145 Millennial Statistics and Facts (2020) | By the Numbers



millennial statistics facts

Please note that some of these numbers are easier to find than others. A few of these stats come from company reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Top radio format among US millennials:

Country

Last updated 6/21/16


Percentage of millennial purchase that take place online:

54%

Last updated 6/10/16


Percentage of millennials that have used a grocery app from a large retailer:

22%

Last updated 6/10/16


Percentage of millennials that have used a sharing service:

14%

Last updated 6/10/16


Percentage of US millennials that prefer web browsing speed over security:

54%

Last updated 5/26/16


Average amount a US millennial spends daily:

$85

Last updated 6/2/16


Percentage of US millennials that are self-proclaimed full-time geeks:

23%

Last updated 5/2/16


Percentage of US millennials that say they are into geeky things:

60%

Last updated 5/2/16


Percentage of US millennials that think the geek label isn’t a bad thing:

82%

Last updated 5/2/16


Percentage of millennials that consider a company’s corporate social responsibility when deciding where to work:

79%

Last updated 6/13/16


Percentage of US millennials that prefer saving money to spending:

66%

Last updated 4/29/16


Percentage of millennials that use Facebook every day:

41%

Last updated 8/24/16


Percentage of millennial women that use Facebook every day:

51%

Last updated 8/24/16


Percentage of millennial men that use Facebook every day:

36%

Last updated 8/24/16


Percentage of millennials that use YouTube every day:

35%

Last updated 8/24/16


Percentage of millennial men that use YouTube every day:

34%

Last updated 8/24/16


Percentage of millennials that use Instagram every day:

29%

Last updated 8/24/16


Percentage of millennial women that use Instagram every day:

34%

Last updated 8/24/16


Percentage of millennial men that use Instagram every day:

28%

Last updated 8/24/16


Percentage of millennials that use Snapchat every day:

25%

Last updated 8/24/16


Percentage of millennials that use Pinterest every day:

17%

Last updated 8/24/16


Percentage of millennials that use Twitter every day:

17%

Last updated 8/24/16


Percentage of millennials that use LinkedIn every day:

13%

Last updated 8/24/16


Percentage of Airbnb guests in 2016 that were Millennials:

60%


Average amount of time millennials spend watching TV each week:

19 hours

Last updated 8/25/17


Percentage of US millennials that play video games daily:

79%

Last updated 3/10/17


Percentage of all online clothing purchases by millennials in 2016 that was done on Amazon.com:

17%, more than double the #2 (Nordstrom)


Percentage of US homebuyers in 2016 that were millennials:

42%

Last updated 3/1/17


Median cost and size of home purchased in the US by a millennial in 2016:

$217,000; 1,800 sq ft


Percentage of US millennials that watch live streaming video:

63%

Last updated 2/21/17


Percentage of Millennials that have used a chatbot:

60%

Last updated December 2016


Median household income of millennials:

$40,581

Last updated 1/13/17


Percentage of millennials that drive every day:

96%

Last updated 12/15/16


Average amount of time per month that millennials spend on their smartphones:

90.6 hours

Last updated 12/15/16


Percentage of US millennials that have tried a meal delivery kit:

60%

Last updated 12/22/16


Percentage of US millennials that sometimes/frequently/always open marketing emails:

51%

Last updated 11/16/16


Percentage of US millennials that typically book a flight using a smartphone:

59%

Last updated December 2016


Percentage of US millennials that typically book a hotel room using a smartphone:

64%

Last updated December 2016


Percentage of US millennial mothers that prefer to research products digitally and then buy in-store:

48.3%

Last updated 10/13/16


Percentage of millennials that have made an NFC payment (mobile wallet):

45%

Last updated 9/6/16


Average amount of time Millennials spend listening to the radio weekly:

10 hours

Last updated 8/25/17


Average amount of time Millennials spend on tablets weekly:

3 hours

Last updated 8/25/17


Average amount of time Millennials spend on PCs weekly:

close to 6 hours

Last updated 8/25/17


Mobile app that US millennials say they can't go without most:

Amazon

Last updated 8/24/17


Percentage of Millennials that always or often accept app push notification requests:

63%

Last updated 8/24/17


Percentage of Millennials that are willing to pay for apps:

64%

Last updated 8/24/17


Percentage of US millennials that delete apps because the app's logo is ugly:

21%

Last updated 8/24/17


Percentage of Millennials that use more than one messaging app:

42%

Last updated 8/21/17


Percentage of millennials that have made a purchase using voice search:

43%

Last updated 7/12/17


Percentage of millennials that use multiple music streaming apps:

57%

Last updated 8/21/17


Percentage of US millennials that use plain text messaging:

59%

Last updated 8/21/17


Percentage of US millennials that use visual messaging:

52%

Last updated 8/21/17


Percentage of millennials that view their pets as starter children:

44%

Last updated 8/13/17

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