Here are some of the more interesting Hulu statistics I recently was able to dig up including number of Hulu subscribers and much more. As with all of my other stat posts, this one will be updated semi-regularly, so be sure to stop by again in the future.
With all the attention that Netflix tends to attract from industry experts, it is pretty amazing how much some of their cord-cutting competitors fly under the radar. One such Netflix competitor that gets much less ink these days is Hulu.
Hulu has been around for quite some tie and has enjoyed quite a bit of success. Here is what you need to know…
Hulu Facts
- Website: hulu.com
- Year launched: 2008
- Headquarters: Los Angeles, CA
- CEO: Randy Freer
- Parent Company: Walt Disney Company
What is Hulu?
Hulu is a leading premium streaming service that offers instant access to live and on demand channels, original series and films, and a premium library of TV and movies to subscribers in the U.S. Hulu is the only streaming service that offers both ad-supported and commercial-free current season shows from the largest U.S. broadcast networks; libraries of hit TV series and films; and acclaimed Hulu Originals. (source)
Hulu Statistics
How many people watch Hulu?
Last updated 5/31/19
How many subscribers does Hulu have?
Last updated 5/1/19
Number of Hulu + Live TV subscribers:
Last updated 3/1/19
Hulu is currently the fourth highest earning SVOD app in the US behind Netflix, YouTube and HBO Now.
Last updated 10/31/18
Amount of content that has been streamed on Hulu:
Last updated 11/14/16
Number of Hulu advertisers:
Last updated 11/14/16
Hulu ad revenue 2018:
Number of Hulu users that watch it with ads:
Last updated 11/2/17
Number of TV series’ carried on Hulu:
Last updated 4/25/16
Number of Hulu content partners:
Last updated 11/14/16
Percentage of U.S. Millennials that use Hulu:
Last updated 11/16/15
Percentage of U.S. Gen X that use Hulu:
Last updated 3/5/15
Percentage of U.S. Baby Boomers that use Hulu:
Last updated 3/5/15
Number of Hulu Live Subscribers:
Last updated 9/18/18
Percentage of Hulu content viewing that takes place on connected devices in the living room:
Last updated 5/2/18
Hulu valuation:
Last updated 4/15/19
Who owns Hulu?
Disney will own 100% of Hulu after a multi-year deal with Comcast/NBC Universal closes (explained here).
Number of TV episodes on Hulu:
Last updated 1/8/19
Percentage of Hulu users that are between ages 18-49:
Last updated 5/4/16
Average age of a person with a Hulu subscription:
Last updated 5/4/16
Mean income of a Hulu user:
Last updated 11/6/14
Percentage of 2015 High School Graduates that watch Hulu multiple times a day:
Last updated 7/14/15
Percentage of Hulu users in the US that view it on a mobile device:
Last updated 7/22/15
Percentage of Hulu users in the US that view it on an over the top device:
Last updated 7/22/15
Percentage of Hulu users in the US that view it on a desktop or laptop computer:
Last updated 7/22/15
Amount that Hulu will spend on content in 2017:
Last updated 9/15/17
Number of hours of video available on Hulu:
Last updated 7/10/14
This report is available in an annual industry report. Some of the data in industry reports include:
- Users
- Demographics
- Revenue
- Growth
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.
Report 1: Video Streaming Service Report (Includes: Netflix, Amazon Prime, YouTube, Roku, Hulu)
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