You may have already received an email invite or two from a Facebook friend or Twitter follower and scratched your head. You may have seen a #toptuesday hash pop up in a tweet and wondered what it was…
Well, there is a new foursquare app that is starting to take off.
Every Tuesday, the new foursquare app, Scoville, lets you pick from all of the places you checked in to on foursquare over the past week and create a list of your favorites.
You can then share your recommendations with your Scoville friends (you can build a network quickly by importing friends from Facebook, foursquare or Twitter), tweet your list and/or post it on Facebook.
Scoville has creative way to build their user base quickly. They have set the threshold for ‘unlocking’ a particular city at 1,000 users from that city. They promote this feature pretty heavily and give users quick and easy ways to socially share the need to get 1,000 more people from that city to sign up.
According to Scoville’s site, once a city is unlocked, you can start recommending top places in that city. How is this different than what you can already do? I have no idea, but, this should still prove to be a pretty successful tactic. Every time a new geo-social tool is launched only in certain cities, the cities that did not get the service rally in support of their city getting the service.
So what do you think? Is this a useful service? Could this become something big and worthy of the attention of digital marketers?