Creating the perfect website CAN be a do-it-yourself job. If you are a marketer, business owner or blogger that is trying to market your business or yourself through content, this is a must read!
By now, just about every marketer has figured out that one of the most effective ways to leverage the power of digital is to create high-quality content that will generate inbound leads. So, once you have your content developed and have a quality website to house it, you now have to figure out how to get that content in front of people. There are hundreds of millions of websites out there competing for a limited number of eyes and really, what good is content if nobody is going to see it?
Here is a handy infographic that aggregates 40 tips on how to increase web traffic from some of the top experts in the industry.
With almost a billion websites in existence and endless more popping up everyday, trying to get a little traffic heading in your direction can be a pretty big challenge. Trust me, I know. It is a daily struggle to build a following and then maintain it and relying on just one source like search or social is a very risky move. There are a bunch of ways to (legitimately) drive traffic to your website.
Small/mid-sized businesses are in a tough situation with regard to content marketing. They stand to benefit from it greatly in the form of brand awareness, positioning and lead generation, but professional marketing advice comes with a pretty significant price tag. This is why I have begun creating the DMR Content Marketing Toolkit series of eBooks.
This series of eBooks is perfect for small/mid-sized businesses and pretty much anyone looking to learn the ins and outs of content marketing. Each helpful guide will tackle a different aspect of content marketing starting with establishing the right web platform for content distribution and working through content development, distribution and measurement. For a small fraction of what you would pay an agency for, you get solid guidance for doing content marketing the right way and generating critical inbound sales leads.
With the recent mobile explosion, the need for a fast-loading website has never been greater. Your average website visitor is only going to wait so long for a page to load before they give up and move on to another site. In fact, according to Kissmetrics, nearly half of web users expect a website to load in 2 seconds or less. This behavior is magnified when talking about mobile visitors. Your average person searching for something on their phone generally has less time to do it in and less patience.
Need more evidence that page speed matters? There have been rumors that Google has been testing a slow website tag in search results. This may or may not come to fruition as Google is constantly testing new search features almost daily and only a few of them stick, but it still illustrates that the issue is critical enough for Google to be concerned about page speed as a user experience issue for their searchers.
These days, page speed is almost as much of a moving target and inexact science as SEO is. You just can’t strip down your site of all images and functionality to make it lightening quick. There are features you need on your content marketing site to be successful and images are a must for any content site these days. What is important is to be able to measure the load speed of your site’s pages (note: load time can vary greatly form page to page on the same site, depending on what kind of content the page contains), identify which elements of your site are the time sucks and figure out if you really need them and if you do, how to optimize them.
With content marketing all the rage and social media noise at an alarming rate, businesses, especially small businesses, need to utilize any and all content sharing possibilities available to them. Employees can offer a great opportunity to amplify the reach of the valuable content your company is developing to a receptive and relatively targeted audience.
Starting an eCommerce store requires effort, and it is pertinent to start off this eCommerce venture by chalking out a systematic business plan, and then moving forth in a step-by-step fashion. A holistic and practical business plan should encompass necessary facets, such as a good team that one can easily work along with, a time frame required for the start-up venture to flourish, the investment needed etc. Moreover, it is extremely important to jot down the various risk factors involved when starting up an online store, and different solutions to counter these factors.
Social media accounts have become as important as email when it comes to communicating. And that has made it a common target in hacking schemes. It’s not just celebrities that have their accounts compromised. Hackers can steal sensitive information and photos from businesses and personal accounts, too. Some just want to take control of your account and use it for their own purposes.
Want an unhackable account? It’s almost impossible. You have to be careful about how you use your passwords, allow outside access, and use third party apps. It’s a daunting task but its worth it to get as close as possible.
In the digital marketing industry, there is a lot of noise. A lot. Because there are so many facets to digital marketing in 2015 and so many pundits telling you how to use each channel and making predictions of future uses, it is very challenging to keep up with what is out there. Everyone takes a different angle and approach to consumer outreach and there is much to be considered each time you develop a campaign strategy. Even the most organized marketer is bound to have a head-spinning experience at some point while trying to take in and consider all that digital marketing now encompasses.
The 1990’s gave us a number of unforgettable web design elements (remember frames, comic sans and flash?), but thankfully things have evolved quite a bit over the years. Between browser requirements, new devices, new languages and just improved artistic taste, the websites of today are much different from their ancestors.
So just how much has web design evolved? Our friends at Whoishostingthis explore this question by reminding us of some of the highlights of 1990’s web design and what became of each element over the years.
With the job market heating up and a dramatic, millennial-led shift in workplace attitudes and expectations, building a strong, positive culture has become a very challenging imperative for employers.
Back in the day, employees were motivated by the prospects of working their way up the corporate ladder and earning potential monetary rewards. It was not uncommon for employees to stay at one place for many years, if not their entire careers. That has all changed.
LinkedIn can be an extremely powerful and effective sales tool that can help open doors and facilitate conversations that a small business owner previously would have never been able to have. It can also be overwhelming and confusing to users who don’t have the time to invest in researching how each of the professional social network’s features work.
Earlier this summer, I authored Leveling the Playing Field; A Small Business Guide to Generating Leads Using LinkedIn, which was offered exclusively, until now, through Amazon in the Kindle format. I am pleased to say that this resource guide is now available to all in downloadable pdf format right here on DMR.
You may be in the market to purchase a new smartphone. Whether it’s the idea of being up-to-date or the concept of running apps more effectively, you’d like a new device to call your own. Before you put forth this investment, though, here are a few questions to ask.
Finding various consumer segments were they congregate and are most comfortable is an inexact and often frustrating science. Just when you think you’ve mastered the preferences and tastes of a certain demographic, their interests shift and you have to start over. This interest cycle has accelerated significantly with the evolution of digital. Now, what a certain segment of the population prefers for communication channels or even devices changes constantly as technology progresses. Need proof? Just look at the average age of an active Facebook user over the past 10 years to see a pretty sizable shift in preferences.
One of the most fickle consumer segments is teens. They are often early adopters of the latest gadgets and platforms, making reaching them pretty much a moving target, at times. This also makes them a decent bellweather for what we can expect for older demographics down the road.One thing we know to be true about this segment: the are all over social media. In fact,95% of all teens in the U.S. have access to the Internet and 90% of them are on social media.
Here is an interesting infographic that illustrates a digital day in the life of a teen.
Nowadays, people go to the internet and online shops to post their items and look for buyers or look for sellers for particular items. Internet has indeed marked a big contribution in our lives especially when it comes to online shopping. It makes our life easier, more convenient and hustle free.
For those who are social media savvy, it goes without saying that Google Plus has struggled. In comparison to some of the biggest social networks, with Facebook being something of a model example, it seemed as though Google’s own channel has not secured the scope of audience it desired. However, the company still sees value in the brand. The best way that this can be illustrated, in recent memory, is through its purchase of Polar.
Unless you have been living under a rock for the past half a decade, you probably already understand how important social media marketing is to your business – it can play a vital role in both generating new leads and building a relationship with your current prospects and customers.
Still, in order to be able to maintain a strong social media presence, you have to stay in touch with the current trends that are developing in the social media world, and in the online world everything does change very quickly.
So for those who want to stay on top of their game and are looking for something new to build their social media campaigns around, here are some of the main trends that are currently seen in the world of social media:
If you are an app developer, you’re going to want to make sure that everyone knows about your program. The best way to do this is to hit the marketplace and see about getting your app hosted on various locations. Perhaps the most popular – and I am sure that any Internet marketing company can agree – is the App Store, operated by Apple. The many different apps on this particular marketplace are evidence of that.
However, as someone who has not only made an app but possesses the desire to get it onto a broad marketplace, you’re going to want to make sure that it goes through the approval system beforehand. In order for this to be done, here is a list of 5 guidelines you should be aware of.
While social media marketing has changed dramatically over the years, reach and engagement are still two very important metrics to just about any strategy. Whether your goal is raising brand awareness, driving traffic, or just about anything else, getting your content in front of the maximum amount of interested eyeballs is always a fundamental key to your success.
Here is an interesting infographic from Quicksprout that explores which keywords to include (and not include) in your social posts to maximize sharability. The data used for this graphic comes from a compilation of reputable industry sources.
Reviewing and reinforcing strong media relationships should be an important part of every PR professional’s standard routine. Connecting with media professionals is vital for anyone in a press relations role. In order to remain effective, PR professionals must constantly evaluate and re-evaluate tactics and follow guidelines for being tactful. Here are 15 tips for building strong media relationships:
You’re likely well-versed on the behaviors and attitudes of Generations X and Y — but how much do you know about Generation Z, often defined as those born in 1995 through 2012? Though much of this cohort is still in diapers, they’re poised to be one of the most influential generations yet.
Do you remember the movie Universal Soldier from 1992? In that movie, Jean-Claude Van Damme and Dolph Lundgren star specially designed soldiers from the future who are perfect for military operations and have no emotions whatsoever. What turned out to be a predicting trivia twenty years ahead of its time were the glasses that the universal soldiers wore on their heads. In the movie, their purpose was to receive orders from the base and scan the area and enemies.
Another similar movie example, but only more sophisticated, since it was hidden in the eye of the machine, is that of Terminator. These machines had the environment observing programme inside their eyeballs.
If in the 1980s and the beginning of the 1990s these technological features were a mere science-fiction plot, the 2000s saw a different side of it. Today, we have numerous on-the-go gadgets that can be attached to humans body and perform computer-like operations. Although this sounds terrific and potentially life-altering, there is another point of view, according to which these new devices pose a great threat to our intimacy and privacy.
With apps flooding Google Play and Apple App Store, it turns challenging for apps to get visibility and downloads. You need to constantly look at several aspects to keep the app updated, appealing and worthy.
The rise of mobile technology has made way for a more connected consumer and revolutionised the concept of shopping.
Exceptional mobile devices coupled with super-fast connectivity means that we can now browse and complete tasks anywhere, faster and more efficiently than ever before. And this is no different for the air travel industry. In fact, according to SITA’s annual IT Trends Survey, 70% of airline executives believe that mobile apps will be an equally dominant sales channel as more traditional methods by 2015.
For airline executives to get the most of this rapidly emerging technology, they must first understand about how buying behaviour can be influenced by it.
As someone who’s been involved in social media, for both personal and business use, I’ve come to learn a number of things. One of the most important is to never expect that anything is concrete. For instance, even though Google search results may be positive one day, they can fall quickly the next day if proper care isn’t taken on the SEO side of things. The same can be said for social media networks, Facebook included, and how statistics can shift.
While I was someone who commonly thought of Facebook as a platform that fewer teens have made use out of, it seems as though more teens are using the website again. It was recently reported that Facebook is starting to see more in the way of teenage usage. Specifically, a Forrester Research survey published results which indicated that, out of a total of 4,500 teens, nearly half of them said that they were using Facebook more now than they were a year ago.
It is no secret that Facebook has been putting the squeeze on businesses for quite some time now. Like just about every other online property that is trying to survive financially, Facebook is increasingly becoming a “pay to play” platform for businesses looking to reach its users. Organic page post reach has been dramatically reduced and even the largest of brands are finding it difficult to reach their own likes, let alone new audiences, without advertising it.
So how do you combat this shift and keep Facebook a viable digital channel for your business. The obvious answer is start investing in advertising you posts. Almost as important is to be smart about your Facebook posting to ensure you maximize your free reach.
Organized and productive meetings are more important than ever. In today’s workplace, making your employee’s feel like you don’t value their time or that their work has no meaning is the quickest way to building an unhealthy and negative company culture. Here are some tips on how to avoid an unproductive meeting…
Think you know social media? Well here is a fun little interactive social media quiz that tests how much you have been watching your Twitter feeds and scanning your RSS headlines and keeping up with the comings and goings of the social media world.
As someone who is in the middle of the second season of “Orange is the New Black,” I have been avoiding any and all spoilers. It’s easy for key points to be unveiled, before you even arrive at them, on the Internet and that’s when your enjoyment of any program dwindles. The Internet is practically a hotbed for spoilers but, to most viewers, it should not matter.
Wouldn’t it be nice if you could simply get rid of spoilers altogether? In fact, is it possible that you can filter these sorts of details so that you can enjoy a TV show, movie, or what have you without the risk of them being spoiled?
If you are a Chrome user, the answer to these pleas may have very well been answered.
So how do you optimize your site to ensure you achieve the best possible search ranking possible? Of course, a majority of your success will come from having quality content, but there are a number of other page features that you need to pay attention to as well. Following the tips in this post should get you some pretty solid results.
With over 225 million monthly active users sending an average of 500 million Tweets per day, its no wonder Twitter is the first place many people turn to receive up to date news and information . And, you don’t just have to take our word for this…there are over 2.1 billion searches run on the site everyday, meaning its hot on the heels with Google and YouTube! However, unlike the other search engines, Twitter allows any individual to post news that will immediately be positioned in the public eye, leaving Google frantically struggling to keep up.
When promoting yourself in your given industry, it’s possible that you will turn your sights to LinkedIn. Viewed as the social media website with the most to offer in regards to employment, it’s easy to not only create your own digital resume but network with those who are in companies or businesses similar to your own. Keep in mind, though, that only the best LinkedIn pages stand the chance of being recognized.
If you want your page to stand out, allowing it to be more marketable, here are 5 elements not to overlook.
So how crazy is this selfie phenomenon? Here are some of the most interesting (and scary) selfie statistics I’ve stumbled across in my stat-seeking travels. Enjoy!an obligatory like to.
Let’s face it; we are all trying to do a bunch of things all at once. It seems as though multitasking is at an all-time high these days as digital is making it much easier for us to keep on track and get quite a bit more done than we would have in the past.
That said, who couldn’t stand to be a bit more productive?
Back in 2009 we were presenting to groups of MBA’s, Masters and undergraduates at leading Business Schools about how they should make the most of LinkedIn. Here, we showed them the power of LinkedIn for mapping out their career paths, conducting research, using it as a platform from which to get noticed by potential employers and how LinkedIn will be one of the most powerful tools at their disposal throughout many elements of their careers.
Here is more info than you probably need to hack your routine and be happier…
This is definitely worth perusing and is probably something you’ll want to bookmark and reference again in the future for blogging best practice reminders.
In these days of globalization and the daily evolution of technology, small businesses have never had a better opportunity to compete against larger firms in their industry that they previously had no shot against. Digital marketing has played a significant role in leveling the playing field for small business and no tool more so than LinkedIn. Smart and creative usage of LinkedIn has been a key component of a number of aggressive growth plans over the past few years and it costs relatively little to do so.
Repurposing content has various advantages. Creating fresh content every time, and in huge quantities, is extremely time-consuming and involves a good deal of hard work. Repurposing steps in here and helps overhaul your content into something new and enhanced which gives a fresh spin to your work. This Infographic shows best resource for content marketing and more methods for repurposing content.
“Happy Hump Day” may be the most annoying phrase in the workplace. Not only is overly cutesy, but it also reminds us that there are still 2+ days left to a stressful week.. So hopefully the handy infographic below from our friends at Happify helps you soldier through Wednesday and towards the weekend. They took […]
Earlier this year, LinkedIn announced they’d be opening up their publishing platform feature to their 300 million+ users. Essentially, this feature allows you to write a blog post directly on LinkedIn and reach a larger audience than your typical posts would. These long-form posts are seen by your connections like normal posts, and are also suggested to other targeted professionals on LinkedIn based on an algorithmic formula.
Recently, I was at an event where I was totally pumped to see an experiential piece I’d only read about before – the “Hug Me” Coke machine. It’s pretty simple – you walk up and hug the Coke machine, and immediately it starts to click and whir. Seconds later, a Coke comes out. It’s perfect. As a colleague of mine put it, “I don’t like to hug, but that really just felt good.”
That visceral feeling is what Coke was looking for – associating their brand with a positive feeling.
Mobile relationships are indeed de rigueur these days! Every business organization has to have a mobile marketing strategy in place in order to engage its target audience in an effective manner. Here are a few tips that will make you an interesting and relevant experience for your target audience.
When you provide a great product at a fair price, it can be difficult to think of ways to make your business better for your customers. In order for you improve customer experience, you have to think in terms apart from product and pricing; rather, you have to consider how you can make buying from you fun and enjoyable for customers. At the same time, of course, you want to ensure you’re not going to lose revenue by making customers happier. The following lists five easy ways to improve customer experience.
Buyer personas are fictional characters that marketing leaders create to represent the people they sell to. A persona integrates the characteristics of typical buyers.
For a couple of decades, personas have guided industrial and software designers. And now they have become the foundation of content marketing strategies, enabling marketers to provide all the information buyers need to move them efficiently through the buying cycle.
OK, it’s a Sunday morning and I suspect many of you aren’t in the mood for some hard-hitting digital strategy. Here is a fun little infographic that sets out to explain some of the most popular social networks in beer terms.
With Britain set to become the global ‘creative services hub’ by 2025, the creative sector of the UK economy has never been stronger. Currently making an estimated £8m an hour, a combination of support from government and the industry itself has helped strengthen the sector that includes: gaming, music, television, film, advertising and marketing.
During my time in the realm of social media – I first joined Facebook back in May of ’09 – I’ve slowly but surely understood what it meant to be engaged. Something kept me on Facebook for close to five years but it didn’t take me until just now to realize what it was. Simply put, the content put forth was interesting.
Nothing can be more intimidating than having a failing product marketing plan. Business owners struggle with this on a regular basis, yet feel like spending more money on a failing plan will somehow make everything better. It’s clear that there needs to be a different approach if you are struggling with a market plan. Don’t spend another penny before trying something new.
If you are running an online store, then you surely know that various management tasks usually take pretty much time, so that there is hardly any time left for web store improvements and enhancements contributing to further online business growth. Below, I’m going to share some effective ideas on how to improve online store management and streamline various related processes.
What’s the worst fate that could ever befall your company’s Twitter account? High on the list would be a scenario like this one: One of your followers reads a few of your tweets one day and asks himself, “Uh… why am I following this company again?” He unfollows. More and more of your followers start to do likewise.
Email and print can cover visual messages, however, they are not so good for impulsive, quick communication. SMS marketing can fill that gap, providing timely and direct information for customers, with a simple call to action.
Twitter’s popularity has resulted in the creation of over 1.5 million individual applications to help users utilize the platform more effectively. However, due to the colossal scope of Twitter tools to choose from, users can find selecting apps a bit overwhelming.
If you’re struggling to lure in readers, try making some tweaks to your blog headlines. These tips will assist you in crafting charismatic titles that are sure to boost traffic on your site.
You Need More than ‘Likes’ to Sell Your Services. There is a growing urgency of finding ways to convert fans into leads. If you are yet to crack the code, segue to the following points
The following five cool marketing tools promise to help boost response rates. Which are you most interested in trying?
Rewarding customers is critical in business because it makes the buying experience more personal.
Recognition of transactional emails as potentially powerful email marketing tools is a fairly recent phenomenon that’s only now really starting to catch on with many internet and offline business owners who use internet marketing with their clients.
Instead of crafting another article, you need to get out there and get your content in front of the eyes of people who matter. Still not convinced? Here are five reasons to spend more time on promotion and outreach.
The speed at which your site loads plays a significant role in converting visitors into customers: if the site takes a bit too long, people will leave without even seeing it.
Self-hosting your videos rather than using a third party (YouTube, Vimeo, Dailymotion) brings many benefits that can help any small business, SME, blog or e-commerce website make a return from their investment in video. Here we have listed the main three reasons businesses and blogs are turning to self hosted video….
LinkedIn recently started allowing company page admins to target page status updates to specific users. The targeted updates show in only the LinkedIn homepages of the targeted groups but still show up on your company page for all users to see.