The Top 5 Don’ts When It Comes to Media Relationships
- Don’t complain in public if a story didn’t get the spin you hoped for or if you are misquoted. If there is an error, correct it politely.
- Don’t add media contacts to your company newsletter. (Unless they ask to be added.)
- Do not friend media contacts on Facebook. Connecting on LinkedIn is perfectly fine, but Facebook is off limits.
- Don’t be too aggressive with your follow-up. Respect the journalist’s time and itinerary.
- Don’t expect that a reporter HAS to run your story. That attitude will get you nowhere fast.
Conclusion and Takeaways
Although many of these tips for dealing with the media and journalists might sound like common sense, they are often forgotten or overlooked. Do not let the hustle and bustle of busy schedule and deadlines get in the way of building strong media relationships. These type of strong connections will not only help you get your press news published, but will also make your job more enjoyable when you have real connections with real people.
Note: This post is a guest post from a member of our DMR Insider Community.
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