Liftoff Statistics and Facts (2021) | By the Numbers

liftoff statistics and facts

Here are a few of the most interesting Liftoff statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

liftoff statistics and factsPlease note that some of these numbers are easier to find than others. A few of these Liftoff stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%

Liftoff Facts

  • Website:
  • Year Founded: 2012
  • Founders: Harry Robertson, Phil Crosby and Mark Ellis
  • Headquarters: Palo Alto, CA
  • CEO: Mark Ellis

Liftoff Statistics

Number of mobile profiles in the Liftoff database:

2 billion

last updated 11/7/18

Average number of monthly ad impressions on Liftoff:

3 billion

Last updated 11/7/18

Number of post-install events produced using Liftoff:

175 million

Last updated 11/7/18

Number of unique attributes Liftoff examines:


last updated 11/7/18

What is Liftoff?

Liftoff is the leading mobile app marketing and retargeting platform for running true CPA-optimized mobile app install campaigns. (source)