DMR

85 Interesting Pandora Statistics and Facts (September 2018)

It seems like a new music streaming service pops up every week. Scratch that, a new music streaming service DOES pop up every week…

Pandora was one of the earlier entries to the modern music streaming era and is still probably the biggest. Despite the growing number of competitors, their listener stats are still very impressive.

Here or the more interesting stats I could dig up on Pandora. As always, if I will be adding to and updating this post periodically as new Pandora statistics and facts surface.

For now, here is what I have…

Get the Full Report

This report is a digital collection of every Pandora stat I have curated over the years. 85 of them including stats on:

  • Users
  • Songs
  • Listener Activity
  • Revenue
  • Etc.- all in one place

Report is updated for the end of June 2018. I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of this stat report, click on the button below to purchase it.

or get it in one of my report bundles:

Bundle 1: Music Streaming reports (Spotify, iHeartRadio and Pandora).

Please note that some of these numbers are easier to find than others. A few of these Pandora statistics come from Pandora’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Pandora Facts

Pandora Statistics

How many people listen to Pandora?

71.4 million active listeners

Last updated 7/31/18


Number of Pandora subscribers:

6 million

Last updated 7/31/18


Pandora projected 2017 revenue:

$1.55 billion – $1.70 billion


Pandora actual revenue for 2017:

$1.467 billion


Pandora 2016 revenue:

$1.385 billion


Pandora total listener hours for 2016:

21.96 billion hours


Pandora’s largest age group among users:

35-44 years old

Last updated 7/13/16


Pandora’s second largest age group among users:

18-24 years old

Last updated 7/13/16


Average amount of time a US adult Pandora user spends on the app daily:

25 minutes

Last updated 1/7/15


Estimated percentage of Pandora active users that are male:

48%

Last updated 5/14/15


Estimated percentage of Pandora active users that are female:

52%

Last updated 5/14/15


Percentage of Pandora listening that is via mobile:

91%

Last updated 7/28/16


Number of car models that have Pandora built-in:

190

Last updated 3/24/18


Total amount of Pandora “like data” (thumbs up or down):

70 billion

Last updated 2/3/18


Number of stations that have been created on Pandora:

10 billion

Last updated 2/3/18


Number of connected devices Pandora is available on:

1,800

Last updated 3/24/18


Number of different audience segments Pandora has:

1,300

Last updated 3/24/18


What is Pandora?

Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans. (source)


Get the Full Report Here


Please note that some of these numbers are easier to find than others. A few of these Pandora statistics come from Pandora’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Percentage of Pandora users that have used Spotify at least a few times a month:

17%

Last updated 5/14/15


Number of Pandora registered users:

250 million 

Last updated 10/15/14


Percentage of Pandora listeners that use the free version:

95%

Last updated 7/18/16


Percentage of Pandora users that exercise at least weekly:

71%

Last updated 7/20/16


Percentage of Pandora listeners that consider music a workout motivator:

88%

Last updated 7/20/16


Percentage of Pandora users that turn to music when they are sick to feel better:

74%

Last updated 7/20/16


Percentage of Pandora revenue that comes form advertising:

81%

Last updated 7/23/15


Pandora’s most thumbed-up song of 2015:

“Earned It” by The Weeknd


Average amount of time each active Pandora user spends on the service:

22.3 hours per month

Last updated 5/8/15


Number of piece of thumb feedback registered on Pandora:

35 billion

Last updated 1/15/14


Get the Full Report Here

Please note that some of these numbers are easier to find than others. A few of these Pandora statistics come from Pandora’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Number of U.S. users that have accessed Pandora via smartphone:

115 million

Last updated 12/10/13


Pandora’s share of U.S. radio listening in March 2014:

9.11%


Number of tracks in the Pandora library:

more than 1 million


Number of artists represented in the Pandora library:

 more than 100,000


Number of registered Pandora users in the U.S.:

 175 million

 Last updated 12/10/13


Number of monthly Pandora listeners in the US:

85 million

Last updated 7/18/16


Get the Full Report Here

Please note that some of these numbers are easier to find than others. A few of these Pandora statistics come from Pandora’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Percentage of all song plays that are from indie artists:

44%

Last updated 2/7/14


Number of stations that users can create:

 100


Number of cars Pandora is available in:

5 million

Last updated 4/24/14


Pandora share of worldwide mobile internet ad revenue in 2012:

 2.6%

 Last updated 3/19/14


Pandora share of worldwide mobile internet ad revenue in 2013:

 2.1%

Last updated 3/19/14


Pandora share of worldwide mobile internet ad revenue in 2014 (estimated):

 1.7%

 Last updated 3/19/14


Number of Pandora premium members:

3 million

Last updated 7/10/14


Get the Full Report Here


Please note that some of these numbers are easier to find than others. A few of these Pandora statistics come from Pandora’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Total Pandora listening hours for full year 2014:

21.11 total listening hours


Number of monthly active listeners in 2014:

81.5 million


Pandora growth in mobile revenue from Q2 2013- Q2 2014:

59%


Percentage of total Pandora revenue that is mobile:

76%

Last updated 7/24/14


Pandora Q2 2014 local advertising revenue:

$35.3 million


Pandora growth in local ad revenue from Q2 2013- Q2 2014:

144%


Number of Pandora users that have activated memberships in cars:

7 million

Last updated 10/15/14


Get the Full Report Here


Please note that some of these numbers are easier to find than others. A few of these stats come from Pandora’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Pandora Q2 2018 revenue:

$384.8 million


Pandora Q1 2018 revenue:

$319.2 million


Pandora Q4 2017 revenue:

$395.3 million


Pandora Q3 2017 revenue:

$378.6 million


Pandora Q2 2017 revenue:

$376.8 million


Pandora Q1 2017 revenue:

$316 million


Pandora Q4 2016 revenue:

$392.6 million


Pandora Q3 2016 revenue:

$351.9 million


Pandora Q2 2016 revenue:

$343 million


Pandora Q1 2016 revenue:

$297.3 million


Pandora full year 2015 revenue:

$1.164 billion


Pandora Q4 2015 revenue:

$336.2 million


Pandora Q3 2015 revenue:

$311.6 million


Pandora Q2 2015 revenue:

$285.6 million


Pandora Q1 2015 revenue:

$230.8 million


Get the Full Report Here


Please note that some of these numbers are easier to find than others. A few of these stats come from Pandora’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Pandora Q3 2014 total revenue:

$239.6 million


 Pandora Q2 2014 total revenue:

$218.9 million


Pandora growth in revenue from Q2 2013- Q2 2014:

43%


Pandora Q2 2014 mobile revenue:

$167.5 million


Pandora’s Q4 2014 mobile revenue:

$209.5 million


Pandora’s Q4 2014 total revenue:

$268 million


Pandora’s 2014 mobile revenue:

$712 million


Pandora’s 2014 total revenue:

$920.8 million


Get the Full Report Here

Please note that some of these numbers are easier to find than others. A few of these stats come from Pandora’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Pandora’s Ad revenue from Q2 2016:

$265.1 million


Pandora’s subscription revenue form Q2 2016:

$55.1 million


Pandora’s 2014 local advertising revenue:

$152.9 million


Number of total Pandora listener hours in 2014:

20.03 billion


Total listener hours in Q3 2014:

4.99 billion hours


 Total listener hours in Q2 2014:

5.04 billion hours


Total listener hours in March 2014:

1.71 billion hours


Total listener hours in Q4 2013:

4.54 billion hours


Total listener hours in Q4 2012:

3.91 billion hours


Total listener hours in 2013:

16.70 billion hours


Total listener hours in 2012:

13.51 billion hours


Amount Pandora spent to acquire Ticketfly:

$450 million


Amount Pandora spent to acquire Rdio:

$75 million


Reported amount that SiriusXM offered to buy Pandora for in July 2016:

$3.4 billion


Pandora’s most thumbed up song of 2016:

Work (by Rihanna ft Drake)


Total Pandora listening hours for full year 2015:

20.03 total listening hours


Total Pandora listener hours for Q3 2016:

5.40 billion hours


Total Pandora listener hours for Q2 2016:

5.66 billion hours


Pandora listener hours for Q4 2016:

5.38 billion listener hours


Pandora listener hours for Q2 2017:

5.22 billion listener hours


Get the Full Report Here