By the Numbers: Who are the Most Popular Major US Sports Teams on Facebook?



NFL MLB NBA NHL FacebookIf you haven’t guessed it yet, I am kind of a stats geek. I am also a die-hard sports fan. Many a night I have spent writing post for this site in front of some sort of game on TV.

In thinking about how the “By the Numbers” series could branch out further from social media user stats, it seemed only natural that I work in a sports list or two.

This list looks at all current teams across the NFL, MLB, NHL and NBA and compares their Facebook fan base.

I found this comparison interesting on three different levels. I wanted to see:

  • How do the sports match up against each other?
  • How do the individual teams within each sport compare?
  • How do the various market sizes compare?

The results were interesting. Here are a few observations:

  • The top 10 most liked pages include 5 basketball teams, 2 baseball and 3 football. One would think that the NFL would top the list, given their popularity and ratings, but the NBA does very well with a younger demographic, who are prime targets for a Facebook page like.
  • You won’t find a NHL team until #32 (Boston Bruins). A bit lower than I expected, but not shocking, the NHL does well in my neck of the woods (Boston), but there are large sections of the United States that aren’t very interested in hockey. It also doesn’t help that Facebook has a penetration problem in one of the top three largest countries to embrace hockey (Russia).
  • The top 10 most talked about (page engagement metric) pages include: 5 football teams, 4 baseball and 1 basketball. This makes sense since football preseason has just kicked off and baseball is right in the middle of their season.
  • It is the off-season for the Lakers, so their presence at #10 most talked about is a testament to the continuing interest in the team.
  • Big market teams clearly have an advantage. The Pittsburgh Pirates are in the middle of a season in which they are one of the best teams in baseball and they are only the 30th most talked about team. The Pirates are #83 on the most liked list. Even worse, the Astros, with the fewest wins in all of MLB, have 40,000 more likes and rank 4 spots ahead of the first place Pirates.
  • The Miami Marlins are ahead of 16 NHL teams on the most liked list….and if only some of those likers would go to their games…

As with all of my stats posts, I will be updating and adding to this post periodically. It will be interesting to see how it changes throughout the year.

Without further ado, here is the entire list ranked from most to least page likes:

Rank

League

Team

# of Likes

# Talking About

Tweet the Rank

1

NBA

Los Angeles Lakers

16,528,792

113,930

Tweet This

2

NBA

Chicago Bulls

8,886,917

44,818

Tweet This

3

NBA

Miami Heat

8,527,682

21,303

Tweet This

4

MLB

Boston Red Sox 

6,934,326

130,286

Tweet This

5

MLB

New York Yankees 

6,391,616

89,229

Tweet This

6

NFL

Dallas Cowboys

5,440,199

509,880

Tweet This

7

NFL

Pittsburgh Steelers

4,908,283

168,935

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8

NFL

New England Patriots

4,071,328

233,296

Tweet This

9

NBA

Boston Celtics

3,872,383

7,001

Tweet This

10

NBA

New York Knicks

3,793,875

66,030

Tweet This

11

NFL

Green Bay Packers

3,503,079

130,570

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12

NFL

New Orleans Saints

2,955,466

80,220

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13

NFL

Chicago Bears

2,723,873

73,485

Tweet This

14

NFL

New York Giants

2,707,367

56,175

Tweet This

15

NBA

Dallas Mavericks

2,578,055

25,124

Tweet This

16

NBA

Oklahoma City Thunder

2,074,458

12,397

Tweet This

17

NFL

Philadelphia Eagles

2,058,786

26,372

Tweet This

18

NFL

Oakland Raiders

1,923,090

95,490

Tweet This

19

NFL

San Francisco 49ers

1,905,464

100,739

Tweet This

20

NBA

Orlando Magic

1,817,530

9,924

Tweet This

21

NBA

San Antonio Spurs

1,781,474

32,001

Tweet This

22

MLB

Chicago Cubs 

1,778,702

36,354

Tweet This

23

MLB

San Francisco Giants 

1,714,141

115,014

Tweet This

24

NFL

Indianapolis Colts

1,683,952

30,965

Tweet This

25

NFL

Denver Broncos

1,543,357

67,728

Tweet This

26

MLB

Texas Rangers 

1,506,584

97,113

Tweet This

27

NFL

New York Jets

1,498,492

25,476

Tweet This

28

NFL

Baltimore Ravens

1,491,668

83,612

Tweet This

29

NFL

Minnesota Vikings

1,424,967

137,665

Tweet This

30

MLB

Los Angeles Dodgers 

1,423,011

246,295

Tweet This

31

MLB

St. Louis Cardinals 

1,419,377

97,943

Tweet This

32

NHL

Boston Bruins

1,397,852

21,620

Tweet This

33

NHL

Detroit Red Wings

1,386,639

44,549

Tweet This

34

NHL

Chicago Blackhawks

1,373,290

30,291

Tweet This

35

MLB

Atlanta Braves 

1,346,255

183,485

Tweet This

36

NFL

Miami Dolphins

1,338,723

55,755

Tweet This

37

MLB

Philadelphia Phillies 

1,315,040

52,636

Tweet This

38

NHL

Pittsburgh Penguins

1,305,610

46,083

Tweet This

39

MLB

Detroit Tigers 

1,222,770

79,409

Tweet This

40

NFL

San Diego Chargers

1,220,900

44,559

Tweet This

41

NFL

Washington Redskins

1,122,727

51,096

Tweet This

42

NBA

Brooklyn Nets

1,094,367

32,523

Tweet This

43

NFL

Atlanta Falcons

1,050,932

45,831

Tweet This

44

NHL

New York Rangers

1,044,423

15,776

Tweet This

45

NHL

Montreal Canadiens

1,016,944

8,332

Tweet This

46

NBA

Denver Nuggets

1,010,667

11,774

Tweet This

47

MLB

Chicago White Sox 

997,653

10,777

Tweet This

48

NBA

Cleveland Cavaliers

993,559

4,298

Tweet This

49

NFL

Seattle Seahawks

885,098

53,269

Tweet This

50

NFL

Houston Texans

882,079

62,198

Tweet This

51

NFL

Detroit Lions

869,822

29,610

Tweet This

52

NHL

Philadelphia Flyers

867,614

11,097

Tweet This

53

NHL

Vancouver Canucks

818,819

4,778

Tweet This

54

MLB

Minnesota Twins 

813,556

21,844

Tweet This

55

NBA

Los Angeles Clippers

798,439

13,527

Tweet This

56

NBA

Phoenix Suns

784,412

6,087

Tweet This

57

NBA

Houston Rockets

719,011

15,357

Tweet This

58

NHL

Toronto Maple Leafs

702,056

11,116

Tweet This

59

MLB

Cincinnati Reds 

684,994

81,693

Tweet This

60

NFL

Kansas City Chiefs

672,019

16,931

Tweet This

61

NFL

Cincinnati Bengals

657,909

113,399

Tweet This

62

MLB

Milwaukee Brewers 

644,058

18,112

Tweet This

63

MLB

New York Mets 

642,147

19,679

Tweet This

64

NFL

Cleveland Browns

640,141

29,763

Tweet This

65

NFL

Carolina Panthers

583,011

41,544

Tweet This

66

MLB

Cleveland Indians 

580,933

31,094

Tweet This

67

MLB

Los Angeles Angels 

577,030

31,349

Tweet This

68

NFL

Arizona Cardinals

563,304

23,520

Tweet This

69

NFL

Tampa Bay Buccaneers

558,579

30,525

Tweet This

70

NHL

San Jose Sharks

550,910

10,689

Tweet This

71

MLB

Seattle Mariners 

550,191

20,959

Tweet This

72

MLB

Toronto Blue Jays 

534,061

13,879

Tweet This

73

NFL

Tennessee Titans

534,003

14,701

Tweet This

74

NHL

Washington Capitals

524,413

5,461

Tweet This

75

MLB

Colorado Rockies 

521,409

17,891

Tweet This

76

NBA

Detroit Pistons

504,290

7,191

Tweet This

77

NBA

Golden State Warriors

489,727

17,767

Tweet This

78

MLB

Baltimore Orioles 

479,549

33,698

Tweet This

79

MLB

Houston Astros 

474,788

9,443

Tweet This

80

MLB

Tampa Bay Rays 

465,044

36,373

Tweet This

81

NBA

Portland Trail Blazers

455,303

7,650

Tweet This

82

NFL

Buffalo Bills

438,070

28,804

Tweet This

83

MLB

Pittsburgh Pirates

431,445

50,158

Tweet This

84

NFL

St. Louis Rams

419,503

17,059

Tweet This

85

NBA

Toronto Raptors

414,316

4,503

Tweet This

86

MLB

San Diego Padres

409,546

21,385

Tweet This

87

NHL

Colorado Avalanche

402,739

8,902

Tweet This

88

MLB

Oakland Athletics

401,170

18,329

Tweet This

89

NBA

Utah Jazz

395,502

6,795

Tweet This

90

NHL

Los Angeles Kings

364,743

12,445

Tweet This

91

NHL

Buffalo Sabres

347,157

3,755

Tweet This

92

NBA

Philadelphia 76ers

343,064

2,200

Tweet This

93

NBA

Indiana Pacers

340,230

11,015

Tweet This

94

NHL

New Jersey Devils

338,449

9,630

Tweet This

95

NBA

Atlanta Hawks

336,592

9,105

Tweet This

96

NBA

New Orleans Pelicans

334,705

7,266

Tweet This

97

MLB

Kansas City Royals

331,064

25,295

Tweet This

98

NFL

Jacksonville Jaguars

314,725

6,697

Tweet This

99

MLB

Miami Marlins

312,337

8,897

Tweet This

100

NBA

Minnesota Timberwolves

311,934

3,576

Tweet This

101

MLB

Arizona Diamondbacks

311,405

20,138

Tweet This

102

NHL

St. Louis Blues

289,665

9,041

Tweet This

103

NHL

Tampa Bay Lightning

286,390

4,818

Tweet This

104

NBA

Milwaukee Bucks

278,787

6,883

Tweet This

105

NHL

Edmonton Oilers

269,965

7,730

Tweet This

106

NBA

Memphis Grizzlies

268,258

6,443

Tweet This

107

NBA

Sacramento Kings

267,384

7,113

Tweet This

108

MLB

Washington Nationals

233,790

12,201

Tweet This

109

NHL

Anaheim Ducks

219,917

4,675

Tweet This

110

NHL

Minnesota Wild

215,861

2,023

Tweet This

111

NHL

Calgary Flames

206,113

2,337

Tweet This

112

NHL

Winnipeg Jets

194,143

5,323

Tweet This

113

NBA

Charlotte Bobcats

192,124

1,538

Tweet This

114

NHL

Dallas Stars

188,455

2,604

Tweet This

115

NHL

Ottawa Senators

184,034

3,263

Tweet This

116

NHL

Carolina Hurricanes

179,193

748

Tweet This

117

NHL

Nashville Predators

138,027

310

Tweet This

118

NHL

New York Islanders

122,535

2,695

Tweet This

119

NHL

Phoenix Coyotes

117,351

2,040

Tweet This

120

NHL

Columbus Blue Jackets

106,350

6,692

Tweet This

121

NHL

Florida Panthers

90,500

1,835

Tweet This

122

NBA

Washington Wizards

19,814

3,501

Tweet This

 

Image Credit: Thomas Angermann via flickr

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