In the digital marketing industry, there is a lot of noise. A lot. Because there are so many facets to digital marketing in 2015 and so many pundits telling you how to use each channel and making predictions of future uses, it is very challenging to keep up with what is out there. Everyone takes a different angle and approach to consumer outreach and there is much to be considered each time you develop a campaign strategy. Even the most organized marketer is bound to have a head-spinning experience at some point while trying to take in and consider all that digital marketing now encompasses.
Digital Marketing Strategy and Tips
Here is a collection of the latest Digital Marketing Strategy and Tips. I am constantly adding and updating articles, so be sure to check back regularly!
Brands are Taking the Wrong Approach to Social and Here is How to Fix That
Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of brands and businesses are integrating social media into their overall marketing strategies. These platforms give brands a free and invaluable way to connect with clients (both current and potential), spread brand warmth, monitor competitors, manage customer service, gain customer insights and drive website traffic….so what’s not to love?
Yet, many brands are jumping feet first into the social media realm without truly understanding the basics; mainly, how to post content. This seems like a no-brainer to some people, yet many brands still don’t know the most basic and fundamental ‘rules’ of social media. Yes, social media is integral to your brand, but going out all guns blazing with no planning or strategy may in fact do more harm than good.
5 Reasons Why Digital Marketing Agencies Are Booming in the UK
With Britain set to become the global ‘creative services hub’ by 2025, the creative sector of the UK economy has never been stronger. Currently making an estimated £8m an hour, a combination of support from government and the industry itself has helped strengthen the sector that includes: gaming, music, television, film, advertising and marketing.
Amazing Tech Gadgets for the Office
So how do you geek out your digital agency? Of course, everyone has their own style, but here are a few suggestions that will look good in any digital marketing workspace.
Every Major Google Search Update From 2013 in One Infographic
Here is a handy infographic that runs through all of Google’s search changes in 2013 chronologically. This should get you up to speed quite nicely.
Guest Post: How to Determine if Your Business Should Have a Mobile App
Here are a few things to consider when deciding whether your business needs a mobile app or not.
Guest Post: 2014 Predictions on Digital Marketing Trends
It’s that time of year again where when clients and fellow marketers alike want to know what’s going to be big and important in digital marketing in the New Year. Although it’s difficult to know for sure without the benefit of a crystal ball, the trends of 2013 are certainly telling where the future is concerned.
What the Heck Do Social Media Marketers Do All Day? (Infographic)
Yes, the life of a social media marketer is controlled chaos.
Guest Post: Pinterest Analytics for Content Marketing
Once you find the secret to creating high quality content, your job is only half-complete. Now, you need to figure out how to publish and track the reach of your content. Is your target audience seeing your content? If so, are they sharing it? These are all vital questions that Pinterest Analytics can help you answer.
Guest Post: Disposable Thumbs: The Facebook Like Button is Gone
Now that Facebook has decided to change the Like feature by removing the thumb, many marketers are fearful that their content will no longer be Liked.