It is safe to say that content marketing is fast becoming a large component, if not the main focus, of just about every successful marketing plan.
For businesses of all sizes and just about every industry content marketing can quickly lead to increased credibility, brand recognition and ultimately valuable inbound leads if the strategy is sound and the content is helpful, creative and/or engaging.
Just getting started with content marketing and looking for a quick primer? Here is a great infographic from eMerge that explores what content marketing is, what it does and debunks a few myths about it. I hope you find it helpful as you set out on your quest to create and distribute great content.