10 Online Advertising Statistics and Facts (2020) | By the Numbers
Here is our rundown of all the Online Advertising statistics you need to know including revenue and much more. Updated for 2019
Tag: Digital Advertising
Brands are Taking the Wrong Approach to Social and Here is How to Fix That
Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of brands and businesses are integrating social media into their overall marketing strategies. These platforms give brands a free and invaluable way to connect with clients (both current and potential), spread brand warmth, monitor competitors, manage customer service, gain customer insights and drive website traffic….so what’s not to love?
Yet, many brands are jumping feet first into the social media realm without truly understanding the basics; mainly, how to post content. This seems like a no-brainer to some people, yet many brands still don’t know the most basic and fundamental ‘rules’ of social media. Yes, social media is integral to your brand, but going out all guns blazing with no planning or strategy may in fact do more harm than good.
7 Ways to Ensure Your Mobile App is Downloaded
With apps flooding Google Play and Apple App Store, it turns challenging for apps to get visibility and downloads. You need to constantly look at several aspects to keep the app updated, appealing and worthy.
Facebook Advertising Targeting - Is It Worth It?
It used to be that organizations would launch a Facebook page, invite some friends, post a little bit, and see organic growth. That was back before Facebook went public. Their main interest was building a user base, and monetizing their user base was secondary. When the user base got into the hundreds of millions and the next logical step was an IPO, Facebook needed to show revenue. And their ad platform has been rather effective in doing so.
5 Reasons Why Digital Marketing Agencies Are Booming in the UK
With Britain set to become the global ‘creative services hub’ by 2025, the creative sector of the UK economy has never been stronger. Currently making an estimated £8m an hour, a combination of support from government and the industry itself has helped strengthen the sector that includes: gaming, music, television, film, advertising and marketing.
Guest Post: 2014 Predictions on Digital Marketing Trends
It’s that time of year again where when clients and fellow marketers alike want to know what’s going to be big and important in digital marketing in the New Year. Although it’s difficult to know for sure without the benefit of a crystal ball, the trends of 2013 are certainly telling where the future is concerned.
Google AdWords 101 (Infographic)
Here is an interesting Google AdWords infographic that illustrates a few of the important basics. This is just the tip of the iceberg, but it certainly puts a newcomer on the right track to Google advertising success.
Guest Post: Will In-Stream Ads Ruin Instagram?
Will advertising help Instagram or make users – and ultimately profits—flee?
Guest Post: Tips for Starting an Ecommerce Website from Scratch
We will take a quick glance at the most essential ingredients of building an ecommerce store.
Guest Post: Does Your SEO Company Offer You Integrated Marketing?
The rules of the business have changed drastically. Search engine result pages are displayed differently, thereby transforming the role of your SEO Company.
Guest Post: 7 Tips to Get the RIGHT Traffic to Your eCommerce Store
You have got to play the following 7 smart moves to attract business to yourself amid all your e-competitors.
Guest Post: Top 4 Digital Marketing Trends for 2013 (Infographic)
This infographic provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year.
Dear Agencies: If You Aren't Experienced in Digital Ads, Stop Telling Clients You Are
I know how hard you all fought for your advertising budgets. You deserve an agency that will help you get the most out of those precious ad dollars. With a little due diligence up front, you should be able to find the right partner.
What to Look for in Selecting a Digital Agency
Since everyone and their brother calls themselves digital, it is important that you do your homework when evaluating marketing agencies. Here are a few simple suggestions I have that may help you separate the true digital agencies from the impostors…
What is Digital Marketing? (Infographic)
The reality is that digital marketing encompasses a bunch of “stuff.” Where the field once dealt primarily with marketing that shows up on a computer monitor (websites, some SEO and email), we now need to worry about a bunch of different screens to send our message to…
Your Brand’s Social Advertisers & Managers Need to Become BFFs Quickly
If your brand or agency still has your social advertisers and managers siloed, it may be time to think about knocking that wall down. Their (and your) social media advertising success relies on very strong inter-team lines of communication and participation.
How To: Optimize Your Google Quality Score (Infographic)
So how do you ensure your ad group’s quality score is high? Here is a handy infographic that breaks down what goes into a Google quality score and how you can optimize it.
Why You Should Be Advertising on Facebook (Infographic)
Facebook recently dipped their toes in the infographic world to make a case for advertising on their platform.
The Advanced Guide to Building a Bigger, More Engaged Facebook Community
Our creative suggestions combine page posting tricks with a variety of advanced advertising techniques to help you achieve greater reach and a higher level of post participation.
Why the Look and Feel of Your Facebook Page Matters Now More Than Ever
As you set out to build your Facebook page through advertising, it is critical that you conduct a thorough review of your page first and make sure you have addressed all of the areas highlighted in this post. Doing this first, should really make a positive impact on your click to like conversion rate and give you the biggest bang for your Facebook advertising buck.
How To: Use Facebook Advertising to Easily Increase Page Post Engagement
Facebook has understandably put a focus on increasing advertising revenue since they went public. They have added a number of new ad types and features. Because of this, we now have a full arsenal of ad units that we can use together, with each playing a significant role in increasing user engagement with your posts.