30 Hulu Statistics and Facts (2020) | By the Numbers



Hulu Statistics and Facts

Here are some of the more interesting Hulu statistics I recently was able to dig up including number of Hulu subscribers and much more. As with all of my other stat posts, this one will be updated semi-regularly, so be sure to stop by again in the future.

Hulu Statistics and Facts

With all the attention that Netflix tends to attract from industry experts, it is pretty amazing how much some of their cord-cutting competitors fly under the radar. One such Netflix competitor that gets much less ink these days is Hulu.

Hulu has been around for quite some tie and has enjoyed quite a bit of success. Here is what you need to know...

Hulu Facts

What is Hulu?

Hulu is a leading premium streaming service that offers instant access to live and on demand channels, original series and films, and a premium library of TV and movies to subscribers in the U.S. Hulu is the only streaming service that offers both ad-supported and commercial-free current season shows from the largest U.S. broadcast networks; libraries of hit TV series and films; and acclaimed Hulu Originals.  (source)

Top Hulu Competitors

Hulu Statistics

How many people watch Hulu?

82 million Hulu users

Last updated 5/31/19


How many subscribers does Hulu have?

28 million Hulu subscribers

Last updated 5/1/19


Number of Hulu subscribers in the US:

75.8 million subscribers

Last updated July 2019


Hulu's share of the subscription OTT video service market in the US:

41.5%

Last updated 8/21/19


Number of Hulu + Live TV subscribers:

2 million

Last updated 3/1/19


Hulu is currently the fourth highest earning SVOD app in the US behind Netflix, YouTube and HBO Now.

Last updated 10/31/18


Amount of content that has been streamed on Hulu:

700 million hours

Last updated 11/14/16


Number of Hulu advertisers:

2,000

Last updated 11/14/16


Hulu ad revenue 2018:

$1.5 billion


Number of Hulu users that watch it with ads:

33 million

Last updated 11/2/17


Number of TV series' carried on Hulu:

over 3,000

Last updated 4/25/16


Number of Hulu content partners:

400

Last updated 11/14/16


Percentage of U.S. Millennials  that use Hulu:

37%

Last updated 11/16/15


Percentage of U.S. Gen X  that use Hulu:

14%

Last updated 3/5/15


Percentage of U.S. Baby Boomers  that use Hulu:

11%

Last updated 3/5/15


Number of Hulu Live Subscribers:

1 million

Last updated 9/18/18


Percentage of Hulu content viewing that takes place on connected devices in the living room:

78%

Last updated 5/2/18


Hulu valuation:

$15 billion

Last updated 4/15/19


Who owns Hulu?

Disney will own 100% of Hulu after a multi-year deal with Comcast/NBC Universal closes (explained here).


Number of TV episodes on Hulu:

85,000

Last updated 1/8/19

Get the Industry Report

dmr industry report company statistics factsThis report is available in an annual industry report. Some of the data in industry reports include:

  • Users
  • Demographics
  • Revenue
  • Growth
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1:  eCommerce  Companies Report (Includes: Alibaba, Alipay, Amazon, Amazon Prime, Ebay, Etsy, Flipkart, JD.com, Tmall, Taobao, PayPal, Paytm, Walmart and Square).

Percentage of Hulu users that are between ages 18-49:

84%

Last updated 5/4/16


Average age of a person with a Hulu subscription:

33 years old

Last updated 5/4/16


Mean income of a Hulu user:

$72,000

Last updated 11/6/14


Percentage of 2015 High School Graduates that watch Hulu multiple times a day:

4%

Last updated 7/14/15


Percentage of Hulu users in the US that view it on a mobile device:

17%

Last updated 7/22/15


Percentage of Hulu users in the US that view it on an over the top device:

58%

Last updated 7/22/15


Percentage of Hulu users in the US that view it on a desktop or laptop computer:

24%

Last updated 7/22/15


Amount that Hulu spent on content in 2017:

$2.5 billion

Last updated 9/15/17


Number of hours of video available on Hulu:

68,000

Last updated 7/10/14

Last updated:




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