In the digital marketing industry, there is a lot of noise. A lot. Because there are so many facets to digital marketing in 2015 and so many pundits telling you how to use each channel and making predictions of future uses, it is very challenging to keep up with what is out there. Everyone takes a different angle and approach to consumer outreach and there is much to be considered each time you develop a campaign strategy. Even the most organized marketer is bound to have a head-spinning experience at some point while trying to take in and consider all that digital marketing now encompasses.
Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of brands and businesses are integrating social media into their overall marketing strategies. These platforms give brands a free and invaluable way to connect with clients (both current and potential), spread brand warmth, monitor competitors, manage customer service, gain customer insights and drive website traffic….so what’s not to love?
Yet, many brands are jumping feet first into the social media realm without truly understanding the basics; mainly, how to post content. This seems like a no-brainer to some people, yet many brands still don’t know the most basic and fundamental ‘rules’ of social media. Yes, social media is integral to your brand, but going out all guns blazing with no planning or strategy may in fact do more harm than good.
With Britain set to become the global ‘creative services hub’ by 2025, the creative sector of the UK economy has never been stronger. Currently making an estimated £8m an hour, a combination of support from government and the industry itself has helped strengthen the sector that includes: gaming, music, television, film, advertising and marketing.
Here is a handy infographic that runs through all of Google’s search changes in 2013 chronologically. This should get you up to speed quite nicely.
Here are a few things to consider when deciding whether your business needs a mobile app or not.
It’s that time of year again where when clients and fellow marketers alike want to know what’s going to be big and important in digital marketing in the New Year. Although it’s difficult to know for sure without the benefit of a crystal ball, the trends of 2013 are certainly telling where the future is concerned.
Yes, the life of a social media marketer is controlled chaos.
Once you find the secret to creating high quality content, your job is only half-complete. Now, you need to figure out how to publish and track the reach of your content. Is your target audience seeing your content? If so, are they sharing it? These are all vital questions that Pinterest Analytics can help you answer.
Now that Facebook has decided to change the Like feature by removing the thumb, many marketers are fearful that their content will no longer be Liked.
Your B2B marketing campaigns require a platform that can house your content and enable interaction with your audience that you own and control. Not one that can make wholesale changes overnight just to get a few more bucks out of advertisers and leave you scrambling to adapt.
Mobile marketing has become one of the most powerful marketing strategies available today. If implemented correctly, the return on a mobile marketing campaign can be outstanding.
We will take a quick glance at the most essential ingredients of building an ecommerce store.
The internet played a big part in creating a more seamless purchasing process, however, mobile takes that a step further.
The next time you go looking for a domain name to use for your business, be sure to check for existing trademarks. You wouldn’t want to inadvertently become guilty of trademark infringement, would you?
If you are an agency-type, you are going to want to save this social media list….
These are some of the more interesting mobile marketing stats I have come across lately.
Billions of people use smart phones and the number is on a staggering rise. This is one of the biggest reasons to outreach a bigger audience.
A gigantic listing of every active printable coupon on Facebook that we could find, updated for September 2013. You’ll find deals for consumer goods, retailers and restaurants here.
It’s very tempting to go all out with your mobile marketing, focusing on the latest technology available, creating stylish, impressive and cutting-edge marketing campaigns, but let’s not forget about SMS.