In a world that runs online and is fueled by online reviews, conversations and comments, it’s inevitable that some negativity is bound to find its way to your brand. You can’t control the opinions of the world and one hotel is learning this the hard way. The Story Recently, a hotel in New York decided […]
Here is a handy little infographic that my team has collaborated on that lays out three areas of digital marketing that benefit from digital PR integration: SEO, Content Generation and Social Media.
Companies of all sizes and in just about every industry are desperate to figure out social media and find ways that they can stand out from the ever-growing glut of social brands competing for the same news feeds and followers. Building a close relationship between your public relations and social media teams may be that advantage your company needs.
My past life was in PR. In my world, the conventional wisdom was always that all bad news should be released at 4pm on a Friday afternoon. You do this to ensure it appears in the Saturday news when no one is paying attention. You never sent anything of value out over the weekend with […]
With the recent Pricechopper Twitter backlash incident, I figured it would be a good time to go over an important rule for responding to a negative Tweet about your company or product – think before you tweet! The last thing you want to do is escalate a bad customer experience by reacting negatively to a […]