Volkswagen has come up with an creative ad campaign that pokes fun at a smartphone feature that drives us all crazy- the autofill.
As The Next Web tells us, the four new ads show how simple, pithy text messages can take on a whole new meaning thanks to autofill. The point of the ads is that Volkswagen drivers should accept no alternative and go for the original VW parts.
This is a very clever way for Volkswagen, known for some of the more creative ads of recent time, to get people not only notice their ads, but also pay attention to them by offering up scenarios that we can all relate to and sympathize with.
Below are the four new Volkswagen ads. What do you think?