Please note that some of these numbers are easier to find than others. A few of these stats come from LinkedIn’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Average increase in engagement when a LinkedIn page post contains a link:
Last updated 2/18/15
Average increase in comments when a LinkedIn page post contains a question:
Last updated 2/18/15
Average increase in comments when a LinkedIn page post contains an image:
Last updated 2/18/15
Percentage of B2B marketers in North America that use LinkedIn to distribute content:
Last updated 2/4/15
Average number of weekly updates posted by the top companies on LinkedIn:
Last updated 6/18/15
Percentage of the top companies on LinkedIn that heave employees actively sharing content:
Last updated 6/18/15
Percentage of the top companies on LinkedIn that heave employees publishing long-form posts:
Last updated 6/18/15
This report is available in an annual industry report. Some of the data in industry reports include:
- Users
- Demographics
- Company pages
- Groups
- Advertising
- Jobs
- Mobile
- Revenue
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.
or get it in one of my report bundles:
Report 1: Social Media Companies Report (Facebook, Instagram, LinkedIn, Pinterest, Reddit, Twitter, WeChat)
Photo by TheSeafarer 