MOGU Statistics, User Counts and Facts (2021)



Here are a few of the most interesting MOGU statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

MOGU Facts

  • Website: Official Website
  • Year Founded: 2011
  • Headquarters: Hangzhou, Zhejiang, China
  • Founder(s): Chen Qi, Yue Xuqiang, Wei Yibo
  • Current Chief Executive: Chen Qi
  • Subsidiary: Mogujie and Meilishuo

What is MOGU?

MOGU Inc. is a destination of fashion. With various kinds of fashion content and abundant fashion products, MOGU Inc. allows people to discover and share fashion trends while fully enjoying high-quality shopping experience. In 2011, MOGU Inc. launched fashion platform under the Mogujie brand . In 2016, the merger of Mogujie and Meilishuo was completed.Currently, MOGU Inc.’s online platform includes Mogujie.com and Meilishuo.com websites, mogujie mobile app, Meilishuo mobile app, Uni mobile app and several WeChat Mini programs. (source)

MOGU User Count

Number of Mogujie users:

62.6 million mobile MAU

Last updated 10/1/18


MOGU Revenue Totals

MOGU annual revenue:


Additional MOGU Statistics

Average time spent watching live video broadcasts on MOGU apps:

35 minutes per day

Last updated 10/1/19


Please note that some of these numbers are easier to find than others. A few of these MOGU stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.