Now, expecting parents can tell the (Facebook) world all at once that they are expecting a little bundle of joy by adding “Expecting a Baby” to their timeline life events.
Here is an interesting infographic that gives us a little of the past, present and future of augmented reality.
It’s actually easier than you think, providing you are willing to invest a bit in your efforts. Without a doubt, with all the noise and competition on Facebook these days, a combination of incentivizing likes and advertising the offer are the best way to build a quick following.
Over the past year, augmented reality has penetrated the mainstream marketing world- and in a big way. From online commerce to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.
Here is a rundown of how some brands are using augmented reality in more traditional advertising campaigns..
Google, the undisputed king of search advertising, has a mobile advertising option, click-to-call, that should be a no-brainer for small-to-medium-sized businesses, but unfortunately many are unaware that this option even exists.
The marriage of television and web is becoming closer and more integrated by the day. Second screen marketing is an excellent tool for anyone, network or brand, that wants to extend the life of their production and get a bit more bang for their investment. By bringing your viewers online, you open up all kinds of new avenues on which you can market to the viewer well after the event, show, video or ad is over.
Throughout my years in the digital marketing world, I have found that the best approach to creating a successful Facebook engagement is when you combine engaging page or app content with creative, targeted advertising. Content is the most important element of your campaign, but almost equally important is identifying who your most likely audience is and marketing your page or app to them.
Over the past few months, augmented reality has penetrated the mainstream marketing world- and in a big way. From event marketing to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.
Imagine you just bought a new Jeep Wrangler and took your three best friends out for an inaugural spin in the new wheels. You stop and snap a picture of your three amigos in the Jeep. You then decide you want to show the world your new vehicle and post it to Facebook.
Naturally, you would tag your friends in the photo when you upload it, but now you can tag more.
TruTV’s ‘Operation Repo’ is celebrating 500,000 like on their Facebook Page by giving back- they are posting an episode of the TV show exclusively for their Facebook fans.
It has been said that if a commercial stays with you for a period of time, it is effective.
Well, here is one from about 25 years ago that I still think of every Easter. Whoever came up with this one is pretty genius.
This certainly isn’t a political blog, but with all of the recent fervor over local, state and federal budgets, it got me thinking about areas in governmental budgets where technology could curb spending…
One item that comes to mind quickly is the local library.
With the advent of ebooks and the multitude of devices that you can read them on, I question what exactly should be the function of a city library?
Autism Speaks is working on a campaign to promote autism awareness that integrates digital and traditional marketing pretty well.
The Light it up Blue campaign encourages people to show their blue on April 1st and 2nd. Their microsite gives all the details about what you can do to help offline (wear blue, host an event, change you lightbulbs to blue, etc) and online (place a banner on your site, blog/tweet about autism, change your Facebook avatar and/or status to reflect the effort, etc).