145 Millennial Statistics and Facts (2020) | By the Numbers



millennial statistics facts

Please note that some of these numbers are easier to find than others. A few of these stats come from company reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Percentage of US teens & millennials (ages 14-34) that use Instagram:

34%

(Tweet this stat)

Last updated 2/24/14


Percentage of millennials in the U.S. that have an Instagram account:

46%

Last updated 1/19/16


Smartphone penetration for Instagram among millennials in US:

43.1%

Last updated June 2014


Percentage of Pinterest's users that are millennials:

67%

Last updated 2/24/16


 Percentage of millennial Pinterest users that use it to teach them how to do things:

79%

Last updated 2/24/16


 Percentage of millennial Pinterest users that use it to discover things related to health and fitness:

84%

Last updated 2/24/16


 Percentage of millennials that use Pinterest to help them find things they want to buy:

80%

Last updated 2/24/16


 Percentage of millennials that have made a purchase based on a recommendation from friends and family:

93%

Last updated 2/25/16


Percentage of millennials that trust recommendations from friends and family more than claims by a brand:

89%

Last updated 2/25/16


 Percentage of U.S. millennials that use Pinterest at least monthly:

27%

Last updated 1/29/14


Smartphone penetration for Pinterest among millennials in US:

17.9%

Last updated June 2014


Top reason why US Internet-using millennials follow a brand or company on Pinterest:

To share their interests/lifestyle with others

Last updated 2/6/15


Percentage of millennials that pin a brand on Pinterest:

11%

Data from Fall 2013