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For digital marketers, location-based apps like foursquare are routine and something most of us use daily. It is always interesting to see infographics like this one from software-maker Intuit that show us just how widely adopted these apps are.
The usage numbers for these “check-in” apps like foursquare are certainly trending upward and businesses of all sizes are now trying to figure out how to work them into their marketing and sales plans. The final portion of this infographic breaks down some of the basics that businesses can do to attract new customers using a location-based app.