LinkedIn Advertising and Revenue Statistics
Please note that some of these numbers are easier to find than others. A few of these stats come from LinkedIn’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Download the full LinkedIn Statistics report here.
Number of LinkedIn corporate customers:
Last updated 1/1/15
LinkedIn revenue for Q3 2016:
LinkedIn revenue for Q2 2016:
LinkedIn revenue for Q1 2016:
LinkedIn revenue for Q4 2015:
Total LinkedIn revenue for Q3 2015:
LinkedIn Q2 2015 revenue:
Percentage of LinkedIn revenue that comes from outside the US:
Last updated 7/30/15
LinkedIn revenue for Q1 2015:
Percentage of LinkedIn revenue in Q1 2015 that came from the U.S.:
Percentage of LinkedIn’s Q1 2015 revenue that came from job listings:
Percentage of LinkedIn’s Q1 2015 revenue that came from advertising:
Percentage of LinkedIn’s Q1 2015 Ad revenue that came from content marketing:
LinkedIn revenue for Q4 2014:
LinkedIn 2014 revenue:
Percentage of LinkedIn Q4 2014 revenue that came from the US:
LinkedIn revenue for Q3 2014:
LinkedIn revenue for Q2 2014:
Percentage of LinkedIn revenue from Talent Solutions:
Last updated 7/31/14
Percentage of LinkedIn revenue from Marketing Solutions (ads):
Last updated 7/31/14
Percentage of LinkedIn revenue from Premium Subscriptions:
Last updated 7/31/14
Percentage of LinkedIn revenue from the U.S.:
Last updated 2/6/14
Wall Street’s estimated value of each LinkedIn user:
Last updated 2/7/14
This report is a digital collection of every LinkedIn statistic I have curated over the years as of the end of February 2017. Over 200 of them including stats for:
- Users
- Demographics
- Company pages
- Groups
- Advertising
- Jobs
- Mobile
- Revenue
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of this stat report, click on the button below to purchase it.
Craig
Thank you for this, there is one stat that I am trying to find that you may be able to help me with; do you know how many connections the average linkedin user has?
190 🙂
excellent post! Do you have any stats on the most popular features in LinkedIn by any chance? I know it’s probably internal analysis but any clue?
Great stats and to know I am #40 most connected of over 259 million members is pretty cool.
http://booleanblackbelt.com/2013/05/the-top-100-most-connected-people-on-linkedin/
Hey Craig, great post!
Do you know how company engagement was measured to lead to Mashable? I’d love to have a look at what they’re doing right for our business 🙂
Thanks Milo!
A great compilation even if not 100% accurate.
It depends on whose site data you look at or believe, the 17 minute stat is Alexa if my memory serves me right, but not 100% and replying on the road.
Best wishes,
James
Thanks, informative stats. Question- There are approx. 410k US companies with 10-10000+ employees on LinkedIN with profiles, about 20% of the 1.9MM companies in this cohort. BUT, do you know how many companies are represented when ALL individual US based LinkedIN users are tabulated. ie. many people are on LinkedIN, list their current employer but their current employers (companies) are not on LinkedIN. I guesstimate 1MM, thanks, StuartA, Canada.
Thank you for the great information! Just wanted to make a note that above it says “Percentage of Male LinkedIn Users: 44%”. This should actually be “Female”, I believe.
Hi David. Thanks for the heads up. Good eye! Just fixed it.
There’s a conflicting stat on the percentage who check LinkedIn daily (40%) and the percentage who use LinkedIn daily (13%). Just FYI. Not sure that “check” and “use” are the same thing, but I’m inclined to think they are.
Hey, Richard. I’m an avid Linkedin user and early adopter. I often “use” Linkedin by reviewing a potential client’s profile prior to a meeting. I may not “check” my In-mail, notifications, or connection requests at that time but I am still using Linkedin. Hope this helps!
Craig, you’re a Boston Biggy Ziggy for sharing all these figures.
This is very useful information. I’d be interested in stats for users displaying causes they care about and organizations they support, from a philanthropic and corporate responsibility standpoint. The volunteer position listing stat is interesting.
Great, Craig. I would “kill” to see stats on The Help Center, LinkedIn’s member-driven Q&A forum. Any chance?
Craig great post, love ur content,
I was wondering how many businesses are in the linked in network though
What is the size of the average LinkedIn group?
Thank you Craig! Very useful data!
Hi Craig,
Do you know how long the average user takes to update their profile once they have left a company?
That is impossible for Craig to know. He doesn’t know when a certain person leaves a company. Part from the person and the company, we only know once he updates his linkedin.
Linkedin is the best, great leadership, and vision. I hope they stay that way.
It’s interesting and beneficial to see the growth and presence of Linkedin.