Twitter used their blog today to launch a new initiative aimed at getting more mothers tweeting.
Be Part of the Newest Social Network That Everyone is Talking About!.
Additionally, they are encouraging the inclusion of the hash #MyMomTweets when you set your mom up with a new account.
I will be watching #MyMomTweets in my TweetDeck this weekend, but honestly don’t see this campaign going very far. It is just too difficult for my generation to get our Baby Boomer parents to get our parents excited enough about Twitter to become regular users. It is a very tough sell.
What do you think? Will it work?