What is elf Cosmetics?

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers. (source)

elf Cosmetics Employee Count

Number of elf Cosmetics employees:

267 full-time and 21 part-time employees

Last updated 4/1/22

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elf Cosmetics Revenue Totals

elf Cosmetics annual net sales:

• 2021: $318 million
• 2019: $267 million
• 2018: $269 million
• 2017: $229 million
• 2016: $191 million
• 2015: $144 million

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elf Cosmetics annual net income:

• 2021: $6 million
• 2019: $15 million
• 2018: $33 million
• 2017: $5 million
• 2016: $4 million
• 2015: $2 million net loss

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Please note that some of these numbers are easier to find than others. A few of these elf Cosmetics statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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