Tag: Content Marketing Posts

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What Every Marketer Needs to Know About Content Marketing

Small/mid-sized businesses are in a tough situation with regard to content marketing. They stand to benefit from it greatly in the form of brand awareness, positioning and lead generation, but professional marketing advice comes with a pretty significant price tag. This is why I have begun creating the DMR Content Marketing Toolkit series of eBooks.

This series of eBooks is perfect for small/mid-sized businesses and pretty much anyone looking to learn the ins and outs of content marketing. Each helpful guide will tackle a different aspect of content marketing starting with establishing the right web platform for content distribution and working through content development, distribution and measurement. For a small fraction of what you would pay an agency for, you get solid guidance for doing content marketing the right way and generating critical inbound sales leads.

increase website speed increase page views

How To: Increase Your Website Speed and Increase Page Views

With the recent mobile explosion, the need for a fast-loading website has never been greater. Your average website visitor is only going to wait so long for a page to load before they give up and move on to another site. In fact, according to Kissmetrics, nearly half of web users expect a website to load in 2 seconds or less[1]. This behavior is magnified when talking about mobile visitors. Your average person searching for something on their phone generally has less time to do it in and less patience.

Need more evidence that page speed matters? There have been rumors that Google has been testing a slow website tag in search results. This may or may not come to fruition as Google is constantly testing new search features almost daily and only a few of them stick, but it still illustrates that the issue is critical enough for Google to be concerned about page speed as a user experience issue for their searchers.

These days, page speed is almost as much of a moving target and inexact science as SEO is. You just can’t strip down your site of all images and functionality to make it lightening quick. There are features you need on your content marketing site to be successful and images are a must for any content site these days. What is important is to be able to measure the load speed of your site’s pages (note: load time can vary greatly form page to page on the same site, depending on what kind of content the page contains), identify which elements of your site are the time sucks and figure out if you really need them and if you do, how to optimize them.

Evaluating the Current Trends of Social Media Marketing in 2014

Unless you have been living under a rock for the past half a decade, you probably already understand how important social media marketing is to your business – it can play a vital role in both generating new leads and building a relationship with your current prospects and customers.

Still, in order to be able to maintain a strong social media presence, you have to stay in touch with the current trends that are developing in the social media world, and in the online world everything does change very quickly.

So for those who want to stay on top of their game and are looking for something new to build their social media campaigns around, here are some of the main trends that are currently seen in the world of social media:

5 Tips for Creating the Best About Us Page

In today’s multi-device, micro-content frenzy, there aren’t many opportunities for your audience to become thoroughly acquainted with your brand; an opportunity to really explain where you came from, and what you’re about, so when one comes along you take it with both hands.

Your About Us page is this opportunity. Maybe it’s a personal habit but whenever I come across a new website, a new potential provider for whichever service or product I’m after, I gravitate towards the About Us page. Nothing irritates me more than a site without one. It’s like finally securing a meeting with a potential client but failing to introduce yourself upon their arrival. Not only does it clarify precisely what your business offers, but for many visitors their first impression of your brand will be formed upon reading this page. Make yours count following these five points.

Building Bridges: Why Cross-Platform Optimization is Essential for Brand Success

Understanding how consumers interact with their chosen brands across the many platforms available to them today is fundamental to effective marketing and customer service. Cross-platform optimization essentially refers to harnessing this behavioural information to provide a unified brand experience over all digital channels, whether that’s web, mobile or social media.

In recent years, consumer technology has undergone some drastic advances. Whilst an initial technical revolution took place around the emergence of the internet itself, a second has been triggered by the recent progression in mobile technology. Christopher North, managing director of Amazon UK, commented, “I have never seen anything happen as fast as mobile.”

And as the devices we use change all the time to become more varied and sophisticated, so too does the way that we choose to interact with them.

How To: Generate Sales Leads on LinkedIn

In these days of globalization and the daily evolution of technology, small businesses have never had a better opportunity to compete against larger firms in their industry that they previously had no shot against. Digital marketing has played a significant role in leveling the playing field for small business and no tool more so than LinkedIn. Smart and creative usage of LinkedIn has been a key component of a number of aggressive growth plans over the past few years and it costs relatively little to do so.

How and When to Use LinkedIn Long-Form Posts in Content Marketing Campaigns

Earlier this year, LinkedIn announced they’d be opening up their publishing platform feature to their 300 million+ users. Essentially, this feature allows you to write a blog post directly on LinkedIn and reach a larger audience than your typical posts would. These long-form posts are seen by your connections like normal posts, and are also suggested to other targeted professionals on LinkedIn based on an algorithmic formula.

3 Reasons Self-Hosted Video Is Better Than YouTube

Self-hosting your videos rather than using a third party (YouTube, Vimeo, Dailymotion) brings many benefits that can help any small business, SME, blog or e-commerce website make a return from their investment in video. Here we have listed the main three reasons businesses and blogs are turning to self hosted video….

What Should Be the Center of All Activity For a Successful B2B Marketing Campaign?

Your B2B marketing campaigns require a platform that can house your content and enable interaction with your audience that you own and control. Not one that can make wholesale changes overnight just to get a few more bucks out of advertisers and leave you scrambling to adapt.

Guest Post: What to Look For in Selecting the Right SEO Company

The power of the digital revolution just cannot be undermined. The success of both search based engines and social networking sites is synonymous with the power of being able to get instant information. But with digital data being generated at a rapid pace, are you truly able to influence your digital audience in the way you desire? Are you able to keep up with the many emerging trends in online marketing? Rework your digital strategy and gear up to hire an SEO company that can make a difference.