Over the past year, I haven't exactly hidden my fondness for Snip.it. The content curation social site was a great place to meet and share with like-minded curators. In case you are not familiar with Snip.it, in very general terms, it was Pinterest for article sharing.
I say "was" because Snip.it is now gone. They were purchased today by Yahoo. I was shocked about an hour ago, when I tried to snip my latest post about The Top 50 Most Overused Words in PR and got this pop-up:
A short while later, Snip.it sent an email to users announcing the purchase and shutdown. They didn't give any specifics about what it is that Yahoo was going to do with Snip.it, but they did say the following about their future:
We are thrilled at the opportunity to bring Snip.it's vision to a larger scale at Yahoo!. While we can't share the specifics of what we'll be building, we are excited about the opportunity to take social news to exciting, new heights at Yahoo!. The Yahoo! team is passionate about inspiring and entertaining the world’s daily habits, and certainly sharing news and information is something we all do every day. The vision and energy at the company is contagious, and we’re so excited to be part of all that is to come.
In the short-term, this sucks for digital marketers. Snip.it was a great tool for generating traffic. I used it religiously and not only generated a great deal of traffic to my sites, but I also met some great people who were just as passionate about digital marketing as I am. In fact, some of you may have even come here for the first time from a snip.
That being said, this may be a good thing for digital marketers in the long run. Yahoo didn't acqhire these guys to improve their fantasy football site. They were undoubtedly brought in to build a product similar to Snip.it and a new and improved Snip.it with Yahoo's backing could be even bigger than the original and better for content discovery.
Here looking forward to whatever it is that Yahoo plans on giving us for content curation.
RIP Snip.it. You will be missed.