Please note that some of these numbers are easier to find than others. These email statistics come from news reports and are not necessarily scientific tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Percentage of B2B email that is opened on desktop computers:
Last updated 9/6/16
Percentage of US marketing email that makes it to a recipient’s inbox:
Last updated 8/12/16
Research shows that emails with 20 or fewer lines of text and three or fewer images result in the most number of click-throughs.
Average click rate for professional services emails:
Last updated 7/1/15
Subject line length that see the highest read rate:
Last updated 4/29/15
Top day for email volume in 2015:
Percentage of commercial emails sent by brands in 2015 that were deleted without being read:
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Type of Brands that had their emails deleted most without being read in 2015:
Vertical with the highest email read rate in 2015:
Verticals with the lowest email read rate in 2015:
Company with most email unsubscribe requests in 2015 (according to Unroll.me):
Company that sent the most email per user in 2015 (according to Unroll.me):
Percentage of email marketers that look at opens and clicks for each send:
Last updated 2/16/16