Nubank Statistics and User Count (2023)

Last Updated on: May 17th, 2023

Nubank Statistics 2023 and Nubank user count

Here are a few of the most interesting Nubank statistics and facts I was able to dig up including Nubank user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Nubank Statistics and Facts 2022

Nubank, also known as Nu Pagamentos S.A., is a Brazilian fintech company that offers digital banking services and products. It was founded in 2013 by David Vélez, Edward Wible, and Cristina Junqueira and is headquartered in São Paulo, Brazil.

Nubank started with the mission of providing a more accessible and customer-centric banking experience in Brazil, where traditional banking services often had high fees and complex processes. The company initially gained recognition for its credit card offering, which was managed entirely through a mobile app and did not require a physical branch presence.

Nubank’s flagship product is the Nubank Credit Card, which is available to individuals who meet the company’s credit assessment criteria. The credit card offers benefits such as fee-free transactions, digital management through the mobile app, real-time spending notifications, and the ability to adjust credit limits within certain parameters.

Over time, Nubank expanded its product offerings to include other financial services. These include:

  1. Nubank Digital Account: Nubank offers a digital bank account, known as Nubank Conta, which allows users to manage their finances, make payments, receive deposits, and transfer money.
  2. Nubank Rewards: Nubank Rewards is a loyalty program that allows users to earn reward points on their credit card purchases. These points can be redeemed for discounts on a range of partner services and products.
  3. Nubank Marketplace: Nubank has partnered with various companies to offer additional services through its platform. This includes insurance, personal loans, investment products, and more.
  4. Nubank Business: Nubank also offers financial services specifically tailored for small businesses in Brazil, such as digital accounts and business credit cards.

Nubank has gained significant popularity in Brazil and has expanded its operations to other countries, including Mexico and Colombia. It has become one of the largest digital banks in the world in terms of customer base.

Nubank Statistics

Nubank User Count

Number of people who have a Nubank credit card:

75 million customers

Last updated 4/25/23

Nubank Revenue Totals

Nubank annual revenue:

Additional Nubank Stats

Percentage of Nubank users that are under the age of 36:


Last updated 3/14/21

Number of Nubank employees:

2400 employees

Last updated 3/14/21

Estimated value of Nubank:

$4 billion

Last updated 10/8/18

Nubank Facts

  • Website: Official Website
  • Year Founded: 2013
  • Headquarters: Sao Paulo, Brazil
  • Founder(s): Cristina Junqueira, David Velez, Edward Wible

Please note that some of these numbers are easier to find than others. A few of these Nubank statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Banking Statistics, Business Statistics, Financial Statistics, Fintech Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and