Here are the more interesting Digital Advertising statistics I was able to dig up recently. As always, I will be adding more and updating these periodically as I find new stuff. Be sure to check back … [Read more...]
Brands are Taking the Wrong Approach to Social and Here is How to Fix That
Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of … [Read more...]
7 Ways to Ensure Your Mobile App is Downloaded
With apps flooding Google Play and Apple App Store, it turns challenging for apps to get visibility and downloads. You need to constantly look at several aspects to keep the app updated, appealing and … [Read more...]
Facebook Advertising Targeting – Is It Worth It?
It used to be that organizations would launch a Facebook page, invite some friends, post a little bit, and see organic growth. That was back before Facebook went public. Their main interest was … [Read more...]
5 Reasons Why Digital Marketing Agencies Are Booming in the UK
Why Britain Is Booming With Britain set to become the global ‘creative services hub’ by 2025, the creative sector of the UK economy has never been stronger. Currently making an estimated £8m an … [Read more...]
Guest Post: 2014 Predictions on Digital Marketing Trends
It’s that time of year again where when clients and fellow marketers alike want to know what’s going to be big and important in digital marketing in the New Year. Although it’s difficult to know for … [Read more...]
Google AdWords 101 (Infographic)
To say that Google AdWords is confusing to beginners would be to understate the situation quite a bit. Let's face it, Google advertising may be one of the tougher areas of digital marketing for … [Read more...]
Guest Post: Will In-Stream Ads Ruin Instagram?
Instagram users have already begun to see promoted photos since the social media site announced its incorporation of ads a few weeks ago. Facebook bought Instagram in 2012 and made this decision to … [Read more...]
Guest Post: Tips for Starting an Ecommerce Website from Scratch
Most businesses and business processes are getting automated and are shifting online. More importantly, a large number of people around the world are buying goods and paying for services online. While … [Read more...]
Guest Post: Does Your SEO Company Offer You Integrated Marketing?
The recent changes in the SEO industry are incredible. Traditionally, it is was possible to achieve good search engine results with a strong technical foundation, a clean and “crawlable” information … [Read more...]
Guest Post: 7 Tips to Get the RIGHT Traffic to Your eCommerce Store
A competitive battlefield of online stores exists. There are many other businesses selling a type of product similar to yours. So, how will you sway the overwhelmed customers to your online store? … [Read more...]
Guest Post: Top 4 Digital Marketing Trends for 2013 (Infographic)
This infographic provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year. It traces the impact of the digital revolution on consumer … [Read more...]
Dear Agencies: If You Aren’t Experienced in Digital Ads, Stop Telling Clients You Are
Let's face it, there are way too many agencies running around trying to convince clients that they offer digital services that they in fact have very little experience performing. It is somewhat … [Read more...]
What to Look for in Selecting a Digital Agency
5-10 years ago, the trendy way to refer to yourself as a marketing agency was "full service." The term "full service" often made an agency look larger than they were. Often, more than half of the … [Read more...]
What is Digital Marketing? (Infographic)
When I tell people I am a digital strategist and I blog about digital marketing, I often get a bunch of blank stares. People just don't have any idea what digital marketing is. Some of my friends … [Read more...]
Your Brand’s Social Advertisers & Managers Need to Become BFFs Quickly
There was once a time when digital advertisers worked with a certain level of autonomy from other agency and brand digital teams. It was fairly easy to silo your digital teams by discipline. Social … [Read more...]
How To: Optimize Your Google Quality Score (Infographic)
So you are running Google AdWords ads and you just aren't getting the results you thought you would. Maybe your cost per click is higher than expected; Maybe your ad isn't showing up in a desirable … [Read more...]
Why You Should Be Advertising on Facebook (Infographic)
Facebook recently dipped their toes in the infographic world to make a case for advertising on their platform. There are a bunch of stats here; Some of which we knew (like how many people are using … [Read more...]
The Advanced Guide to Building a Bigger, More Engaged Facebook Community
This post was originally published on wedu.com. To read the entire article (and other awesome experiential and digital marketing posts), please visit their blog by clicking on “read more.” Over the … [Read more...]
Why the Look and Feel of Your Facebook Page Matters Now More Than Ever
You may have heard that the majority of Facebook users no longer go to the actual pages of the brands they like. In fact, ExactTarget has reported that 51% of Facebook fans say that they rarely or … [Read more...]
How To: Use Facebook Advertising to Easily Increase Page Post Engagement
In my last post, I blogged about EdgeRank, Facebook’s algorithm that dictates what posts are shown in a user’s news feed and how you can use what is known about the equation to optimize your posts. … [Read more...]
How to Use Facebook to Announce You are Expecting a Baby
It kind of flew under the radar, but Facebook recently added a timeline option that may be of use to a few of you. Now, expecting parents can tell the (Facebook) world all at once that they … [Read more...]
What is Augmented Reality? (Infographic)
Note: This post originally appeared on my other site arramblings.com. Please visit it for more of the latest Augmented Reality apps, news and tips. Here is an interesting infographic that gives us … [Read more...]
How to Build an Engaged Facebook Fan Base
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome experiential and digital marketing posts), please visit their blog by clicking on "read … [Read more...]
Augmented Reality: Bringing 3D Virtual Reality to Real World Marketing Campaigns
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome digital marketing posts), please visit their blog by clicking on "read more." Augmented … [Read more...]
Google Click-to-Call Mobile Advertising: The Modern-day Yellow Pages Advertising
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome digital marketing posts), please visit their blog by clicking on’ read more.’ In previous … [Read more...]
What is Second Screen Marketing and Why Should Brands Care About It?
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome digital marketing posts), please visit their blog by clicking on’ read more.’ This year’s … [Read more...]
Want a Successful Facebook Page or App? Advertise It!
This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome digital marketing posts), please visit their blog by clicking on' read more.' Let’s start … [Read more...]
Major Brands Embracing Augmented Reality in a Big Way
Augmented reality (AR) has been around for some time but marketers have been relatively slow to find a way to work its technology into marketing campaigns in a way that makes sense. Over the past … [Read more...]
Facebook Tip: Now You Can Tag Pages in Photos
Imagine you just bought a new Jeep Wrangler and took your three best friends out for an inaugural spin in the new wheels. You stop and snap a picture of your three amigos in the Jeep. You then decide … [Read more...]
TV Show Offers Facebook Fan-Only Full Episode
TruTV's 'Operation Repo' is celebrating 500,000 like on their Facebook Page by giving back- they are posting an episode of the TV show exclusively for their Facebook fans. AdAge tells us about this … [Read more...]
Thank You Easter Bunny!
It has been said that if a commercial stays with you for a period of time, it is pretty effective. Well, here is one from about 25 years ago that I still think of every Easter. Whomever came … [Read more...]
Are Brick and Mortar City Libraries Still Necessary?
This certainly isn't a political blog, but with all of the recent fervor over local, state and federal budget shortfalls, it got me thinking about areas in governmental budgets where technology could … [Read more...]
How You Can Raise Autism Awareness On (and Off) line
Autism Speaks is working on a campaign to promote autism awareness that integrates digital and traditional marketing pretty well. The Light it up Blue campaign encourages people to show their blue … [Read more...]