JUUL Statistics and Facts (2021) | By the Numbers

JUUL statistics and facts

Here are a few of the most interesting JUUL statistics and facts I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

JUUL statistics and factsPlease note that some of these numbers are easier to find than others. A few of these JUUL statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%

JUUL Facts

JUUL Statistics

JUUL's share of the US e-cigarette market:


Last updated 8/20/19

Number of JUUL employees:

1,500 employees

Last updated 12/20/18

Amount Altria has reportedly invested in JUUL:

$12.8 billion (35%)

Last updated 12/20/18

Reported value of JUUL:

$38 billion

Last updated 12/20/18

JUUL's estimated 2017 revenue:

$250 million

What is JUUL?

Launched in 2015, JUUL is the number one nicotine vaporizer in the United States, selling over twenty million JUULpods a month and growing fast. Headquartered in San Francisco and backed by leading technology investors including Fidelity Investments and Tao Invest LLC, JUUL Labs is disrupting one of the world’s largest and oldest industries. (source)