Hollywood news site, The Wrap, is reporting that Google’s video-sharing social network is close to announcing deals with the major Hollywood studios to stream their movies.
This story raises a bunch more questions than answers- Will it be subscription based, like Netflix? Or pay per movie like a number of others? Will it be a cloud-based system like what Apple is trying to do?
I guess we will have to wait a bit longer for some of these answers.
One other question that arises is: Is Google spreading themselves too thin?
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In the past two months, we have heard that Google is: looking to create a new social network, taking on broadcast TV via YouTube, creating a new cloud-based music service, created their own version of the ‘like’ button, launched a Groupon competitor and now this video-streaming effort. Lofty goals for a company even of Google’s size.
It will be interesting to see if YouTube’s millions of current users give them a competitive advantage over whomever they end up competing against. It may not. Google generally has much less regular communication with YouTube users than other social networks like Facebook do. The connection between medium and user seems to be weaker with YouTube than the others.
It seems like the whole video streaming playing field is about to set itself up. We all know it is going to end up being Apple, Google, Netflix, maybe Facebook and a few smaller players. How each positions themselves to gain a competitive advantage is the real question.