The digital marketing world is still abuzz about last week’s most shocking break-up. More shocking than Tom and Katie, Twitter and LinkedIn broke up last Friday and Twitter got custody of your tweets.
All kidding aside, this split could actually be an opportunity for content creators. Posting your content to LinkedIn may be an extra step now, but could actually generate more traffic to your site. Here’s why…
Think about your LinkedIn feed a week ago. The odds are good that your feed was dominated by constant tweets from all of your connections. It was easy for users to feed tweets to their profile, which made keeping their LinkedIn profile current almost effortless. Everybody was doing it and we were all over sharing and cluttering the homepages of each of our connections.
and then the feeds went quiet…
Tweets just about stopped appearing on LinkedIn almost as soon as the Twitter blog post was written last Friday. Now, your feed is undoubtably less active and filled almost entirely with announcements of the new groups and connections of your connections. Here lies the opportunity…
Many LinkedIn members do not value the platform enough to take the extra step of sharing content directly to it. Some users may not even know that their tweets no longer appear there.
Now is your chance to take advantage of this void and post your content. Now more than ever, your content will stand out on the home pages of your connections.
When posting, be sure that the post pulls a good, eye-catching image from the linked page. This will ensure the post will stand out even more in news feeds.
While LinkedIn may lag in daily traffic when compared to Facebook, Pinterest, Twitter and others, millions of people do still go there. Use the inconvenience of others to your advantage. This is the perfect opportunity to position yourself as a thought leader in your industry and drive site traffic.
They are all yours. Give ‘em something good to read!