Updated for August 2017. Here are some of the most interesting Google advertising statistics I have been able to dig up.
Here is an interesting Google AdWords infographic that illustrates a few of the important basics. This is just the tip of the iceberg, but it certainly puts a newcomer on the right track to Google advertising success.
Since everyone and their brother calls themselves digital, it is important that you do your homework when evaluating marketing agencies. Here are a few simple suggestions I have that may help you separate the true digital agencies from the impostors…
So how do you ensure your ad group’s quality score is high? Here is a handy infographic that breaks down what goes into a Google quality score and how you can optimize it.
Google, the undisputed king of search advertising, has a mobile advertising option, click-to-call, that should be a no-brainer for small-to-medium-sized businesses, but unfortunately many are unaware that this option even exists.