145 Millennial Statistics and Facts (2020) | By the Numbers

millennial statistics facts

Please note that some of these numbers are easier to find than others. A few of these stats come from company reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Percentage of US teens & millennials (ages 14-34) that use Instagram:


(Tweet this stat)

Last updated 2/24/14

Percentage of millennials in the U.S. that have an Instagram account:


Last updated 1/19/16

Smartphone penetration for Instagram among millennials in US:


Last updated June 2014

Percentage of Pinterest‘s users that are millennials:


Last updated 2/24/16

 Percentage of millennial Pinterest users that use it to teach them how to do things:


Last updated 2/24/16

 Percentage of millennial Pinterest users that use it to discover things related to health and fitness:


Last updated 2/24/16

 Percentage of millennials that use Pinterest to help them find things they want to buy:


Last updated 2/24/16

 Percentage of millennials that have made a purchase based on a recommendation from friends and family:


Last updated 2/25/16

Percentage of millennials that trust recommendations from friends and family more than claims by a brand:


Last updated 2/25/16

 Percentage of U.S. millennials that use Pinterest at least monthly:


Last updated 1/29/14

Smartphone penetration for Pinterest among millennials in US:


Last updated June 2014

Top reason why US Internet-using millennials follow a brand or company on Pinterest:

To share their interests/lifestyle with others

Last updated 2/6/15

Percentage of millennials that pin a brand on Pinterest:


Data from Fall 2013