Here is my running list of how many people use Amazon, Alibaba, Flipkart, Ebay and Other top eCommerce platforms. Updated for August 2018 (the best I could find, at least).
This ecommerce user total list is a subset of my gigantic user total list. The user total list started out modestly back in 2011 and grew very quickly to close to 1,100 entries. You can purchase the full list at the bottom of this post.
Anyways, here is a sampling of the list…
eCommerce User Totals
How many people shop on Alibaba:
552 million active buyers Last updated 5/18/18
How many people use Amazon Prime:
80 million users Last updated 4/25/17
How many shop on Amazon.com:
304 million users Last updated 3/8/16
How many people use eBay:
175 million active users Last updated 7/16/18
How many people use Etsy:
54 million members Last updated 3/4/15
How many people use Flipkart:
100 million registered users Last updated 9/21/16
How many people shop on JD.com:
292.5 million active customer accounts Last updated 3/3/18
Please note that some of these numbers are easier to find than others, so some of these are based on news reports and not official company tallies. All stats are linked to their source unless it was sent to me directly from the company. It is also difficult, at times, to distinguish monthly social media users from total user accounts for many social media. In other words: This is the best I can find, but I don’t guarantee anything.