Category: Video Streaming Statistics

Here is a collection of some of the most interesting video streaming statistics and facts I have stumbled across in my internet travels. Posts here cover both individual companies as well as the industry as a whole.

Stat posts here are edited and updated almost daily, so be sure to check back often!

Video Streaming Statistics and Fun Facts:

Number of people that watch online videos each month:

4 billion

Last updated 7/17/19

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Number of households that pay for streaming video services:

250 million

Last updated 2/27/18

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Average household spending on video streaming services:

$9.46

Last updated 2/27/18

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Percentage of US households paying for a video streaming service:

59%

Last updated December 2017

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Number of active mobile live streaming users in China:

89 million

Last updated 8/15/18

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Average amount of time users spend on live streaming apps in China:

43.8 minutes

Last updated 8/5/18

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Percentage of US adults who do not subscribe to traditional pay services:

• 2019: 15.2%
• 2018: 12.9%
• 2017: 9.8%

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US Video On Demand App subscription revenue for 2018:

$1.27 billion

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US Video On Demand App subscription revenue for 2017:

$781 million

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US Video On Demand App subscription revenue for 2016:

$441 million

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Number of unique devices in China with a short video app installed on them:

730 million

Last updated 5/21/19

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Percentage of Chinese internet users that use short video apps:

80%

Last updated 1/1/19

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Number of Chinese youth that use short video apps:

181 million

Last updated 5/23/19

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Market penetration of video services in China:

92.2%

Last updated 5/21/19

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Decrease in US Pay-TV subscribers in 2017:

1.495 million

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Decrease in US Pay-TV subscribers in 2017:

760,000

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Size of the global over-the-top (OTT) video market in 2017:

$97.43 billion

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Projected size of the global over-the-top (OTT) video market by 2025:

$332.52 billion

Photo by Thibault Penin on Unsplash