5 Ways to Optimize Your Personal Brand on LinkedIn



LinkedIn Centipede Participants in the 2010 ING Bay to BreakersWhen promoting yourself in your given industry, it’s possible that you will turn your sights to LinkedIn. Viewed as the social media website with the most to offer in regards to employment, it’s easy to not only create your own digital resume but network with those who are in companies or businesses similar to your own. Keep in mind, though, that only the best LinkedIn pages stand the chance of being recognized.

If you want your page to stand out, allowing it to be more marketable, here are 5 elements not to overlook.

  1. Headline – It’s the first thing that an employer will see on your resume and it is likely that it will be one of the first aspects that recruiters on LinkedIn are drawn to. In order to make a name for yourself on this particular site, the best headline is crucial. You will want to create a headline that is simple enough to digest yet rich in detail to where people understand what your motivations are. Be specific. A headline like “SEO specialist who has 20 years of experience marketing B2B companies” can grab the attention of a media or online marketing firm.
  2. Photo – Perhaps the second aspect that recruiters will look for is your headshot. Any professional on LinkedIn is going to have a headshot of good quality, since this is an element that exudes professionalism. One of the worst things that any LinkedIn user can do is forget to incorporate a headshot. If you want to connect with others on this particular website, you should not feel shy about how you look. The more that a potential employers knows about you, the better off you will be. No reputable LinkedIn profile is complete without a photo like this.
  3. Contacts – In many social media networks, the more connections that you have, the greater your standing will be. I’m not entirely sure if this translates well to LinkedIn. While this isn’t to say that connections shouldn’t be made at all, you want to make sure that you network with these individuals on a consistent basis. You don’t want to add those who you either aren’t aware of or do not belong to your given industry. In short, focus on making connections but exercise care while doing so.
  4. Skills – When seeking employment in any given industry, you want to include skills that are relevant to the industry in question. For example, what if you are someone who wants to get into graphic design? Chances are that a possible client is not going to hire you based on skills like “grant proposal drafting” or “press release writing,” as impressive as those traits are. You want to show that you’re confident with certain programs like Abode Photoshop and the like. Incorporate more of those skills in your profile and fewer of those that employers couldn’t care less about.
  5. Honesty – Unlike the previous aspects, this isn’t a feature that LinkedIn pages are built with. Instead, it is one that requires you to be truthful about everything that incorporated, ranging from your head shot to the skills that you claim to have. It may be tough not to embellish, especially if there is a position that you desire. However, you have to be confident in what you present and many employers can see shady credentials at the onset. At the risk of making your resume appear thin, the more truthful you are with your background, the better off your reputation will be.

Note: This post is a guest post from a member of our DMR Insider Community.

Image credit: smi23le via flickr