Creating the perfect website CAN be a do-it-yourself job....if know where to find the right resources... When done right, your business has a powerful content marketing tool in your website. In … [Read more...]
40 Ways to Increase Web Traffic According to the Experts
By now, just about every marketer has figured out that one of the most effective ways to leverage the power of digital is to create high-quality content that will generate inbound leads. So, once you … [Read more...]
How To: Drive Traffic to Your Website (Infographic)
With almost a billion websites in existence and endless more popping up everyday, trying to get a little traffic heading in your direction can be a pretty big challenge. Trust me, I know. It is a … [Read more...]
What Every Marketer Needs to Know About Content Marketing
Small/mid-sized businesses are in a tough situation with regard to content marketing. They stand to benefit from it greatly in the form of brand awareness, positioning and lead generation, but … [Read more...]
How To: Increase Your Website Speed and Increase Page Views
Note: The following is a free preview of my latest eBook: Building the Perfect Website for Content Marketing which is the first installment of my Content Marketing Toolkit Series of Books. In this … [Read more...]
The Top 5 Benefits to Employee Content Sharing (Infographic)
With content marketing all the rage and social media noise at an alarming rate, businesses, especially small businesses, need to utilize any and all content sharing possibilities available to them. … [Read more...]
The Ultimate Digital Marketing Cheat Sheet for 2015 Predictions and Trends (INFOGRAPHIC)
In the digital marketing industry, there is a lot of noise. A lot. Because there are so many facets to digital marketing in 2015 and so many pundits telling you how to use each channel and making … [Read more...]
Evaluating the Current Trends of Social Media Marketing in 2014
Unless you have been living under a rock for the past half a decade, you probably already understand how important social media marketing is to your business – it can play a vital role in both … [Read more...]
5 Tips for Creating the Best About Us Page
In today’s multi-device, micro-content frenzy, there aren’t many opportunities for your audience to become thoroughly acquainted with your brand; an opportunity to really explain where you came from, … [Read more...]
Reddit 101: What is It and How Do You Use It???
With 114 million monthly visitors, Reddit is a digital platform that few in the marketing world can ignore. There is a little something for everyone at Reddit, and if you have content to market (good … [Read more...]
Building Bridges: Why Cross-Platform Optimization is Essential for Brand Success
Understanding how consumers interact with their chosen brands across the many platforms available to them today is fundamental to effective marketing and customer service. Cross-platform optimization … [Read more...]
Here is How You Write a Killer Blog Post
Whether you are new to blogging or a seasoned scribe, you no doubt on an endless quest to identify ways to improve your posts and attract more readers. I certainly am always searching and in my … [Read more...]
How To: Generate Sales Leads on LinkedIn
Let's face it; for most of us, selling isn't easy and it certainly isn't fun. If your business is like most, there will come a time when existing relationships and referrals will only get you so … [Read more...]
How To: Repurpose Content for Link Building in 2014
In very lucid terms, repurposing content simply involves taking previously created content and transforming it – or at least a part of it – into completely fresh content; squeezing the tea bag would … [Read more...]
How and When to Use LinkedIn Long-Form Posts in Content Marketing Campaigns
Earlier this year, LinkedIn announced they'd be opening up their publishing platform feature to their 300 million+ users. Essentially, this feature allows you to write a blog post directly on LinkedIn … [Read more...]
7 Tips for Producing Highly Effective Corporate Videos
Corporate videos can be turned into productive marketing tools. The task at hand is by no means an easy one. You will have to consider several factors before you can turn your video into an aggressive … [Read more...]
5 Good Reasons Why You Need to Back Your Website Up (Infographic)
Backing up your website regularly should be a no-brainer, but for many publishers, it is often put off in favor of more content generation or adding site functionality. It is very similar to backing … [Read more...]
Online Immortality: 5 Ways to Creating Evergreen Content
Online content, whatever type of media it may be in, should be born out of effort. It must strive to provide thought-provoking question and answers or show solutions, all from deep-seated industry … [Read more...]
Social Media, Multimedia and the Understanding of Content
During my time in the realm of social media – I first joined Facebook back in May of ’09 – I’ve slowly but surely understood what it meant to be engaged. Something kept me on Facebook for close to … [Read more...]
Five Reasons You Should Write Less and Promote More
How many blog posts should you write a week to be a successful content marketer? One? Five? More? It is, in fact, a trick question. Unless you have an already established audience through a mailing … [Read more...]
3 Reasons Self-Hosted Video Is Better Than YouTube
Most of the videos on the internet are hosted on the world’s second largest search engine, YouTube. The platform has many advantages including a great community and making the process of uploading … [Read more...]
Guest Post: 9 Tips for Content Marketing Success in 2014
The premise that everyone already engages in content marketing (93% of marketers claim to use content marketing) and that there is more and more content out there (2 million blog posts a day) is the … [Read more...]
Every Major Google Search Update From 2013 in One Infographic
These days in digital marketing, the world still revolves around search. Yes, you can see nice shortish term bumps and spurts in web traffic from various social networks and email, advertising and … [Read more...]
An Infographic that Explains Infographics Using LEGO!
Infographics tend to be a pretty straightforward concept: data, creativity and imagery. That said, as with most things us digital marketers consider simple, there are always those out there that … [Read more...]
How To: Speed Up Your WordPress Site (Infographic)
When it comes to generating web traffic, speed matters. For every additional second it takes for your page to load, exponentially more of your visitors bounce. Digital marketers love blogging … [Read more...]
What the Heck Do Social Media Marketers Do All Day? (Infographic)
Digital marketers have a lot of "stuff" that they need to do everyday. We consume and generate content in just about every place imaginable and on every device imaginable. Apps and online services are … [Read more...]
1,000,000!!!
I am excited to announce that DMR just crossed 1 million pageviews for 2013...and no, I didn't hit refresh 999,999 times. While some marketing sites see over a million pageviews a month, I am very … [Read more...]
What Should Be the Center of All Activity For a Successful B2B Marketing Campaign?
If you guessed social media, think again... With social networks like Twitter, Facebook and others adding and removing features at the drop of a dime, the need for B2B marketers to own your content … [Read more...]
Guest Post: What to Look For in Selecting the Right SEO Company
The power of the digital revolution just cannot be undermined. The success of both search based engines and social networking sites is synonymous with the power of being able to get instant … [Read more...]
Guest Post: Does Your SEO Company Offer You Integrated Marketing?
The recent changes in the SEO industry are incredible. Traditionally, it is was possible to achieve good search engine results with a strong technical foundation, a clean and “crawlable” information … [Read more...]
How To: Embed a Facebook Post in a Blog Post
Update 8/21/13: Facebook announced on their developer blog earlier today that the post embed option is now open to everyone. If you had been having trouble finding the option on your posts, you should … [Read more...]
The State of B2B Content Marketing (Infographic)
Being in the business of marketing a risk funding and employee benefits consulting firm (my real job), business to business (B2B) content marketing is something that is near and dear to my … [Read more...]
Guest Post: 25 Ways a Video Producer Brings Value to Your Web Video Production?
Corporate and business promotions call for the need of 21st century- video content. With the onset of this competitive decade, there is a constrain on marketing budgets and it is the era of economic … [Read more...]
Everything You Need To Know About Content Marketing (Infographic)
It is safe to say that content marketing is fast becoming a large component, if not the main focus, of just about every successful marketing plan. For businesses of all sizes and just about every … [Read more...]
LinkedIn Adds Infographic Support to Slideshare
Content marketing got a little bit of a boost today when LinkedIn announced that Slideshare will now support infographics. Now, in addition to flickr, Visual.ly and a number of other smaller networks, … [Read more...]
Guest Post: How to Build a Community for Your Blog
Increase your reader participation According to study done by one Jakob Nielsen on internet usability, a majority of online users are ‘lurkers’; the ones who stay at the background reading your … [Read more...]
Guest Post: 7 Tips to Get the RIGHT Traffic to Your eCommerce Store
A competitive battlefield of online stores exists. There are many other businesses selling a type of product similar to yours. So, how will you sway the overwhelmed customers to your online store? … [Read more...]
Everything You Need to Know About Content Marketing (Infographic)
It is no secret that content marketing works and is quickly becoming a key component in just about any sales & marketing plan. It doesn't matter if your business is B2B or B2C, content generation … [Read more...]
How To: Add a Follow on Feedly Button to Your Blog (and Why You Should)
OK kids, the day we have all been dreading for month is almost upon us. Next Monday, July 1st is the day that Google Reader is no longer. There are a number of potential Google Reader replacements … [Read more...]
LEGO Gets Luke Skywalker and Darth Vader Together for Father’s Day
In the latest short video featuring their Star Wars products, LEGO has gotten one of history's most dysfunctional father/son duos to bury the hatchet and celebrate Father's Day together. Watch as … [Read more...]
Guest Post: Top 4 Digital Marketing Trends for 2013 (Infographic)
This infographic provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year. It traces the impact of the digital revolution on consumer … [Read more...]
A Key (Overlooked) Component to Content Marketing Success: Quick Decision Making
The effectiveness of content marketing is no longer a secret. What the digital marketing world has been doing and talking about for years has finally caught on universally and is an accepted part of … [Read more...]
What to Look for in Selecting a Digital Agency
5-10 years ago, the trendy way to refer to yourself as a marketing agency was "full service." The term "full service" often made an agency look larger than they were. Often, more than half of the … [Read more...]
How To: Use Google+ for Content Marketing
Even though it has been with us for almost two years, Google+ is still an enigma to many businesses and some marketers. Because Google+ is so heavily interwoven in everything Google does these days, … [Read more...]
RIP Snip.it: Content Curation Network Purchased by Yahoo
Over the past year, I haven't exactly hidden my fondness for Snip.it. The content curation social site was a great place to meet and share with like-minded curators. In case you are not familiar with … [Read more...]
Another Infographic About Infographics
Countless marketing experts have predicted 2013 to be the "Year of Content Marketing." Personally, I think this is ridiculous since any good digital marketer has been focusing on digital content … [Read more...]
30 Ways to Promote Your Blog Content (Infographic)
There is nothing more frustrating than writing a killer post or spending a bunch of time and resources on an infographic and not being able to gain any traction with it. You put your heart and soul … [Read more...]
What is Digital Marketing? (Infographic)
When I tell people I am a digital strategist and I blog about digital marketing, I often get a bunch of blank stares. People just don't have any idea what digital marketing is. Some of my friends … [Read more...]
How To: Generate Organic Backlinks (Infographic)
Let's face it, a large part of what we do everyday as digital marketers is aimed at improving web SEO and generating more site traffic- either for our clients or ourselves. As we all know, having a … [Read more...]
New eBook: The Complete Guide to Marketing Your Business on Pinterest
Pinterest has more than doubled its user base since the beginning of 2012 which should come as no surprise to anyone in the digital marketing world. We all know that sharing visual content is hot … [Read more...]
3 Important Benefits of Digital Public Relations (Infographic)
More often than not, I get a strange look from people when I tell them that my agency's public relations (PR) division is part of our digital marketing team. To anyone that views PR in strictly … [Read more...]
How To: Embed an Instagram Photo in a WordPress Blog Post
WordPress recently added a feature that is sure to be a useful one to anyone looking to show off their photography skills on their blog. You can now embed an Instagram photo on your blog and it is … [Read more...]
3 Important Benefits of Digital Public Relations. Benefit 2: Content Generation
In my last post, I highlighted the SEO benefits of bringing your public relations (PR) efforts online and part of your digital marketing plan. In this, the second installment of a three-part series, … [Read more...]
How To: Use LinkedIn Groups to Build Authority and Drive Web Traffic
Everyone wants to be an industry thought leader. Being recognized as an authority in your field gives you a dramatic advantage over your competitors, resulting in more inbound leads and faster company … [Read more...]
4 Steps to Easily Increase the Reach of Your Facebook Page Posts
With all the noise on Facebook these days, it is becoming more and more difficult to be seen and noticed. Even if a Facebook user likes your business page, there is a strong possibility they will not … [Read more...]
9 Steps to Making Pinterest a Top Referrer of Traffic to Your Website
Note: This post originally appeared on my other site pinterestinsider.com. Please visit the Insider for more of the latest Pinterest news and tips. No doubt about it, Pinterest is hot in 2012 and … [Read more...]
How to Write the “Perfect” Marketing Blog Post (INFOGRAPHIC)
I recently found this helpful infographic from Social Triggers that dissects the "Perfect" blog post. There is a bunch of good stuff in here that gives you insights into the psychology of content … [Read more...]
An Infographic About Infographics
Here is a useful infographic for all you digital marketers that want to learn how to create awesomely sharable visual content. Thought I'd pass it on.... Browse more infographics. Infographic … [Read more...]
14 Tools You Should Be Using to Generate Blog Traffic
The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also … [Read more...]