5 Guidelines to Keep in Mind for Apple App Store Inclusion

app store logo

If you are an app developer, you’re going to want to make sure that everyone knows about your program. The best way to do this is to hit the marketplace and see about getting your app hosted on various locations. Perhaps the most popular – and I am sure that any Internet marketing company can agree – is the App Store, operated by Apple. The many different apps on this particular marketplace are evidence of that.

However, as someone who has not only made an app but possesses the desire to get it onto a broad marketplace, you’re going to want to make sure that it goes through the approval system beforehand. In order for this to be done, here is a list of 5 guidelines you should be aware of.

Build a strong user interface

One of the reasons why many apps on Apple’s marketplace succeed is because of how easy they are to navigate. Menus are simple to utilize, free of any clutter that may hamper the experience as long as apps remain on mobile devices. With this in mind, try to emulate a similar style with your app’s user interface. It does not have to directly rip off another app but the idea of user-friendliness should still be present.

Make sure text is set in place

From what I have learned, Apple is not very fond of apps which contain “placeholder text.” The reason for this is because it allows the app to come across as underdeveloped, which can result in fewer downloads even if it is approved. More often than not, Apple will not take kindly to “placeholder text.” What this means is that developers must be concrete as far as text is concerned.

Set appropriate ratings

It’s possible that your app is not made for all audiences, which means that it’s your responsibility to assign it a rating. This will be based on age, so you have to be careful about what you decide to set it to. For example, an app which requires basic reading comprehension may require a rating of 12 years or higher. However, a simpler app with simpler commands may get away with a lower rating if the content is kid-friendly.

Avoid any harmful code

Apple is stringent in terms of the safety of its apps, as you can probably imagine. They do not want to place anything on the App Store that may be seen as harmful to mobile devices, which is where coding can come into effect. It should be free of any malware or harmful content. If you make the mistake of overlooking this step, it’s likely that Apple will inform you of this, leaving you to go back to the drawing board.

Be original

This one should go without saying, shouldn’t it? Yes, originality is going to vary when it comes to one app after another, since it seems like just about any idea that can be thought of has been done already in some form or fashion. However, it’s the idea of originality that helps certain programs thrive on the App Store. It’s okay to take cues from another program but your own spins, on the matter, can make your app that much more unique and easier for Apple to approve.

Photo Credit: https://www.apple.com/

Note: This post is a guest post from a member of our DMR Insider Community.

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