Here is my running list of how many people use Amazon, Alibaba, Flipkart, Ebay and Other top eCommerce platforms. Updated for February 2018 (the best I could find, at least).
This ecommerce user total list is a subset of my gigantic user total list. The user total list started out modestly back in 2011 and grew very quickly. As digital infiltrates almost every aspect of our daily lives, things become more measurable. It began with a simple listing of how many people use some of the obvious social networks like Facebook, Twitter, LinkedIn, Reddit, Instagram, Pinterest, Skype, YouTube, WhatsApp, VK.com, Odnoklassniki, etc; then grew to include digital services like Amazon, Google, eBay, Netflix, Spotify and Pandora; then the focus turned to APAC social and digital properties like Alibaba, Weibo, WeChat, JD.com, LINE and Momo. The full list now includes close to 1,100 listings and more are added almost weekly. It can be purchased as a downloadable pdf at the end of this post.
Anyways, here is a sampling of the list…
eCommerce User Totals
How many people shop on Alibaba:
515 million active buyers Last updated 2/1/18
How many people use Amazon Prime:
80 million users Last updated 4/25/17
How many shop on use Amazon.com:
304 million users Last updated 3/8/16
How many people use eBay:
170 million active users Last updated 1/31/18
How many people use Etsy:
54 million members Last updated 3/4/15
How many people use Flipkart:
100 million registered users Last updated 9/21/16
How many people shop on JD.com:
258.3 million active customer accounts Last updated 8/14/17
Please note that some of these numbers are easier to find than others, so some of these are based on news reports and not official company tallies. All stats are linked to their source unless it was sent to me directly from the company. It is also difficult, at times, to distinguish monthly social media users from total user accounts for many social media. In other words: This is the best I can find, but I don’t guarantee anything.