In the latest short video featuring their Star Wars products, LEGO has gotten one of history's most dysfunctional father/son duos to bury the hatchet and celebrate Father's Day together.
Watch as Luke Skywalker and Darth Vader spend a little quality time at the carnival riding roller coasters and eating cotton candy.
Want to learn how to market a toy company digitally? Just study LEGO for a while. They've gotten it down to a science.