Augmented reality (AR) has been around for some time but marketers have been relatively slow to find a way to work its technology into marketing campaigns in a way that makes sense.
Over the past few months, augmented reality has penetrated the mainstream marketing world- and in a big way. From event marketing to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.
Below is a rundown of some how some major brands are using augmented reality this Holiday Season…
Starbucks is using AR to make their popular Holiday red cups and other in-store products come to life:
Mercedes is giving shoppers the ability to see their new car and accessorize it using AR:
Macy’s is bring Virginia (of ‘Yes Virginia, There is a Santa Clause’ fame) to their stores for an AR phot shoot with your kids:
Disney brought many of their popular characters to New York City’s Times Square for a little AR fun:
Clearly, augmented reality has caught on in the U.S. and is has become a real marketing tool for major brands. It will be interesting to see how this will evolve as even more brands embrace the technology.