Now, with Google’s almost daily product expansion, the emergence of digital PR and a number of new deals between the various search engines and social media platforms, optimizing everything that you create digitally has become a critical step in getting your message out and your voice heard.
In the early days of social media (just a few years ago), the amount of followers, friends or fans someone had was the only way to measure their influence over their social media network. Over time, those who were not inclined to embrace the ‘social’ part of social media found ways to boost their counts without really putting in the hard work that it takes to grow a loyal and attentive following. The practice of ‘hoarding’ or ‘collecting’ quickly made follower counts relatively meaningless. So the question became- How do you truly measure your social media influence?