As social media marketing evolves and matures, the role of the social media community manger has become more and more important to digital marketing campaigns.
Community managers wear a number of hats. They are part customer service, part ad content writer, part public relations, part marketing analyst and part brand manager. Because of the diverse set of skills needed to be a community manager these days, a good one is as good as gold to a digital team.
Here is an interesting infographic from Social Fresh that gives us a little insight into who a community manger is in 2013….