LEGO Gets Luke Skywalker and Darth Vader Together for Father’s Day

lego star wars fathers dayIn the latest short video featuring their Star Wars products, LEGO has gotten one of history’s most dysfunctional father/son duos to bury the hatchet and celebrate Father’s Day together.

Watch as Luke Skywalker and Darth Vader spend a little quality time at the carnival riding roller coasters and eating cotton candy.

Want to learn how to market a toy company digitally? Just study LEGO for a while. They’ve gotten it down to a science.