These days, with all of the noise on Facebook and the sheer number of businesses, people, apps and groups all vying for a small piece of real estate on a user's news feed, it is more important than ever that you optimize your posts for engagement.
Post optimization doesn't guarantee your content will show up in feeds, but it certainly improves your chances because we all know by now that past post engagement is a key factor in how Facebook determines EdgeRank.
Here is a fun and useful infographic from PostRocket that runs down some of the basics of Facebook post optimization. It includes 18 tips for setting your content up for the best chance of engagement and ultimately news feed exposure.
Enjoy and good luck!