Here are a few of the most interesting elf Cosmetics statistics and facts I was able to dig up including revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
elf Cosmetics Facts
- Website: Official Website
- Year Founded: 2004
- Headquarters: Oakland, CA
- Founder(s): Joseph Shamah and Scott Vincent Borba
- Current Chief Executive: Tarang Amin
What is elf Cosmetics?
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers. (source)
elf Cosmetics Employee Count
Number of elf Cosmetics employees:
277 full-time and 137 part-time employees
Last updated 1/1/19
elf Cosmetics Revenue Totals
elf Cosmetics annual net sales:
- 2019: $267 million
- 2018: $269 million
- 2017: $229 million
- 2016: $191 million
- 2015: $144 million
elf Cosmetics annual net income:
- 2019: $15 million
- 2018: $33 million
- 2017: $5 million
- 2016: $4 million
- 2015: $2 million net loss