook Post Images
In past posts, I have discussed the importance of using photos in Facebook posts to improve your brand's visibility in fan news feeds. Guess what, our little Facebook optimization secret is out as … [Read more...]
How to Use Reddit for Marketing (Infographic)
Have you been thinking about adding Reddit to your digital marketing toolbox, but aren't sure how to get started? Don't worry, you 're not alone. Reddit can be confusing to newcomers and as like any … [Read more...]
How To: Pin an Instagram Photo to a Pinterest Board
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Pinterest and Instagram are two super-hot, … [Read more...]
How To: Use LinkedIn Groups to Build Authority and Drive Web Traffic
Everyone wants to be an industry thought leader. Being recognized as an authority in your field gives you a dramatic advantage over your competitors, resulting in more inbound leads and faster company … [Read more...]
How To: Create a Shared Pinterest Pin Board (and Why You Should)
One of the lesser-known features of Pinterest is possibly one of the most helpful one for content marketers.Shared pin boards are a great way to introduce yourself to industry influencers and get your … [Read more...]
The 3 Key Components of Building an Instagram Community
Building a large Instagram following can often be quite challenging for brands. To date, the photo sharing super-network is almost completely a mobile one, and to further the challenge, Twitter re … [Read more...]
Why You Should Be Advertising on Facebook (Infographic)
Facebook recently dipped their toes in the infographic world to make a case for advertising on their platform. There are a bunch of stats here; Some of which we knew (like how many people are using … [Read more...]
The Advanced Guide to Building a Bigger, More Engaged Facebook Community
This post was originally published on wedu.com. To read the entire article (and other awesome experiential and digital marketing posts), please visit their blog by clicking on “read more.” Over the … [Read more...]
Which Colleges are the Most Social? (Infographic)
Social Media is an area of marketing and communications that colleges and universities should, and generally do perform very well at. Their typical constituency tends to be more inclined to new d … [Read more...]
Why the Look and Feel of Your Facebook Page Matters Now More Than Ever
You may have heard that the majority of Facebook users no longer go to the actual pages of the brands they like. In fact, ExactTarget has reported that 51% of Facebook fans say that they rarely or … [Read more...]
A CEO’s Guide to Pinterest (Infographic)
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Let's face it, convincing C-Level executives in … [Read more...]
How To: Use Facebook Advertising to Easily Increase Page Post Engagement
In my last post, I blogged about EdgeRank, Facebook’s algorithm that dictates what posts are shown in a user’s news feed and how you can use what is known about the equation to optimize your posts. Now … [Read more...]
4 Steps to Easily Increase the Reach of Your Facebook Page Posts
With all the noise on Facebook these days, it is becoming more and more difficult to be seen and noticed. Even if a Facebook user likes your business page, there is a strong possibility they will not … [Read more...]
How To: Put LinkedIn to Work for Your Business (Infographic)
In my travels, I have run into countless marketers that know their businesses (mostly B2B) need to be using LinkedIn, but have no idea what to do once they have set up their profile. Here is a … [Read more...]
How to Use Facebook to Announce You are Expecting a Baby
It kind of flew under the radar, but Facebook recently added a timeline option that may be of use to a few of you. Now, expecting parents can tell the (Facebook) world all at once that they … [Read more...]
How Photos and Videos Dominate Social Media (Infographic)
Here is an interesting infographic that illustrates just how popular photos and videos are on social media and how the social networks are embracing this trend. The social media infographic is the … [Read more...]
9 Steps to Making Pinterest a Top Referrer of Traffic to Your Website
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. No doubt about it, Pinterest is hot in 2012 and … [Read more...]
What is Augmented Reality? (Infographic)
Note: This post originally appeared on my other site arramblings.com. Please visit it for more of the latest Augmented Reality apps, news and tips. Here is an interesting infographic that gives us … [Read more...]
How To: Use Check-In Apps to Attract Customers (Infographic)
Note: This post originally appeared on my other site foursquareramblings.com. Please visit it for more of the latest foursquare badges, news and tips. For digital marketers, location-based apps … [Read more...]
Creating the Perfect Pinterest Pin (Infographic)
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Here is a handy infographic that breaks down all … [Read more...]
How Do Consumers Use Social and Mobile to Make Shopping Decisions? (Infographic)
Here is an interesting infographic from consumer survey company Empathica. It explores how social media and mobile are used by consumers in shopping decisions. The stats used here are a result of a … [Read more...]
A Head-to-Head Matchup of Traditional and Social Media (Infographic)
Here is an awesome infographic that all you digital marketers should have handy. It's created by social media software-maker Kuhcoon and illustrates the pros and cons of a number of marketing med … [Read more...]
How To: Like a Facebook Page Without Seeing its Posts in Your News Feed
Facebook recently added a pretty useful feature that has flown under the radar so far. Now, when you like a Facebook page, a small box pops up that allows you to add the page to a list or you can … [Read more...]
How Restaurants Can Promote Themselves on Pinterest (Infographic)
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Businesses of all types and sizes are finding … [Read more...]
Study: Pinterest Users Spend More than Twice as Much as Facebook Users (Infographic)
Online fashion boutique, boticca.com, recently conducted a survey of 50,000 visitors to their site from Pinterest and 50,000 visitors from Facebook. Below is an infographic displaying their … [Read more...]
The Ultimate Pinterest Cheat Sheet (INFOGRAPHIC)
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. Pinterest marketing toolmaker Pinerly has created … [Read more...]
The B2B Marketing Guide to Instagram (INFOGRAPHIC)
For B2B businesses, Instagram is kind of like Pinterest- everyone thinks they need to be there, but have no idea how they can use, or benefit from, the social network. Successful B2B marketing on … [Read more...]
How to Write the “Perfect” Marketing Blog Post (INFOGRAPHIC)
I recently found this helpful infographic from Social Triggers that dissects the "Perfect" blog post. There is a bunch of good stuff in here that gives you insights into the psychology of content mar … [Read more...]
Atari’s 40th Birthday Timeline Infographic
Atari celebrated their 40th birthday this week (specifically, on June 27th) and to commemorate the milestone, the video game maker offered up new games, Facebook giveaways and a little … [Read more...]
Pinterest for Business [INFOGRAPHIC]
Here are some handy stats for all you marketing managers who are evaluating whether Pinterest is a worthy social platform to work into your brand's digital strategy. I find the stat that Pinterest … [Read more...]
How To: Target LinkedIn Company Status Updates to Specific Followers
LinkedIn recently started allowing company page admins to target page status updates to specific users. The targeted updates show in only the LinkedIn homepages of the targeted groups but still show … [Read more...]
An Infographic About Infographics
Here is a useful infographic for all you digital marketers that want to learn how to create awesomely sharable visual content. Thought I'd pass it on.... Browse more infographics. Infographic … [Read more...]
App Helps You Create a Facebook Photo Collage for Your Cover Image
Pizza restaurant chain California Pizza Kitchen recently created a pretty cool Facebook app that uses your photos to create a collage for your profile cover image. Creating the collage is easy: A … [Read more...]
How and Why Corporations are Using Social Media [INFOGRAPHIC]
94% of corporations are using social media to further their business interests, as told in an infographic from MBAprograms.org that breaks down why corporations use social media and how they use … [Read more...]
Should Social Media be Allowed in the Workplace? [INFOGRAPHIC]
Here is an interesting infographic that explores various opinions on social media usage in the workplace. The graphic includes stats reported in the report "The Rise of Social Media for Professional … [Read more...]
User Demographics of the Major Social Networks [Infographic]
In doing a little research for a new client pitch, I stumbled on this cool infographic from GO-gulf.com. There is some good info on social network user demographics in it. The thing that I was most … [Read more...]
How To: Quickly Add Text to an Image for Facebook or Pinterest
I am sure you have seen them in your Facebook news feed or on Pinterest- Images with inspirational or funny quotes written on them. People love this type of image and they usually tend to rack up the … [Read more...]
14 Tools You Should Be Using to Generate Blog Traffic
The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keep … [Read more...]
How to Build an Engaged Facebook Fan Base
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome experiential and digital marketing posts), please visit their blog by clicking on "read … [Read more...]
Augmented Reality Finds its Way to Sesame Street
According to a minipcpro video shot recently, Qualcomm is helping Sesame Workshop to introduce augmented reality to its line of educational toys. The app uses Sesame Street toys and a special … [Read more...]
LEGO Movie Maker App Brings Your Paysets to Life
Uber digitally savvy toy maker LEGO recently released a pretty cool iOS app. The LEGO Super Hero Movie Maker app lets kids create stop-motion movies of they playsets and then post them to … [Read more...]
How To: Add a Google+ Share Button to Your WordPress Blog
Google launched the Google+ share button today, which is exactly what it sounds like- a way to share a page or post directly with your Google+ circles. The share button looks very similar to the … [Read more...]
[Update] Spotify Extends 6 Month Free Trial Indefinitely
Update 3/31/12: Spotify has announced that the free 6 month trial period has been extended indefinitely. Of course, this is only for the desktop version. The Spotify mobile service is still only fr … [Read more...]
How To: Change the Name of Your Facebook Page
When Facebook announced a number of changes to brand pages last month, there were a few features that may have been over-shadowed by the timeline announcement. One such feature is the ability that … [Read more...]
Augmented Reality: Bringing 3D Virtual Reality to Real World Marketing Campaigns
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome digital marketing posts), please visit their blog by clicking on "read more." Augmented … [Read more...]
Google Click-to-Call Mobile Advertising: The Modern-day Yellow Pages Advertising
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome digital marketing posts), please visit their blog by clicking on’ read more.’ In previous … [Read more...]
Marvel Brings Augmented Reality to Comic Books (video)
Marvel Comics announced this week that they will be including augmented reality markers in their comic books in the future to give additional, 3D content to readers. Check out this demo video by … [Read more...]
LEGO Uses In-Store Augmented Reality to Show Off Star Wars Products
A couple of months ago, I told you about LEGO's plan to use augmented reality kiosks in their stores to show off their products in 3D. Here is the plan in action. Using augmented reality, this LEGO … [Read more...]
Resource: A Comprehensive Guide to Successful Tweeting
ReadWriteWeb posted this awesome Twitter resource yesterday. The digital marketing site polled a number of industry leaders and put together a guide to making your tweets readable and … [Read more...]
How To: Display Your Pinterest Pins on Your Facebook Business Page
This post appears on my other site pinterestinsider.com. To read the entire article (and other awesome Pinterest news and tips), please click ‘read more’ at the end of this exce … [Read more...]
5 Areas of Consideration in Creating a Mobile Email Marketing Campaign
Did You Know??? U.S. smartphone adoption grew more than 50% in the past year. 36.1% of Americans, 13 and older, use a smartphone as of October 2011. Mobile email open rates have increased 34 … [Read more...]
Pinterest Insider: 4 Ways to Build Up Your Business’ Following on Pinterest Quickly
This post appears on my other site pinterestinsider.com. To read the entire article (and other awesome Pinterest news and tips), please click 'read more’ at the end of this excerpt. Ok, so you've s … [Read more...]
What is Second Screen Marketing and Why Should Brands Care About It?
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome digital marketing posts), please visit their blog by clicking on’ read more.’ This year’s … [Read more...]
If You Don’t Have a Mobile Web Strategy by Now, Your Business is Falling Behind
Mobile web has been around for quite some time now, but with the continued growth of Smartphone and tablet ownership, it saw a real explosion of popularity in 2011. We are now at a point where more … [Read more...]
LEGO Uses Augmented Reality to Show Products in 3D [VIDEO]
LEGO has always been a leader among the major toy companies in using technology in their digital marketing efforts. Their most recent digital campaign is no different. Apparently, LEGO has created … [Read more...]
Awesome Potential Uses of Augmented Reality in the Future [VIDEO]
I just stumbled on this awesome video by augmented reality developers, Hidden Creative, that shows us some of the potential uses of AR in the not-so-distant future. Some of this stuff seems like … [Read more...]
LEGO Crowdsources Back to the Future Design
Update: Mashable is reporting that the LEGO Back to the Future set design is now in development and will be released in mid-2013. The set received the required 10,000 votes and LEGO was able to … [Read more...]
Want a Successful Facebook Page or App? Advertise It!
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome digital marketing posts), please visit their blog by clicking on' read more.' Let’s start t … [Read more...]
Major Brands Embracing Augmented Reality in a Big Way
Augmented reality (AR) has been around for some time but marketers have been relatively slow to find a way to work its technology into marketing campaigns in a way that makes sense. Over the past … [Read more...]
Black Friday Digital Roundup- the Apps, the Deals, the Fun
Black Friday begins in approx 12 hours here on the East Coast and I can only imagine that there are people sitting in Lawn chairs outside my local Best Buy or Target right now. I have been sifting … [Read more...]
Creating a Public Commenting Policy for a Facebook Brand Page
I just read an article on ReadWriteWeb about the grocery chain, Publix' rapid accumulation of Facebook likes for their recently launched page. What I found most interesting was the great 'House … [Read more...]
WARNING: ‘Verify My Account’ is Latest Facebook Scam
I woke up this morning to a number of wall posts from friends telling me to verify my account. Being the cautious (pessimistic) Facebook user that I am, I decided to investigate a bit. According to … [Read more...]
Facebook Tip: Now You Can Tag Pages in Photos
Imagine you just bought a new Jeep Wrangler and took your three best friends out for an inaugural spin in the new wheels. You stop and snap a picture of your three amigos in the Jeep. You then decide … [Read more...]
TV Show Offers Facebook Fan-Only Full Episode
TruTV's 'Operation Repo' is celebrating 500,000 like on their Facebook Page by giving back- they are posting an episode of the TV show exclusively for their Facebook fans. AdAge tells us about this … [Read more...]
How Important is SEO for Corporate Social Media Pages?
AllFacebook has some interesting stats on the ranking of corporate social media pages in Google searches. It is amazing to me that, as digital marketing has been around for some time now, more … [Read more...]
Screw Conventional Wisdom…Digital Marketing on Weekends Works!
My past life was in PR. In my world, the conventional wisdom was always that all bad news should be released at 4pm on a Friday afternoon. You do this to ensure it appears in the Saturday news when … [Read more...]
How You Can Raise Autism Awareness On (and Off) line
Autism Speaks is working on a campaign to promote autism awareness that integrates digital and traditional marketing pretty well. The Light it up Blue campaign encourages people to show their blue … [Read more...]
Smart SEO Requires Realistic Keyword Expectations
Search Engine Optimization (SEO) is critical to any successful digital marketing plan these days. The most important factor for SEO success is to keep realistic expectations of what keywords your site … [Read more...]