REI Statistics, Store Count, Revenue Totals and Facts (2021)



Here are a few of the most interesting REI statistics and facts I was able to dig up including store count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

REI Facts

What is REI?

At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone. We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all. Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside. (source)

REI Store Count

Number of REI stores:

151 

Last updated 4/9/18


REI Revenue Totals

REI revenue for 2017:

$2.622 billion


REI revenue for 2016:

$2.557 billion


REI Statistics

Number of REI members:

17 million

Last updated 4/9/18


Number of US states that have REI stores in:

36

Last updated 4/9/18


Please note that some of these numbers are easier to find than others. A few of these REI stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.