In the digital marketing industry, there is a lot of noise. A lot. Because there are so many facets to digital marketing in 2015 and so many pundits telling you how to use each channel and making predictions of future uses, it is very challenging to keep up with what is out there. Everyone takes a different angle and approach to consumer outreach and there is much to be considered each time you develop a campaign strategy. Even the most organized marketer is bound to have a head-spinning experience at some point while trying to take in and consider all that digital marketing now encompasses.
Digital Marketing Strategy and Tips
Here is a collection of the latest Digital Marketing Strategy and Tips. I am constantly adding and updating articles, so be sure to check back regularly!
Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of brands and businesses are integrating social media into their overall marketing strategies. These platforms give brands a free and invaluable way to connect with clients (both current and potential), spread brand warmth, monitor competitors, manage customer service, gain customer insights and drive website traffic….so what’s not to love?
Yet, many brands are jumping feet first into the social media realm without truly understanding the basics; mainly, how to post content. This seems like a no-brainer to some people, yet many brands still don’t know the most basic and fundamental ‘rules’ of social media. Yes, social media is integral to your brand, but going out all guns blazing with no planning or strategy may in fact do more harm than good.
With Britain set to become the global ‘creative services hub’ by 2025, the creative sector of the UK economy has never been stronger. Currently making an estimated £8m an hour, a combination of support from government and the industry itself has helped strengthen the sector that includes: gaming, music, television, film, advertising and marketing.
Here is a handy infographic that runs through all of Google’s search changes in 2013 chronologically. This should get you up to speed quite nicely.
Here are a few things to consider when deciding whether your business needs a mobile app or not.
It’s that time of year again where when clients and fellow marketers alike want to know what’s going to be big and important in digital marketing in the New Year. Although it’s difficult to know for sure without the benefit of a crystal ball, the trends of 2013 are certainly telling where the future is concerned.
Yes, the life of a social media marketer is controlled chaos.
Once you find the secret to creating high quality content, your job is only half-complete. Now, you need to figure out how to publish and track the reach of your content. Is your target audience seeing your content? If so, are they sharing it? These are all vital questions that Pinterest Analytics can help you answer.
Now that Facebook has decided to change the Like feature by removing the thumb, many marketers are fearful that their content will no longer be Liked.
Your B2B marketing campaigns require a platform that can house your content and enable interaction with your audience that you own and control. Not one that can make wholesale changes overnight just to get a few more bucks out of advertisers and leave you scrambling to adapt.
Mobile marketing has become one of the most powerful marketing strategies available today. If implemented correctly, the return on a mobile marketing campaign can be outstanding.
We will take a quick glance at the most essential ingredients of building an ecommerce store.
The internet played a big part in creating a more seamless purchasing process, however, mobile takes that a step further.
The next time you go looking for a domain name to use for your business, be sure to check for existing trademarks. You wouldn’t want to inadvertently become guilty of trademark infringement, would you?
If you are an agency-type, you are going to want to save this social media list….
Billions of people use smart phones and the number is on a staggering rise. This is one of the biggest reasons to outreach a bigger audience.
It’s very tempting to go all out with your mobile marketing, focusing on the latest technology available, creating stylish, impressive and cutting-edge marketing campaigns, but let’s not forget about SMS.
Today, Facebook announced the launch of embedded posts. This new feature allows bloggers to add a public post directly to their site and includes some Facebook engagement functionality such as liking and sharing.
Here is a fun little infographic that serves as both a checklist for what a geek needs to know as well as a quiz to measure how much of a geek you currently are…
Here is an interesting infographic I recently stumbled on that gives us a pretty good snapshot of where B2B content marketing stands in terms of marketer opinions, spending and tactics.
This list looks at all current teams across the NFL, MLB, NHL and NBA and compares their Facebook fan base.
This post shares some insight into what a video producer does and what kind of value one can bring to your next video production project.
Just getting started with content marketing and looking for a quick primer? Here is a great infographic that explores what content marketing is, what it does and debunks a few myths about it. I hope you find it helpful as you set out on your quest to create and distribute great content.
Qualitative market research might seem daunting to many digital brands. However, with improvements in technology, qualitative market research offers a level of access to your market and audience that is hard to beat.
Rather than admit defeat though, retailers need to embrace the madness. They have to renew their marketing strategy to reflect the changing way we shop. Firstly, physical stores need to be fully integrated with websites and social media.
Content marketing got a little bit of a boost today when LinkedIn announced that Slideshare will now support infographics.
A few helpful tips on building a blogging community from an industry pro.
One cannot overstate how important SEO is for the success of your online business. Read more about why your brand needs the support of an SEO expert.
You have got to play the following 7 smart moves to attract business to yourself amid all your e-competitors.
Good Social Media customer service is tough to come by so we wanted to highlight a brand that is doing it right and identify a few things marketers can learn from it.
Here is an interesting infographic that looks at the state of content marketing, why it is important and what to think about in setting up a content marketing plan.
OK kids, the day we have all been dreading for month is almost upon us. Next Monday, July 1st is the day that Google Reader is no longer. There are a number of potential Google Reader replacements that will be coming out over the next few weeks. AOL, Digg and even Facebook (maybe) are all […]
Here is a handy infographic that offers all of the (current) social media image sizes for Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram and YouTube. I hope you find this helpful.
These days, new software makers don’t need an enormous marketing and advertising budget to compete with the big boys; you just need a great idea and knowledge of social media, how it works and how to move within this realm to save yourself money and compete on a global scale.
In the latest short video featuring their Star Wars products, LEGO has gotten one of history’s most dysfunctional father/son duos to bury the hatchet and celebrate Father’s Day together.
Small businesses are making increasing efforts to release more mobile marketing offerings for their clients; and this has turned out to be one of the most important marketing strategies for 2013. If your small business doesn’t go mobile in 2013, it will be way behind its competition. Start taking actions today and develop your mobile marketing strategy for 2013!
The science and small history behind social media and how it relates to the word of mouth marketing strategies is fascinating. Here is a brief look into how social media and word of mouth collide on the most impressive marketing scale.
Facebook cover photos are all about first impressions.The first thing prospective fans see when they visit your page is your cover photo.
So will they be impressed? They won’t be if your cover photo is low-quality, random or out-of-date!
I could probably list 100 items here — but I’m going to keep it simple and list the Top 5 reasons your Facebook page sucks.
This infographic provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year.
Here is a fun and useful infographic that runs down some of the basics of post optimization. It includes 18 tips for setting your content up for the best chance of engagement and ultimately news feed exposure.
All to often, great content is produced for a business, internally or externally, and never gets posted- not because of the content quality, but because the business’ decision makers were too busy to look it over and by the time they did, it was no longer relevant.
A key to cutting through all the news feed cutter is to know your Facebook audience, understand when they are most likely to be online and target your posts to ensure maximum exposure to your community.
An age-old question in the agency world is “What is the best time to send a marketing/sales email?” Now we have a better idea of what time/day works for sending emails…
Here is a nice little infographic that lays out 6 key elements that marketers need to focus on when building, and then engaging with, a robust social media community.
I know how hard you all fought for your advertising budgets. You deserve an agency that will help you get the most out of those precious ad dollars. With a little due diligence up front, you should be able to find the right partner.
Social media community managers wear a number of hats. They are part customer service, part ad content writer, part public relations, part marketing analyst and part brand manager. Because of the diverse set of skills needed to be a community manager these days, a good one is as good as gold to a digital team.
Since everyone and their brother calls themselves digital, it is important that you do your homework when evaluating marketing agencies. Here are a few simple suggestions I have that may help you separate the true digital agencies from the impostors…
Just how popular is Angry Birds and does the 3 year old franchise still have momentum on its side? According to this recent infographic from Angry Birds developer Rovio, it seems to be chugging along quite nicely.
According to this interesting infographic , social media and mobile devices have become a way of life for many of us. Status updates, emails, tweets and texts have all become about as natural as speaking (for some, more natural).
There is no doubt about it; LinkedIn is a great platform for professional networking. While many businesses view LinkedIn as just a recruitment tool, they are missing all of the sales and marketing good that can come of regular and creative activity on the network
Even though it has been with us for almost two years, Google+ is still an enigma to many businesses and some marketers. Because Google+ is so heavily interwoven in everything Google does these days, people know that they need to be present and active on the network. They just don’t know how to get started.
Here is a fun, sarcastic and slightly helpful flowchart infographic that is “aimed” at assisting individuals and businesses to decide if Twitter is right for them.
Well, now we have evidence of what words are truly overused the most in the PR world. Boston agency SHIFT Communications recently partnered with Marketwire to mine 5,000 press releases from 2012 to figure out what words were used the most and then created this infographic.
A creative and informative infographic can often be your most shared content and give your SEO efforts a massive boost. Want a bunch of backlinks? Don’t buy them and face the wrath of Google. Create an infographic with an embed code that includes a backlink.
There are a bunch of ways to promote blog content. Here is an awesome infographic from that lays out 30 solid ways to promote blog posts.
The reality is that digital marketing encompasses a bunch of “stuff.” Where the field once dealt primarily with marketing that shows up on a computer monitor (websites, some SEO and email), we now need to worry about a bunch of different screens to send our message to…
Here is a helpful infographic from Work that lists the top 5 ways to generate backlinks to your site organically.
In this eBook, our Digital Team has created a bunch of “How Tos” that walk you through some of the tactics that have worked for our clients, covering a number of areas of Pinterest marketing from creating a Pinterest page and building your community to driving Pinterest traffic to your website.
If your brand or agency still has your social advertisers and managers siloed, it may be time to think about knocking that wall down. Their (and your) social media advertising success relies on very strong inter-team lines of communication and participation.
Here is a handy little infographic that my team has collaborated on that lays out three areas of digital marketing that benefit from digital PR integration: SEO, Content Generation and Social Media.
Companies of all sizes and in just about every industry are desperate to figure out social media and find ways that they can stand out from the ever-growing glut of social brands competing for the same news feeds and followers. Building a close relationship between your public relations and social media teams may be that advantage your company needs.
First and foremost, when it comes to blogging, you can never have too much quality content. The blogs with the highest subscription rates generally all post regular and often. A lapse in posting for a prolonged period can lead to a drop off in visitors, which will take a while to get back. That being said, it can be really tough sometimes to generate regular content, especially if your company doesn’t have a dedicated blogger. This is where digital public relations comes in.
Over the next few days, I will be covering three critical areas of digital marketing that a quality digital public relations strategy can directly impact: SEO, Blogging and Social Media. I hope this series of posts will help you understand where we see PR heading and how critical it can be to online branding and lead generation.
Pinterest added a feature today that aims at giving website owners proof that they own the site in their profile.
So how do you ensure your ad group’s quality score is high? Here is a handy infographic that breaks down what goes into a Google quality score and how you can optimize it.
With the content and competition on Twitter, you need to do whatever you can to optimize your tweets and stand out from the pack and boost your engagement. Here are three simple ways to do this each time you tweet.
Staying on top of Google’s algorithm changes could be a full time job for marketing managers. Here is a handy infographic that gives a nice summary of some of the measures you can take to build authority for your site.
Instagram announced today that they have added a pretty useful feature. Now, when you @mention an Instagram user in a photo caption and the user has a different connected Twitter username, the Twitter name is used when the photo is tweeted out.
There are a number of factors that go into email success, but a big part of it is timing. Thankfully, the email marketers at GetResponse have analyzed the results of 21 million U.S. emails and created this handy infographic to help us in determine email timing.
Here is a super-handy post and infographic that list and show all of the various Facebook image placements and the proper sizes for each.
I just stumbled across this helpful infographic that lays out the basics of pinning on Pinterest. Some of these tips are pretty basic, but there are a few good reminders and advanced tricks mixed in.
Imagery on Facebook has become extremely popular among brands because it works and almost everyone knows it. It’s now time to keep ahead of the curve and start creating photos that stand out from the rest. Adding these tools to your social toolbox will help you do just that.
Here is a very cool infographic that lays out much of the basics of Reddit. Understanding the content in this graphic will put you on your way to Reddit marketing success.
Fear not, there is a way to pin your Instagram photos to your favorite pinboards. It takes a bit more of an effort, but it is worth it. Instagram photos look great on Pinterest and definitely attract a great deal of engagement.
LinkedIn groups can essentially be looked at as part seminar/part networking event/part job fair and part industry newsletter. They are a naturally segmented audience and a great place for you to quickly build authority for yourself and your business if you use them wisely.
One of the lesser-known features of Pinterest is possibly one of the most helpful one for content marketers.Shared pin boards are a great way to introduce yourself to industry influencers and get your content noticed by them.
Unless your brand is top of mind for the average consumer, Instagram isn’t the easiest network to build a large community on quickly, but the value it offers to your digital marketing campaigns makes it an important tool. The good news is that just about every other marketer out there is up against the same challenges. With knowledge of the tools available and a little creativity, you should be able to build a solid, engaged community for your brand.
Facebook recently dipped their toes in the infographic world to make a case for advertising on their platform.
Our creative suggestions combine page posting tricks with a variety of advanced advertising techniques to help you achieve greater reach and a higher level of post participation.
Here is an interesting infographic from TopCollegesOnline.org that ranks the top colleges and universities on a few of the top social networks and gives a few crazy stats that put the social activity of the top dogs into perspective.
As you set out to build your Facebook page through advertising, it is critical that you conduct a thorough review of your page first and make sure you have addressed all of the areas highlighted in this post. Doing this first, should really make a positive impact on your click to like conversion rate and give you the biggest bang for your Facebook advertising buck.
Here is an interesting infographic from CEO.com that makes the case for Pinterest and includes a few helpful suggestions about how CEOs can use Pinterest to market their company.
Facebook has understandably put a focus on increasing advertising revenue since they went public. They have added a number of new ad types and features. Because of this, we now have a full arsenal of ad units that we can use together, with each playing a significant role in increasing user engagement with your posts.
It is widely accepted in the digital marketing world that most Facebook page posts will only ever be seen organically by a maximum of 16% of the people who like that page. So how do you combat the increasing clutter and get more people to see your content? Simple, you need to understand Facebook’s system and use it to your advantage.
Here is a handy infographic that will give your business a few tips on what to do with LinkedIn…
Now, expecting parents can tell the (Facebook) world all at once that they are expecting a little bundle of joy by adding “Expecting a Baby” to their timeline life events.
Here is an interesting infographic that illustrates just how popular photos and videos are on social media and how the social networks are embracing this trend.
There is a big misconception out there that Pinterest is only useful to ecommerce sites. This couldn’t be further from the truth. Like any other widely-used social network, just about anyone can find success with Pinterest if used creatively.
Here is an interesting infographic that gives us a little of the past, present and future of augmented reality.
The usage numbers for these “check-in” app are certainly trending upward and businesses of all sizes are now trying to figure out how to work them into their marketing and sales plans.
Here is a handy infographic that breaks down all of the elements of a quality marketing pin. A bunch of great information here, so you may want to bookmark this one and reference it when you are pinning.
Here is an interesting infographic from consumer survey company Empathica. It explores how social media and mobile are used by consumers in shopping decisions.
Here is an awesome infographic that all you digital marketers should have handy. It’s created by social media software-maker Kuhcoon and illustrates the pros and cons of a number of marketing media.
Facebook recently added a pretty useful feature that has flown under the radar so far. Now, when you like a Facebook page, a small box pops up that allows you to add the page to a list or you can de-select the option to have that page’s posts show up in your news feed.
Here is a handy infographic by the restaurant supply store Instawares, that lays out some of the Pinterest basics restaurateurs should keep in mind when they begin marketing themselves on the social network…
Online fashion boutique, boticca.com, recently conducted a survey of 50,000 visitors to their site from Pinterest and 50,000 visitors from Facebook.
Pinterest marketing toolmaker Pinerly has created this handy cheat sheet infographic that I though all of you Pinners might find helpful.
For B2B businesses, Instagram is kind of like Pinterest- everyone thinks they need to be there, but have no idea how they can use, or benefit from, the social network.
I recently found this helpful infographic from Social Triggers that dissects the “Perfect” blog post. There is a bunch of good stuff in here that gives you insights into the psychology of blogging.
Atari celebrated their 40th birthday this week (specifically, on June 27th) and to commemorate the milestone, the video game maker offered up new games, Facebook giveaways and a little digital marketing geek porn, I mean, an infographic.
LinkedIn recently started allowing company page admins to target page status updates to specific users. The targeted updates show in only the LinkedIn homepages of the targeted groups but still show up on your company page for all users to see.
Here is a useful infographic for all you digital marketers that want to learn how to create awesomely sharable visual content. Thought I’d pass it on….
Pizza restaurant chain California Pizza Kitchen recently created a pretty cool Facebook app that uses your photos to create a collage for your profile cover image.
Most alarming here to me is the drop-off in corporate blogging. only 23% of the Fortune 500 companies maintain a blog. In this age of content sharing, blogging is a critical online activity for all B2B companies and most B2C.
Here is an interesting infographic that explores various opinions on social media usage in the workplace. The graphic includes stats reported in the report “The Rise of Social Media for Professional & Personal Use” by the staffing agency, Kelly Services.
In doing a little research for a new client pitch, I stumbled on this cool infographic from GO-gulf.com. There is some good info on social network user demographics in it.
I am sure you have seen them in your Facebook news feed or on Pinterest- Images with inspirational or funny quotes written on them. People love this type of image and they usually tend to rack up the high like, share, comment and repin totals.
So how does the average Facebook or Pinterest user create such an image? It’s actually really simple. You can create one in about five minutes and don’t even need Photoshop.
The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand.
Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it?
It’s actually easier than you think, providing you are willing to invest a bit in your efforts. Without a doubt, with all the noise and competition on Facebook these days, a combination of incentivizing likes and advertising the offer are the best way to build a quick following.
The app uses Sesame Street toys and a special playmat as AR markers and when they are hovered over with a device running the app, Bert and Ernie come to life and offer educational lessons.
Uber digitally savvy toy maker LEGO recently released a pretty cool iOS app.
The LEGO Super Hero Movie Maker app lets kids create stop-motion movies of they playsets and then post them to YouTube.
Google launched the “share” button today, which is exactly what it sounds like- a way to share a page or post directly with your Google+ circles.
Spotify has announced that the free 6 month trial period has been extended indefinitely.
For years, admins have been stuck with whatever page name they selected when they created the page. They have had to make-do with misspelled business names, name changes, etc since Facebook gave them no way to edit the page name.
Page owners rejoice! Now you can be liberated from your erroneous page names.
Over the past year, augmented reality has penetrated the mainstream marketing world- and in a big way. From online commerce to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.
Here is a rundown of how some brands are using augmented reality in more traditional advertising campaigns..
Google, the undisputed king of search advertising, has a mobile advertising option, click-to-call, that should be a no-brainer for small-to-medium-sized businesses, but unfortunately many are unaware that this option even exists.
Marvel Comics announced this week that they will be including augmented reality markers in their comic books in the future to give additional, 3D content to readers.
Here is the plan in action. Using augmented reality, this LEGO store in Ströget, Copenhagen, Denmark shows off your LEGO Star Wars product in animated 3D when you hold the box up to the kiosk.
ReadWriteWeb polled a number of industry leaders and put together a guide to making your tweets readable and retweetable. A must read!
Here is a fun way to display your Pinterest pins onto your company’s Facebook page.
The email marketing world isn’t what it used to be. With the explosion of smartphone usage, emails reach their recipients 24 hours a day. This presents digital marketers with great opportunity – providing, of course, mobile email is designed and sent correctly.
Ok, so you’ve set up your Pinterest business page and started pinning away. So how do you get other users to follow you?
The marriage of television and web is becoming closer and more integrated by the day. Second screen marketing is an excellent tool for anyone, network or brand, that wants to extend the life of their production and get a bit more bang for their investment. By bringing your viewers online, you open up all kinds of new avenues on which you can market to the viewer well after the event, show, video or ad is over.
Mobile web has been around for quite some time now, but with the continued growth of Smartphone and tablet ownership, it saw a real explosion of popularity in 2011. We are now at a point where more Smartphones than PCs are purchased in the U.S. and mobile data traffic in 2011 was eight times greater than in 2010; not to mention that 63 million units of the mobile newcomer, the tablet, were shipped in 2011.
LEGO has always been a leader among the major toy companies in using technology in their digital marketing efforts. Their most recent digital campaign is no different.
I just stumbled on this awesome video by augmented reality developers, Hidden Creative, that shows us some of the potential uses of AR in the not-so-distant future.
Some of this stuff seems like they are straight out of a sci-fi movie, but if you think about what we currently have for technology, most of it isn’t very far off.
The “Back to the Future” set design is now in development and will be released in mid-2013.
Throughout my years in the digital marketing world, I have found that the best approach to creating a successful Facebook engagement is when you combine engaging page or app content with creative, targeted advertising. Content is the most important element of your campaign, but almost equally important is identifying who your most likely audience is and marketing your page or app to them.
Over the past few months, augmented reality has penetrated the mainstream marketing world- and in a big way. From event marketing to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.
I have been sifting through the thousands of recent articles on Black Friday digital tools to bring you the most useful ones in your quest for that perfect gift….
I just read an article on ReadWriteWeb about the grocery chain, Publix’ rapid accumulation of Facebook likes for their recently launched page.
What I found most interesting was the great ‘House Rules’ app that they include on their page which lays out the ground rules. All brands need to seriously consider doing something like this.
I woke up this morning to a number of wall posts from friends telling me to verify my account. Being the cautious (pessimistic) Facebook user that I am, I decided to investigate a bit…
Imagine you just bought a new Jeep Wrangler and took your three best friends out for an inaugural spin in the new wheels. You stop and snap a picture of your three amigos in the Jeep. You then decide you want to show the world your new vehicle and post it to Facebook.
Naturally, you would tag your friends in the photo when you upload it, but now you can tag more.
TruTV’s ‘Operation Repo’ is celebrating 500,000 like on their Facebook Page by giving back- they are posting an episode of the TV show exclusively for their Facebook fans.
AllFacebook has some interesting stats on the ranking of corporate social media pages in Google searches.
It is amazing to me that, as digital marketing has been around for some time now, more brands haven’t focused on Search Engine Optimizing their social media pages yet.
My past life was in PR. In my world, the conventional wisdom was always that all bad news should be released at 4pm on a Friday afternoon. You do this to ensure it appears in the Saturday news when no one is paying attention. You never sent anything of value out over the weekend with […]
Autism Speaks is working on a campaign to promote autism awareness that integrates digital and traditional marketing pretty well.
The Light it up Blue campaign encourages people to show their blue on April 1st and 2nd. Their microsite gives all the details about what you can do to help offline (wear blue, host an event, change you lightbulbs to blue, etc) and online (place a banner on your site, blog/tweet about autism, change your Facebook avatar and/or status to reflect the effort, etc).
Search Engine Optimization (SEO) is critical to any successful digital marketing plan these days. The most important factor for SEO success is to keep realistic expectations of what keywords your site should be found with. Doing so will help make your SEO plan successful and keep you on speaking terms with your SEO consultant after […]