With mobile devices so easy to pull out and use anywhere and relatively inexpensive, it should be no surprise that they are massively popular and quickly giving the desktop a run for its money. Digital marketers can no longer ignore mobile if they haven't already made it a part of their strategy.
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Very generally, B2C marketers tend to focus on distribution and how they will deliver their app, coupon, deal, etc directly to the devices of their target demo, while B2B marketers need to be more concerned about accessibility and making sure their content can be accessed and looks OK on a mobile device. Two different approaches, but both are very important chunks of a company's digital marketing campaign plan.
For some time now, I have been "collecting" mobile marketing stat posts from my various feeds and searches and have been meaning to create a handy stats post out of them.
Well, here you go. These are some of the more interesting mobile marketing stats I have come across lately.
*Notes an added or edited stat in most recent round of updates.
Mobile Usage Stats:
Estimated number of smartphones to be shipped in 2013: 937 million (Tweet this stat)*
Estimated number of tablets to be shipped in 2013: 215 million (Tweet this stat)*
Percentage of US adults that own a cell phone: 91% (Tweet this stat)*
Percentage of US adults that own a smartphone: 56% (Tweet this stat)*
Number of times a day people look at their phone: 150 (Tweet this stat)
Percent of Smartphone users that text: 96% (Tweet this stat)
Avg number of texts sent per US mobile subscribers: 678 per month (Tweet this stat)
Smartphone usage growth in 2013 versus Desktop: 125% (smartphone) to 12% (Desktop) (Tweet this stat)
Average time it takes to load a mobile web page: 7 seconds (Tweet this stat)
World's largest smartphone market: China with 420 million subscribers
Estimated number of smartphones in the US by end of 2013: 140 million*
Percentage of global web traffic that comes from mobile: 17.4% (Tweet this stat)*
Percentage of US adult cell phone owners that go online with their phone: 63% (Tweet this stat)*
Percentage of US mobile phone owners that use device as primary online device: 21% (Tweet this stat)*
Percentage of Chinese mobile users surveyed that won't go outside without their mobile device: 71% (Tweet this stat)*
Number of US LTE subscribers: 47 million (Tweet this stat)*
Number of users that will play a game on their mobile phone at least once a month: 126 million
Number of users in the US that listen to music on their phone: 70 million (Tweet this stat)
Percentage of tablet screen time used for entertainment (games/movies/music): 50% (Tweet this stat)*
Mobile App Stats:
Percentage of mobile users that use an app only once after download: 22% (Tweet this stat)*
Percentage of mobile users that use an app 11+ times after download: 34% (Tweet this stat)*
Number of apps installed by the average smartphone user (Global): 26 (Tweet this stat)*
Number of apps installed by the average smartphone user (US): 32 (Tweet this stat)*
Percentage of active apps made in the US: 36% (Tweet this stat)*
Total projected mobile app downloads in 2013: 102 billion (Tweet this stat)*
Total projected mobile app revenue in 2013: $26 billion (Tweet this stat)*
- Continue to Page 2 for a bunch more stats -
Smartphone Image Credit: Phil Roeder via flickr