6. They believe in making their own fate. Gen Z believes anything is possible and achievable through online community. Online crowdsourcing and fundraising platforms to achieve goals and dreams will be standard practice among Gen Z.
7. They’re growing up in a new kind of family. The number of youth who self-identify as multiracial has increased by half since 2000; many Gen Z’ers live in multi-generational homes, thanks to their baby boomer grandparents.
8. They’re not interested in the corporate way. Nearly 80 percent of Gen Z would like to find a way to make their hobby their work; just over 70 percent report that they would like to be entrepreneurs.
9. They aren’t focused on your message. Gen Z is accustomed to multitasking on an average of five screens at once. According to a study marketing agency Martin-Wilbourne Partners, they’re not brand loyal, either.
10. They’re not on your social media. If you’re on it, Gen Z’ers probably aren’t. One-quarter of 13- to 17-year-olds abandoned Facebook in favor of “temporary” visually driven social media venues like Snapchat.
11. They want to eat real food. Gen Z values foods prepared on a stovetop or oven, rather than instant, microwaveable and processed food options, and recognize the value of salads and fresh foods. Ironically, they’re not that active; more than 60 percent of Gen Z ranked online gaming as a favorite activity.
Gen Z is surrounded by technology, social media, virtual and physical communities. Though they may not be purchasing yet, all marketers should know what makes this cohort “tick,” to capture the short attention and potential spending power of the youngest generation.
Note: This post is a guest post from a member of our DMR Insider Community.
Photo by takomabibelot