Tag: Digital Advertising

DMR is a top destination for digital advertising stats and strategy.

Brands are Taking the Wrong Approach to Social and Here is How to Fix That

Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of brands and businesses are integrating social media into their overall marketing strategies. These platforms give brands a free and invaluable way to connect with clients (both current and potential), spread brand warmth, monitor competitors, manage customer service, gain customer insights and drive website traffic….so what’s not to love?
Yet, many brands are jumping feet first into the social media realm without truly understanding the basics; mainly, how to post content. This seems like a no-brainer to some people, yet many brands still don’t know the most basic and fundamental ‘rules’ of social media. Yes, social media is integral to your brand, but going out all guns blazing with no planning or strategy may in fact do more harm than good.

Facebook Advertising Targeting – Is It Worth It?

It used to be that organizations would launch a Facebook page, invite some friends, post a little bit, and see organic growth. That was back before Facebook went public. Their main interest was building a user base, and monetizing their user base was secondary. When the user base got into the hundreds of millions and the next logical step was an IPO, Facebook needed to show revenue. And their ad platform has been rather effective in doing so.

5 Reasons Why Digital Marketing Agencies Are Booming in the UK

With Britain set to become the global ‘creative services hub’ by 2025, the creative sector of the UK economy has never been stronger. Currently making an estimated £8m an hour, a combination of support from government and the industry itself has helped strengthen the sector that includes: gaming, music, television, film, advertising and marketing.

Guest Post: 2014 Predictions on Digital Marketing Trends

It’s that time of year again where when clients and fellow marketers alike want to know what’s going to be big and important in digital marketing in the New Year. Although it’s difficult to know for sure without the benefit of a crystal ball, the trends of 2013 are certainly telling where the future is concerned.

What to Look for in Selecting a Digital Agency

Since everyone and their brother calls themselves digital, it is important that you do your homework when evaluating marketing agencies. Here are a few simple suggestions I have that may help you separate the true digital agencies from the impostors…

Why the Look and Feel of Your Facebook Page Matters Now More Than Ever

As you set out to build your Facebook page through advertising, it is critical that you conduct a thorough review of your page first and make sure you have addressed all of the areas highlighted in this post. Doing this first, should really make a positive impact on your click to like conversion rate and give you the biggest bang for your Facebook advertising buck.

How To: Use Facebook Advertising to Easily Increase Page Post Engagement

Facebook has understandably put a focus on increasing advertising revenue since they went public. They have added a number of new ad types and features. Because of this, we now have a full arsenal of ad units that we can use together, with each playing a significant role in increasing user engagement with your posts.

Augmented Reality: Bringing 3D Virtual Reality to Real World Marketing Campaigns

Over the past year, augmented reality has penetrated the mainstream marketing world- and in a big way. From online commerce to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.

Here is a rundown of how some brands are using augmented reality in more traditional advertising campaigns..

What is Second Screen Marketing and Why Should Brands Care About It?

The marriage of television and web is becoming closer and more integrated by the day. Second screen marketing is an excellent tool for anyone, network or brand, that wants to extend the life of their production and get a bit more bang for their investment. By bringing your viewers online, you open up all kinds of new avenues on which you can market to the viewer well after the event, show, video or ad is over.