90 Interesting Facts About Email | How Many Emails are Sent Per Day?



How many emails are sent per day?

Percentage of email marketers that don't manage their email lists:

24%

Last updated 2/16/16


Percentage of email marketers that don't target their email campaigns:

42%

Last updated 2/16/16


Percentage of email marketers that personalize their email:

58%

Last updated 2/16/16


Top "urgent" keyword in an email subject line (based on increase in read rate):

"still time"

Last updated 4/29/15


Percentage of mobile email recipients that read an email based on subject line:

33%

Last updated 1/8/15


Open rate for emails from brands a recipient purchases products from online often:

69.8%

Last updated 8/15/13


Open rate for emails from brands a recipient purchases products from in-store often:

69.7%

Last updated 8/15/13


Percentage of users that made a purchase as a result of a promotional email they receive on their mobile device:

6.1%

Last updated 8/15/13


Percentage of consumers whose online spending is influenced by email:

13.5%

Last updated 10/30/13


Increase in email opens from segmentation:

30%

Last updated 8/29/13

Get the Full Report

Here are all the email marketing statistics I have been able to dig up over the years; 90 of them including stats on:

  • Global Email Data
  • Open and Click Rate Information
  • eCommerce Stats
  • Email Marketer Stats
  • Spam Statistics
  • Targeting, Segmentation and Personalization Stats
  • Etc.- all in one place

I try to go through each and every Facts About Email and Email Statistics regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

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