So how do you optimize your site to ensure you achieve the best possible search ranking possible? Of course, a majority of your success will come from having quality content, but there are a number of other page features that you need to pay attention to as well. Following the tips in this post should get you some pretty solid results.
Blogging Tips and Strategy
Here is a collection of our latest Blogging Tips and Strategy articles. I am constantly adding and updating articles, so be sure to check back regularly!
This is definitely worth perusing and is probably something you’ll want to bookmark and reference again in the future for blogging best practice reminders.
Earlier this year, LinkedIn announced they’d be opening up their publishing platform feature to their 300 million+ users. Essentially, this feature allows you to write a blog post directly on LinkedIn and reach a larger audience than your typical posts would. These long-form posts are seen by your connections like normal posts, and are also suggested to other targeted professionals on LinkedIn based on an algorithmic formula.
Backing up your website regularly should be a no-brainer, but for many publishers, it is often put off in favor of more content generation or adding site functionality. It is very similar to backing up your computer files; we all know we need to do it, we just don’t put a high priority on it and often don’t until something catastrophic happens.
Online content, whatever type of media it may be in, should be born out of effort. It must strive to provide thought-provoking question and answers or show solutions, all from deep-seated industry issues and down to mundane situations. Since the Internet is full of different kinds of content – articles, images, infographics, and videos…
The 90’s was an interesting era, to say the least. While technology was not exactly as intuitive as we know it now, there were innovations made that were developed upon. Video games, television, and aspects of that nature were made better during this time and they would only be made better. However, what if I were to tell you that Tumblr was taking a step into the 90’s once again? However, this step entails neither gaming nor TV.
If you’re struggling to lure in readers, try making some tweaks to your blog headlines. These tips will assist you in crafting charismatic titles that are sure to boost traffic on your site.
Instead of crafting another article, you need to get out there and get your content in front of the eyes of people who matter. Still not convinced? Here are five reasons to spend more time on promotion and outreach.
Self-hosting your videos rather than using a third party (YouTube, Vimeo, Dailymotion) brings many benefits that can help any small business, SME, blog or e-commerce website make a return from their investment in video. Here we have listed the main three reasons businesses and blogs are turning to self hosted video….
The premise that everyone already engages in content marketing and that there is more and more content out there (2 million blog posts a day) is the most determining factor in 2014. So what can you do to stand out?
Here is a handy infographic that runs through all of Google’s search changes in 2013 chronologically. This should get you up to speed quite nicely.
Digital marketers love blogging platforms like WordPress because of their simplicity and easy-to-add functionality. Of course, many of us, at times, fall into the trap of focusing more on functionality and aesthetics and less on the basics like pagespeed.
I am excited to announce that DMR just crossed 1 million pageviews in 2013…and no, I didn’t hit refresh 999,999 times.
Your B2B marketing campaigns require a platform that can house your content and enable interaction with your audience that you own and control. Not one that can make wholesale changes overnight just to get a few more bucks out of advertisers and leave you scrambling to adapt.
Today, Facebook announced the launch of embedded posts. This new feature allows bloggers to add a public post directly to their site and includes some Facebook engagement functionality such as liking and sharing.
Here is an interesting infographic I recently stumbled on that gives us a pretty good snapshot of where B2B content marketing stands in terms of marketer opinions, spending and tactics.
Just getting started with content marketing and looking for a quick primer? Here is a great infographic that explores what content marketing is, what it does and debunks a few myths about it. I hope you find it helpful as you set out on your quest to create and distribute great content.
A few helpful tips on building a blogging community from an industry pro.
Here is an interesting infographic that looks at the state of content marketing, why it is important and what to think about in setting up a content marketing plan.
OK kids, the day we have all been dreading for month is almost upon us. Next Monday, July 1st is the day that Google Reader is no longer. There are a number of potential Google Reader replacements that will be coming out over the next few weeks. AOL, Digg and even Facebook (maybe) are all […]
You may have missed the announcement, but if you had a MySpace account, the odds are good that your old content has been deleted.
All to often, great content is produced for a business, internally or externally, and never gets posted- not because of the content quality, but because the business’ decision makers were too busy to look it over and by the time they did, it was no longer relevant.
Since everyone and their brother calls themselves digital, it is important that you do your homework when evaluating marketing agencies. Here are a few simple suggestions I have that may help you separate the true digital agencies from the impostors…
Even though it has been with us for almost two years, Google+ is still an enigma to many businesses and some marketers. Because Google+ is so heavily interwoven in everything Google does these days, people know that they need to be present and active on the network. They just don’t know how to get started.
Snip.it is now gone. They were purchased today by Yahoo. I was shocked about an hour ago, when I tried to snip my latest post about The Top 50 Most Overused Words in PR and got this pop-up:
There are a bunch of ways to promote blog content. Here is an awesome infographic from that lays out 30 solid ways to promote blog posts.
Here is a helpful infographic from Work that lists the top 5 ways to generate backlinks to your site organically.
WordPress recently added a feature that is sure to be a useful one to anyone looking to show off their photography skills on their blog. You can now embed an Instagram photo on your blog and it is really easy to do.
First and foremost, when it comes to blogging, you can never have too much quality content. The blogs with the highest subscription rates generally all post regular and often. A lapse in posting for a prolonged period can lead to a drop off in visitors, which will take a while to get back. That being said, it can be really tough sometimes to generate regular content, especially if your company doesn’t have a dedicated blogger. This is where digital public relations comes in.
There is a big misconception out there that Pinterest is only useful to ecommerce sites. This couldn’t be further from the truth. Like any other widely-used social network, just about anyone can find success with Pinterest if used creatively.
I recently found this helpful infographic from Social Triggers that dissects the “Perfect” blog post. There is a bunch of good stuff in here that gives you insights into the psychology of blogging.
Most alarming here to me is the drop-off in corporate blogging. only 23% of the Fortune 500 companies maintain a blog. In this age of content sharing, blogging is a critical online activity for all B2B companies and most B2C.
The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand.
Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it?
Google launched the “share” button today, which is exactly what it sounds like- a way to share a page or post directly with your Google+ circles.
In case you wanted to spruce up your blog posts with a song, album or artist, Wordpress announced recently that you can now embed Spotify and Rdio music.
A few months ago, Facebook enabled subscriptions for personal profiles. Subscribers only see what you make ‘public’ on your Facebook profile. Much like the anyone you put on your restricted list, subscribers never see any posts or wall items that you send only to friends.
The point of subscriptions is to keep popular individuals from having to create a brand page for themselves. So far, Journalists and Celebrities have really taken to the new subscription model.
This week, Facebook released the ‘subscribe’ button for websites. This button works like many of its social button predecessors, and allows you to subscribe to an individual’s public feed without having to leave the person’s site.
Autism Speaks is working on a campaign to promote autism awareness that integrates digital and traditional marketing pretty well.
The Light it up Blue campaign encourages people to show their blue on April 1st and 2nd. Their microsite gives all the details about what you can do to help offline (wear blue, host an event, change you lightbulbs to blue, etc) and online (place a banner on your site, blog/tweet about autism, change your Facebook avatar and/or status to reflect the effort, etc).
Social media is, and should be, social. No doubt about it. If you are a broadcaster and fail to listen and engage, you will have a lonely social media existence. That being said, when posting to your various social accounts you should always question what you are posting being mindful of who could be viewing […]
Now, with Google’s almost daily product expansion, the emergence of digital PR and a number of new deals between the various search engines and social media platforms, optimizing everything that you create digitally has become a critical step in getting your message out and your voice heard.