90 Interesting Facts About Email | How Many Emails are Sent Per Day?



How many emails are sent per day?

Mean unsubscribe rate for brand emails sent in 2015:

0.127%


Percentage of US marketers who are personalizing email:

67%

Last updated 6/14/16


Percentage of US consumers that prefer email to direct mail from brands:

70%

Last updated 3/30/16


Percentage of American white-collar workers that admit to checking work email while on vacation:

79%

Last updated 1/4/17


Percentage of European white-collar workers that admit to checking work email while on vacation:

61%

Last updated 1/4/17


Average open rate for an email in China:

10.46%

Last updated 2016


Average clickthrough rate for an email in China:

2.37%

Last updated 2016


Average bounce rate for an email in China:

18.61%

Last updated 2016

Get the Full Report

Here are all the email marketing statistics I have been able to dig up over the years; 90 of them including stats on:

  • Global Email Data
  • Open and Click Rate Information
  • eCommerce Stats
  • Email Marketer Stats
  • Spam Statistics
  • Targeting, Segmentation and Personalization Stats
  • Etc.- all in one place

I try to go through each and every Facts About Email and Email Statistics regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

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