Facebook Tip – Stop Tagging Me Bro!
Note: This is the first in a series of quick Facebook tips for brands that will be posted periodically. Facebook tagging is a great way to expand your network. You… Read more »
Author Archives: Craig Smith
Don’t just Tweet….Listen!
A quick tip for brands that are starting to navigate the Twitter waters….listen as much as you tweet. It is important to get your word out, but it is equally… Read more »
Responding to Negativity – Think Before You Tweet!
With the recent Pricechopper Twitter backlash incident, I figured it would be a good time to go over an important rule for responding to a negative Tweet about your company… Read more »
SEO is for more than websites: Optimize Everything!
Now, with Google’s almost daily product expansion, the emergence of digital PR and a number of new deals between the various search engines and social media platforms, optimizing everything that you create digitally has become a critical step in getting your message out and your voice heard.
Are You a Social Media Influencer?
In the early days of social media (just a few years ago), the amount of followers, friends or fans someone had was the only way to measure their influence over their social media network. Over time, those who were not inclined to embrace the ‘social’ part of social media found ways to boost their counts without really putting in the hard work that it takes to grow a loyal and attentive following. The practice of ‘hoarding’ or ‘collecting’ quickly made follower counts relatively meaningless. So the question became- How do you truly measure your social media influence?