70 Google Advertising Statistics and Facts (2020) | By the Numbers



Google Advertising Statistics and Facts

Percentage of Global Google Search Ad clicks that come from desktops:

39.6%

Last updated 8/30/16


Percentage of Global Google Search Ad clicks that come from smartphones:

48.9%

Last updated 8/30/16


Percentage of Global Google Search Ad clicks that come from tablets:

11.5%

Last updated 8/30/16


Average Cost per Acquisition for AdWords Search ads:

$59.18

Last updated 3/23/16


Average Cost per Acquisition for AdWords display ads:

$60.76

Last updated 3/23/16


Industry with the highest average AdWords cost per acquisition:

Legal ($135.17)

Last updated 3/23/16


Industry with the lowest average AdWords cost per acquisition:

Dating & Personals ($6.91)

Last updated 3/23/16


Clickthrough rate for a mobile search ad on Google in the first position:

27.7%

Last updated 10/23/14


Clickthrough rate for a mobile search ad on Google in the second position:

9.2%

Last updated 10/23/14


Clickthrough rate for a desktop search ad on Google in the first position:

19.3%

Last updated 10/23/14


Clickthrough rate for a desktop search ad on Google in the second position:

11.4%

Last updated 10/23/14


Percentage of ads served by Google's Doubleclick that are never seen:

56%

Last updated 12/3/14


Google's share of the global digital advertising market:

31.1%

Last updated 12/15/14


Google's share of the global mobile digital advertising market:

40.5%

Last updated 12/15/14


Google's share of global net ad revenue in 2015:

30%


Average conversion rate for Google AdWords search ads:

2.70%

Last updated 3/15/16


Average conversion rate for Google AdWords display ads:

0.89%

Last updated 3/15/16


Industry with the best average conversion rate for Google AdWords search ads:

Insurance & Finance (7.19%)

Last updated 3/15/16


Industry with the best average conversion rate for Google AdWords display ads:

Home Goods (2.19%)

Last updated 3/15/16


Number of advertiser applications that Google rejected in 2014:

1.25 million


Number of bad ads Google blocked in 2014:

524 million


Google's share of the US mobile search ad clicks:

43%

Last updated 6/30/15


Average mobile click through rate (CTR) for Google paid search ads on smartphones in 2013:

3.75%


Average lift in consumer top-of-mind awareness of a brand that has an ad appear in Google search:

6.6%

Last updated 6/18/14


Email match rate for Google Customer Match:

50.40%

Last updated 1/8/16


Number of Google AdWords Advertisers:

Well over 1 million

(Tweet this stat)

Last updated 10/22/12


Google's share of paid search advertising spend in Europe:

87%

Last updated 2/17/16


Number of ads Google disabled in 2015 due to policy violations:

780 million ads 


Number of ad accounts Google suspended in 2015 for attempting to sell counterfeit goods:

10,000 sites


Amount of feedback Google received from ad viewers in 2015:

4 billion pieces of feedback

Get the Industry Report

This report is available in an annual industry report. Some of the data in industry reports include:

  • Google Search Stats
  • Search/Display Advertising Stats
  • Chromecast Stats
  • Chromebook Stats
  • Chrome and other Google App/Services Stats
  • Gmail Stats
  • Google+ Stats
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: Google Product Report (Includes: Android, Chrome, Gmail, Google, Google Play, Home, and YouTube).

Report 2: Billion Users Club Report (Includes: Android, Apple, Facebook, Messenger, Google, Instagram, Microsoft, WeChat, WhatsApp, YouTube).

Report 3: Search Engine Company report bundle (Includes: Amazon, Baidu, Bing, Google and Yandex).

Report 4: Digital Titans Report (Includes: Amazon, Amazon Prime, Apple, Facebook, Google, Microsoft).

Report 5: FAANG Report (Includes: Amazon, Amazon Prime, Apple, Facebook, Messenger, Google, Netflix).