American Family Insurance Statistics, Revenue Totals and Facts (2021)



Here are a few of the most interesting American Family Insurance statistics and facts I was able to dig up including revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

American Family Insurance Facts

  • Website: Official Website
  • Year Founded: 1927
  • Headquarters: Madison, WI
  • Founder(s): Herman Wittwer
  • Current Chief Executive: Jack Salzwedel

What is American Family Insurance?

Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 306 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance (formerly Ameriprise Auto & Home), The GeneralHomesite and Main Street America. Across these companies the group has more than 13,500 employees nationwide. (source)

American Family Insurance Revenue Totals

American Family Insurance annual revenue:


American Family Insurance annual net income:


American Family Insurance Statistics

American Family Insurance policyholder’s equity:

8 billion

Last updated 1/1/18


Please note that some of these numbers are easier to find than others. A few of these American Family Insurance stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.