Hulu Statistics, User Counts and Facts (2021)



Here are a few of the most interesting Hulu statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Hulu Facts

What is Hulu?

Hulu is a leading premium streaming service that offers instant access to live and on demand channels, original series and films, and a premium library of TV and movies to subscribers in the U.S. Hulu is the only streaming service that offers both ad-supported and commercial-free current season shows from the largest U.S. broadcast networks; libraries of hit TV series and films; and acclaimed Hulu Originals.  (source)

Hulu User Count

How many people have Hulu?

39.4 million Hulu subscribers

Last updated 2/11/21


How many people use Hulu?

82 million Hulu users

Last updated 5/31/19


Number of Hulu users in the US:

75.8 million subscribers

Last updated July 2019


Number of Hulu + Live TV subscribers:

4 million subscribers

Last updated 2/11/21


Additional Hulu Statistics

Hulu’s share of the subscription OTT video service market in the US:

41.5%

Last updated 8/21/19


Hulu is currently the fourth highest earning SVOD app in the US behind Netflix, YouTube and HBO Now.

Last updated 10/31/18


Amount of content that has been streamed on Hulu:

700 million hours

Last updated 11/14/16


Number of Hulu advertisers:

2,000

Last updated 11/14/16


Hulu ad revenue 2018:

$1.5 billion


Number of Hulu users that watch it with ads:

33 million

Last updated 11/2/17


Number of TV series’ carried on Hulu:

over 3,000

Last updated 4/25/16


Number of Hulu content partners:

400

Last updated 11/14/16


Percentage of U.S. Millennials  that use Hulu:

37%

Last updated 11/16/15


Percentage of U.S. Gen X  that use Hulu:

14%

Last updated 3/5/15


Percentage of U.S. Baby Boomers  that use Hulu:

11%

Last updated 3/5/15


Number of Hulu Live Subscribers:

1 million

Last updated 9/18/18


Percentage of Hulu content viewing that takes place on connected devices in the living room:

78%

Last updated 5/2/18


Hulu valuation:

$15 billion

Last updated 4/15/19


Who owns Hulu?

Disney owns 100% of Hulu after a multi-year deal with Comcast/NBC Universal closed (explained here).


Number of TV episodes on Hulu:

85,000

Last updated 1/8/19


Get the Industry Report

dmr industry report company statistics facts

This report is available in an annual industry report. Some of the data in industry reports include:

  • Users
  • Demographics
  • Revenue
  • Growth
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1:  eCommerce  Companies Report (Includes: Alibaba, Alipay, Amazon, Amazon Prime, Ebay, Etsy, Flipkart, JD.com, Tmall, Taobao, PayPal, Paytm, Walmart and Square).

Please note that some of these numbers are easier to find than others. A few of these Hulu stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.