Starting an eCommerce store requires effort, and it is pertinent to start off this eCommerce venture by chalking out a systematic business plan, and then moving forth in a step-by-step fashion. A … [Read more...]
5 Tips for Creating the Best About Us Page
In today’s multi-device, micro-content frenzy, there aren’t many opportunities for your audience to become thoroughly acquainted with your brand; an opportunity to really explain where you came from, a … [Read more...]
5 Quick Tips to Turn Up Your ROI at B2B Events
According to the Content Marketing Institute’s benchmark report “B2B Content Marketing 2014,” for the fourth year in a row B2B content marketers rate in-person events as the most effective tactic that … [Read more...]
Building Bridges: Why Cross-Platform Optimization is Essential for Brand Success
Understanding how consumers interact with their chosen brands across the many platforms available to them today is fundamental to effective marketing and customer service. Cross-platform optimization … [Read more...]
7 Tips for Producing Highly Effective Corporate Videos
Corporate videos can be turned into productive marketing tools. The task at hand is by no means an easy one. You will have to consider several factors before you can turn your video into an aggressive … [Read more...]
5 New Things That Should Be On Your Business Cards
Everyone knows what should go on business cards, right? If you're like most professionals, your business card probably includes some combination of the following: your name your title your … [Read more...]
Feedback Frenzy: How to Get and Use Customer Reviews to Improve Your Business’ Online Presence
Customer reviews can be incredibly useful for your business. Not only do they make your business come across as trustworthy and open, but they can also provide a number of SEO benefits to increase … [Read more...]
Customer-Centric Sales: What Modern Retail Success is All About
Cloud computing isn't just for the 2000s anymore. The dot-coms of the 1990s paved the way for a new business model, even if it was a bit sloppy. Rudimentary cloud-based computing promised software in … [Read more...]
How to Use Marketing Automation as a Powerful Sales Tool
Marketing Automation solutions are commonly seen as tools specifically designed to help marketing teams reduce operational inefficiencies and cost. But in reality, the biggest value of marketing … [Read more...]
5 Easy Ways To Improve Customer Experience
When you provide a great product at a fair price, it can be difficult to think of ways to make your business better for your customers. In order for you improve customer experience, you have to think … [Read more...]
5 Painless Ways to Repair Your Product Marketing Plan
Nothing can be more intimidating than having a failing product marketing plan. Business owners struggle with this on a regular basis, yet feel like spending more money on a failing plan will somehow … [Read more...]
6 Tips for More Effective Online Store Management
If you are running an online store, then you surely know that various management tasks usually take pretty much time, so that there is hardly any time left for web store improvements and enhancements … [Read more...]
5 Awesome Tools for Boosting Response Rates
You know you need to market your products and services to get the word out, enhance brand recognition, and motivate sales; but do you know how to boost response rate for your digital and print … [Read more...]
How To: Reward Your Customers
Rewarding customers is critical in business because it makes the buying experience more personal. It also strengthens the customer-company relationship, making people feel included and valued. Exactly … [Read more...]
5 Ways to Slash your Ecommerce Website Load Time
According to ReferralCandy, in US alone, there are more than 100,000 ecommerce stores. Out of these, every year, 61,728 stores make $25,000 or more, while 38,157 stores make $50,000 or more. 23,587 … [Read more...]
3 Reasons Self-Hosted Video Is Better Than YouTube
Most of the videos on the internet are hosted on the world’s second largest search engine, YouTube. The platform has many advantages including a great community and making the process of uploading c … [Read more...]
10 Print Marketing Statistics You Should Know
As you finalize this year's marketing plan, it's easy to become enchanted by so many promises of success made by digital marketing promoters. Digital marketing can be effective, certainly, but it's … [Read more...]
Guest Post: 6 Ways to Improve Your Customer Service and Increase Sales
With the rise in popularity of social media as a medium for communication, customer service has transformed from a one-on-one private interaction via phone call to a public open forum published on the … [Read more...]
Guest Post: 5 Ways to Increase Demand For Your Company
Quick: Think of a company that's in high demand. Got it? Now, ask yourself how that company got that way. Companies and brands that are in high demand enjoy severe customer loyalty and a proliferation … [Read more...]
Guest Post: 5 Direct Mail Marketing Cheat Sheets
Despite claims that “print is dead,” direct mail marketing continues to be one of the most – if not the most – effective ways of driving new and repeat business. Engaging in direct mail marketing camp … [Read more...]
What to Look for in Selecting a Digital Agency
5-10 years ago, the trendy way to refer to yourself as a marketing agency was "full service." The term "full service" often made an agency look larger than they were. Often, more than half of the … [Read more...]
Breast Cancer by the Numbers (Infographic)
October is Breast Cancer Awareness Month, so I thought I would deviate from my normal digital marketing ramblings and dedicate a little blog real estate to raising awareness of … [Read more...]
What is Labor Day? (Infographic)
I apologize for my lack of posting this weekend. I have been taking a few days off from blogging to get ready for my son's first birthday party (and the 100 people who are stopping by for it in two … [Read more...]
An Infographic About Infographics
Here is a useful infographic for all you digital marketers that want to learn how to create awesomely sharable visual content. Thought I'd pass it on.... Browse more infographics. Infographic … [Read more...]
The 21st Century Dad [INFOGRAPHIC]
As we all honor the dads in our lives today and celebrate with cookouts and hardware store gift cards, I thought it would be good to share this little graphic depicting the modern-day father. Happy … [Read more...]
LEGO Crowdsources Back to the Future Design
Update: Mashable is reporting that the LEGO Back to the Future set design is now in development and will be released in mid-2013. The set received the required 10,000 votes and LEGO was able to … [Read more...]
Major Brands Embracing Augmented Reality in a Big Way
Augmented reality (AR) has been around for some time but marketers have been relatively slow to find a way to work its technology into marketing campaigns in a way that makes sense. Over the past … [Read more...]
Black Friday Digital Roundup- the Apps, the Deals, the Fun
Black Friday begins in approx 12 hours here on the East Coast and I can only imagine that there are people sitting in Lawn chairs outside my local Best Buy or Target right now. I have been sifting … [Read more...]
Creating a Public Commenting Policy for a Facebook Brand Page
I just read an article on ReadWriteWeb about the grocery chain, Publix' rapid accumulation of Facebook likes for their recently launched page. What I found most interesting was the great 'House … [Read more...]
Facebook Tip: Now You Can Tag Pages in Photos
Imagine you just bought a new Jeep Wrangler and took your three best friends out for an inaugural spin in the new wheels. You stop and snap a picture of your three amigos in the Jeep. You then decide … [Read more...]
TV Show Offers Facebook Fan-Only Full Episode
TruTV's 'Operation Repo' is celebrating 500,000 like on their Facebook Page by giving back- they are posting an episode of the TV show exclusively for their Facebook fans. AdAge tells us about this … [Read more...]
Thank You Easter Bunny!
It has been said that if a commercial stays with you for a period of time, it is pretty effective. Well, here is one from about 25 years ago that I still think of every Easter. Whomever came … [Read more...]
How Important is SEO for Corporate Social Media Pages?
AllFacebook has some interesting stats on the ranking of corporate social media pages in Google searches. It is amazing to me that, as digital marketing has been around for some time now, more … [Read more...]
Screw Conventional Wisdom…Digital Marketing on Weekends Works!
My past life was in PR. In my world, the conventional wisdom was always that all bad news should be released at 4pm on a Friday afternoon. You do this to ensure it appears in the Saturday news when … [Read more...]
How You Can Raise Autism Awareness On (and Off) line
Autism Speaks is working on a campaign to promote autism awareness that integrates digital and traditional marketing pretty well. The Light it up Blue campaign encourages people to show their blue … [Read more...]
Facebook Tip: How to Tag Something in a Comment
Facebook has allowed users to tag (otherwise known as a '@ mention') other users, groups or pages in their notes and statuses for some time now. It is a very useful feature that allows you to expand … [Read more...]
Twitter Tip: Find Your Tweet Equation
To be a true Social Media Influencer, you need to be engaging while offering something of perceived value to your followers. Twitter is the best example of how you need to balance sharing and … [Read more...]
Smart SEO Requires Realistic Keyword Expectations
Search Engine Optimization (SEO) is critical to any successful digital marketing plan these days. The most important factor for SEO success is to keep realistic expectations of what keywords your site … [Read more...]
Facebook Tip – Stop Tagging Me Bro!
Note: This is the first in a series of quick Facebook tips for brands that will be posted periodically. Facebook tagging is a great way to expand your network. You can tag friends and other pages in … [Read more...]
Don’t just Tweet….Listen!
A quick tip for brands that are starting to navigate the Twitter waters....listen as much as you tweet. It is important to get your word out, but it is equally as important to listen to what your … [Read more...]
Responding to Negativity – Think Before You Tweet!
With the recent Pricechopper Twitter backlash incident, I figured it would be a good time to go over an important rule for responding to a negative Tweet about your company or product - think before … [Read more...]
SEO is for more than websites: Optimize Everything!
For years, Search Engine Optimization (SEO) has been almost exclusively reserved for websites. Brand managers paid SEO consultants big bucks to get their websites ranked as high as possible in search … [Read more...]