35 LinkedIn Company Page and Group Statistics (December 2018)

Please note that some of these numbers are easier to find than others. A few of these stats come from LinkedIn’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Download the full LinkedIn Statistics report here.

Average increase in engagement when a LinkedIn page post contains a link:

45%

Last updated 2/18/15

Average increase in comments when a LinkedIn page post contains a question:

50%

Last updated 2/18/15

Average increase in comments when a LinkedIn page post contains an image:

98%

Last updated 2/18/15

Percentage of B2B marketers in North America that use LinkedIn to distribute content:

94%

Last updated 2/4/15

Average number of weekly updates posted by the top companies on LinkedIn:

12.6 updates per week

Last updated 6/18/15

Percentage of the top companies on LinkedIn that heave employees actively sharing content:

99%

Last updated 6/18/15

Percentage of the top companies on LinkedIn that heave employees publishing long-form posts:

97%

Last updated 6/18/15

Photo by TheSeafarer