Electronics maker Vizio has created a fun little experiential/digital campaign aimed at attendees of Monday’s Rose Bowl in Pasadena, Ca.
According to an article on the University of Wisconsin website (the Badgers are facing the Oregon Ducks in the big game), Vizio has installed a ‘FanCam’ in the stadium that takes a 360 degree image of the stadium with a 20 billion pixel resolution. Attendees will be able to visit the FanCam microsite after the game and zoom in on the image to find themselves. They can then tag themselves and send to friends via Facebook, Twitter and email.
The FanCam site will also have videos, games and a sweepstake to win a Vizio home entertainment system.
Not a bad approach. It certainly helps build brand recognition and loyalty. The key to the success of an activation like this is in-game promotion of the FanCam site. What isn’t mentioned in the article, but critical, is how they will be getting word out to the game attendees. No doubt that Vizio will have brand ambassadors work ing the crowd and in-game announcements.